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Dell Makes $3 Million From Twitter Sales

Barence writes "Dell has admitted to raking in over $3 million from advertising its products on Twitter. The PC maker has been using Twitter for two years, and employs proprietary software to track sales from users clicking through from Twitter links. Of that $3 million, the company claims that $1 million was made in the past six months, following an explosion in Twitter's popularity. (Here is an analysis indicating that 72.5% of Twitter users joined in 2009.) The majority of sales have come through the @DellOutlet account, which posts six to ten special offers a week — with at least half of these being Twitter exclusives. Though the $3 million is a drop in the bucket given Dell's $12.3 billion in revenue during the first quarter of this year, it further bolsters Twitter's case for charging businesses."

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  1. Re:Twitter IS a good marketing tool by kramerd · · Score: 0, Flamebait

    Not only did you comment on a portion of my comment rather than the content of it, you are illiterate and a liar.

    The point you quoted from me is valid, business value isn't about individuals, its about issues that affect large groups of users.

    Meanwhile, the things that make Amazon, eBay, and Newegg great are not based on twitter.

    Amazon is great because there is free shipping, most items are in stock, and individual issues are corrected through a feedback system, not through twitter.

    Newegg has great prices on electronic components, not twitter,

    eBay sucks, but not because of twitter, but because of bad customer service. You can't give anonymous feedback on sellers, so if you point out that you were shipped broken items and didnt get your money back, and that it took 9 weeks when you paid for 3 day shipping, you get bad feedback from the seller.

    Developers for profitable companies don't use OpenID because most customers don't know what it is or how to use it.