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Virgin-Universal Deal Offers Unlimited Music, Goes After File Sharers

suraj.sun writes "The UK's Virgin Media could start suspending persistent file sharers on a temporary basis, using information provided to it by Universal Music. The ISP announced on Monday that it would, before Christmas, launch an all-you-can-eat music download service for its users, based on a monthly subscription fee. The tracks will all be DRM-free. 'In parallel, the two companies will be working together to protect Universal Music's intellectual property and drive a material reduction in the unauthorized distribution of its repertoire across Virgin Media's network,' a statement read. 'This will involve implementing a range of different strategies to educate file sharers about online piracy and to raise awareness of legal alternatives. They include, as a last resort for persistent offenders, a temporary suspension of internet access.' DTecNet has already been working with UK content companies for some time to do much the same thing, and is also working with RIAA in the United States."

27 of 254 comments (clear)

  1. Sounds like a plan by Anonymous Coward · · Score: 4, Interesting

    Are they going to suspend Virgin Corporation's internet access if one of their employees downloads an MP3 using it?

    1. Re:Sounds like a plan by jez9999 · · Score: 4, Insightful

      Are they going to suspend Virgin Corporation's internet access if one of their employees downloads an MP3 using it?

      Of course not. They're going to suspend it if Universal alleges that they did.

      Prosecutor, judge, jury.

  2. Virgin? Pfft by Anonymous Coward · · Score: 4, Funny

    Nobody this intent on raping their customers should be calling themselves a virgin.

    1. Re:Virgin? Pfft by Anonymous Coward · · Score: 5, Funny

      Anal doesn't count.

  3. Monthly fee by BetterSense · · Score: 5, Funny

    I already pay a monthly fee for such a service. It's called DSL.

  4. Net Neutrality implications? by Enuratique · · Score: 3, Insightful

    I agree that this is a risky venture... Though, at least they're trying new ideas and bringing everything to the table when they do... For one thing it could backfire - driving customers away from their service. Is it like America across the pond where many municipalities allow broadband providers a legal monopoly? And won't this further blur the line between content providers and internet providers? Will this subscription service be optional? What if I don't want the price of my bill inflated an extra $10 a month for the privilege of downloading music guilt free? What if I'm happy as a pig in shit with the current system (eg: morally bankrupt)?

    --
    A black hole is where God divided by 0
    1. Re:Net Neutrality implications? by master5o1 · · Score: 4, Interesting

      I want to know if they will cut someone off for downloading Warner Bros. or Sony BMG music, considering that this deal is for Universal Music Group, would they protect the rights of the other labels even though they are not directly involved in the deal?

      --
      signature is pants
    2. Re:Net Neutrality implications? by Lumpy · · Score: 4, Interesting

      Oh no it's not risky.. you are not looking at it right.

      Everything for one monthly fee, and they will be going after file sharers and illegal file holders with vigor...

      I.E. if you dont subscribe and have music on your computer, you're a criminal. The ONLY way to not get labeled a criminal is to subscribe to the service.

      I might be paranoid, but Evil is as Evil does.

      --
      Do not look at laser with remaining good eye.
    3. Re:Net Neutrality implications? by gurps_npc · · Score: 3, Insightful

      Not everyone that is happy as a pig in shit with the current system are morally bankrupt. Some of us make full use of itunes and would be quite upset if on top of our itunes bill we have to pay more money. Others simply DON'T listen to music. Some people are deaf you know, no reason they should be forced to pay an extra $10 for internet access. Not to mention those of us that simply don't like music in the same way that some people don't watch TV or the appaling number of people that don't read books.

