Buying a Domain From a Cybersquatter
Nevo writes "A partner and I are in the planning stages of a business. We've decided on a name that we'd like to use but the domain name is already registered. The owner has a single 'search' page up (similar to the one at www.goggle.com)... clearly not a legitimate business interest, but since we don't own a trademark on this name it doesn't qualify as bad faith, I don't think. Does anyone have any experience buying domains from these operators? Do you have any advice on how to approach the owners of these domains to get them at a reasonable cost?"
When I've accidentally typed in an address wrong, I've been brought to a page with "premium" domains that a squatter is sitting on listing the prices for them. They were all pretty bland and stupid sites like a000.org or MedicMan.net but they listed the prices anywhere from $100 to $5,000. Unfortunately what you have to realize if you're going to make this offer is that they're doing this for those few times a year they strike it rich so it's probably going to be closer to $5,000 or more. If the site is like two last names or something readable, it's probably going to be pretty high cost. Far less than a court case you probably wouldn't win though.
The last thing you need to realize is that whatever money you give this guy is just going to fund him to buy up more domains and keep his hands on others longer. If you wanted to do the most conscious thing for the community, you would just find another domain and not give this scum one red cent.
My work here is dung.
If they are a squatter they will have contact info on their page. If not you can find the registered owner with WHOIS. I would make them a reasonable offer and stick to it. Remember that there may be available alternatives ( .org, .net, .us, etc.)
Don't sound too interested when talking to them, mention possible alternatives. Lower your offer if the negotiations drag out - cybersquatters are in this for the money, and not selling the name means that they're not making any.
If your business plan depends on owning one specific domain then your business plan sucks.
Do you even lift?
These aren't the 'roids you're looking for.
I would suggest finding another Domain that they own and first asking them if you could buy that one. That will give you a high end price. Tell them no thank you. Wait a day and say you also like the real one. Then offer to buy it at 1/2 the price they gave for the first one.
excitingthingstodo.blogspot.com
Surely the process is pretty simple,
Send the guy an email asking if the domain is for sale. If the owner is a *pinky to mouth* "One million dollars", kind of guy, it is unlikely that there is any approach you can take that will force him away from a ridiculous price anyway. The only advice that seems valid is, "Don't make the email sound like you are both wealthy and desperate".
Personally, I would make it a short one line email, "Is this domain for sale? If so, please respond with your asking price", then just take it from there. I like to believe that there is nobody that is still stuck in the late 90's when it comes to cybersquat domain prices, but you never know. If the price you get back from him indicates that he is acting like a 90's squatter just email back with, "Ok, thank you". Keep it terse, and keep the ball in his court. Most of all, don't get attached to this particular domain until *your* name is on the whois!
within the past year, my company went around purchasing the .net, .us, .biz, etc TLDs for our domain. none of them were taken except for the .net version. we called the guy up and said we were interested and asked what his asking price was. he said $2000, to which we said that was way too high. he came back to us with, "well how much do you want to offer for it". i think that our final buying price was between $300 and $500.
in that experience, i realized that some squatters are just one or two guys that sat around and registered a ton of domains for a couple of dollars a piece. they are going to use the car salesman mentality by "hit em really high... then scrape them off the ceiling so you can get the price you want to sell for". so they slap you with the $2000 as their asking price knowing that you won't pay it. they know that you won't come back with a $50 offer since their first offer was so high. if they had first said $500, then you probably wouldn't offer them as much. if you really want to play their game and you are just getting started, it might be safe to just kill your webserver while you are on the phone with them so that they can't see what type of company you are or if you has the money bags.
anyway, just go into it like you are buying a car. don't seem too interested or you will pay way more than you should.
stephen
Many of the successful internet companies make up their own name. google, hulu, reddit, slashdot, etc. Make up a word that doesn't exist and go with it.
news.google.com is just as good for google as news.com would be because browsers autocomplete from left to right. I type news, the google site comes right up.
So if you want greatsite.com but thats taken then register blah.com and create a subdomain greatsite.blah.com
Down the track you may be able to snap up the domain you originally wanted, or you may have a better idea by then.
http://michaelsmith.id.au
Telling the actual URL in question would be a bad idea as it may cause the current holder to up their asking price since it was linked on slashdot.
We buy a lot of domains where I work--a big honkin' national enterprise--but we never use our work email addresses when we approach a squatter. That way we don't tip them off to how much money we have. So, my advice is to be aware of how you present yourself, and be careful not to give the squatter the impression that you're anything more than a casual buyer. Don't mention that you have a partner, for example, and don't reveal why you want the domain.
They will not type in your company name in the URL bar and add .com. They will type your company name into google and click on the result. If they're recurring customers, they will bookmark your page.
URLs are no longer really important. I know people who have no idea what that funny bar on top of their browser is for that displays some funky random characters whenever they click on a link and a page loads.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
If you buy domain names on speculation, you're a cybersquatter - someone who reserves space for no reason other than to occupy the space a resell it. There is no legitimate reason to hoard domains, except to capitalize on the scarcity.
Now, since you appear to be a cybersquatter, I can see how you are a bit touchy and are looking to legitimize your business plan. That's fine. That's why houses are called "resales" and not "used." A "Domainer" (aside from sounding like something out of Waterworld) is just a nicer name for a cybersquatter - but you do the exact same thing.
Is it just my observation, or are there way too many stupid people in the world?
That's the real tricky part though. If you change your web host (and thus change IP address) all the work you've done to improve your Google ranking (not to mention links from other websites, bookmarks, etc) is gone and you'd have to start over again. Having a URL is still a necessity (though having a memorable URL is not as important as it once was).
Support Right To Repair Legislation.
In meatspace, if a business sets up in a poor location, it affects their traffic because it is a PHYSICAL business. More importantly, no land = no business. On the internet, very few people even type URLs anymore, they google everything. All that domain registration does is place a few letters in the address bar of people's browsers.
Of course, the name does enormous things for your placement in google. Just do a google search for "buy flowers": at least half the results have the search the search terms right in the domain name. This is not a coincidence. If the name describes what you do and is also your branded name, your success in google is almost guaranteed.
Having a domain name that describes your company is tremendously important for a variety of reasons, not least of which is google ranking. Further, with modern browsers, the address bar searches your history. If you have your name or your product in the domain, this helps people find you a second time. Google Chrome is even better: search and address bar are the same. While I despise these people who park pages, their price is usually worth it if you are a company and the name is good.
So, in the cyber-world, picking the name actually does make a big difference in the amount of traffic you get. Having "widgets.com" really is the equivalent of being off of the highway, while "example.com/widgets" is really miles down the road.
Also, giving up domain names means completely abdicating your surfing to search engines and people who know SEO. Not a good idea.
weirdest thing I ever saw: scientology advertising on slashdot.
Without getting all commie, people who have a lot of money, or opportunity, or options, always whine "It's nothing personal, just business." When you have the option to buy domains and sell them for 100x-1000x the price, why wouldn't you? Legally, of course, it's totally legit. Ethically, it's totally not. And I'll tell you why.
When you buy a piece of land, the law assumes that you are doing your bit to maintain and develop that land. In fact, most property law revolves around that idea of having to put work into it. You pay taxes on it, and you are generally expected to be doing something to maintain it's value. When a property falls into total - or dangerous - disrepair, they come to you with the fines. If your sidewalk is hazardous, you can get sued. This is all considered the price of ownership.
With domains, there is no such cost associated. In fact, all that buying up domains does is suck money from actual wealth-generating sectors of the economy. If I start a business called AwesomeWorldChangingWidgets, I can't get that domain if you're squatting on it without first paying you way more for that domain than you did. Now, if you were society at large, and that additional value was being spread across those people who help to bring value to the domain name itself (such as the internet routers, the municipalities that maintain fiber, ICANN, or any of the host of other sectors that make the Internet viable), that would be fair. But you're just taking the money and running: you're taking the money for someone else's work.
The only complaint anyone ever has with capitalism is the 'I got here first' problem. When you start out with resources others didn't have a fair opportunity at, and then exchange them for disproportionately large sums of money, you're playing into this. Yes, it makes your life easier, but you've only helped yourself - and at the expense of literally everyone else. That makes you unethical.
[Ego]out
Strange, then, that speculating on land is considered reasonable.
especially since there's a lot more domain-name space than useful land.
Unlike the above, squatters also clog up my search results, and pretend to be some sort of resource in their own right, feigning relevance to whatever search I did. That's more difficult to make an analogy, but I'll try...
It's like buying thousands of houses that you guess a few might be undervalued, putting a sign outside that says "Bed & Breakfast" or "Ye Olde Antique Shop", and when people come in looking for something entirely different, you either refer them to someone down the block who paid you for it, or you try to sell them the house.
It is generally quite dishonest.
Now, there may indeed be some cybersquatter rule that I can use to hurt them, but either way, I absolutely refuse to support their business model. If it's some kid who bought a personal domain and isn't doing much with it, fine -- but if it's yet another "What you need, when you need it" bullshit site, they can rot.
Don't thank God, thank a doctor!