      --
      excitingthingstodo.blogspot.com
    4. Re:Net Neutrality implications? by xtrafe · · Score: 5, Interesting
      I'm not quite sure what you think qualifies as 'morally bankrupt', but here's how I'd illustrate the term:
      • Inspiring generations of musicians (and other professionals) to toil for free in some faint hope of rockstar-scale success is morally bankrupt.
      • Crowding out a cornucopia of music, and an entire economy of middle-class musicians, is morally bankrupt.
      • Conning people into thinking it costs hundreds of thousands of dollars to produce a produce a professional-sounding album when it really only costs a couple thousand, at most, is morally bankrupt.
      • Convincing musicians that they should live off recordings, rather than performance, is morally bankrupt.
      • Subjugating art, expression, and creativity in the name of selling impressionable children on fad after fad, is morally bankrupt.
      • Leveraging the legal system at taxpayers expense in a hopeless attempt to keep a depricated business model working is morally bankrupt.
      • Lying to people that somehow the most fundimental law of economics we have, that price = demand / supply, does not apply, as if somehow even gravity could be driven off by a marketing campaign, is morally bankrupt.
      • Capitalizing on ignorance to charge both producers and consumers for a middleman service that can be had entirely for free is morally bankrupt.
      • Trying to sell people into acting against their own self interest is morally bankrupt.
      • Spying on people is morally bankrupt.
      • Propagandizing is morally bankrupt.
      • Brain-washing people is morally bankrupt.
      • Telling me I can't twiddle the bits on my own harddrive any way I see fit is morally bankrupt.

      But record companies don't care about being morally bankrupt; They're just in business to make money.
      And after all that, if you really think there's still some reason that record companies should exist, and moreover deserve some portion of your income or mine, I'd love to hear it.

  5. Interesting by langelgjm · · Score: 3, Interesting

    Interesting. First off, when they say suspend, does that only go for Virgin Media customers (if there are any, not sure what the UK ISP world is like)?

    Second, the all-you-can-download idea sounds reasonable. If the catalog is extensive enough (including classical), and it truly is DRM-free and platform-agnostic, I could actually see myself using this. They had better make sure the file metadata is good (a large collection with good metadata is worth paying for), and it'd be nice if they had something like iTune's "Genius" to find things you might like based on your current collection.

    --
    "Anyone who [rips a CD] is probably engaging in copyright infringement." - David O. Carson
    1. Re:Interesting by nine-times · · Score: 4, Interesting

      From a consumer side of things, a pay-per-month model of getting access to a DRM-free library does sound good, but it seems awfully fishy that Universal would offer it. Wouldn't most people sign up for 1 month, download everything they want, and then cancel? Or are they really going to make it cheap enough, and adding new (good) content frequently enough, to make the whole thing worth it? I have my doubts.

      As far as suspending copyright infringers, I've always been concerned by how readily ISPs seem to punish their own customers over a civil dispute in which they ought to have no stake. I guess if they're getting a cut of the action with this service, it makes some sense.

    2. Re:Interesting by meringuoid · · Score: 3, Interesting
      Wouldn't most people sign up for 1 month, download everything they want, and then cancel?

      Debatable.

      It's easily said: download everything they want. Maybe quite a few people will do that: sign up, binge on free mp3s, save them, then quit. But it seems to me that the people who would do that are pirates already. They've already downloaded everything they want.

      Meanwhile, if you're Joe Average, can you enumerate all the tracks you want, such that you could grab the lot of them in one mass download? It's a hell of a job. You'd always forget some band or other, then months later slap your head in frustration and go 'Oh... I knew I should have downloaded more of the back catalogue of Oingo Boingo!'

      I don't view the service here as 'pay to download music'. It's not really a sale thing. Why would I buy what I can have for free? This service is pitched at the lost generation, at the people aged 30 and down who have completely lost touch with the idea that music is something you pay for and then keep. We now treat music differently. Music is free - and I don't want to hear about copyright: maybe music SHOULDN'T be free, but that doesn't change the fact that it IS free.

      What I'll pay for is the service of organising music. My music collection is a total shambles. It's inconsistently tagged. It's encoded at a variety of bitrates and in a variety of formats, such that no MP3 player made since the glory days of iRiver will play them all without a Rockbox hack. And it occupies disk space that could be used for anime or porn. Frankly it's a mess.

      So that's what might attract me to Virgin's offering. If it's as complete as The Pirate Bay or more so, and the music is consistently tagged and encoded at a high quality, then a monthly fee is eminently fair to have access to that resource. Why would I download and keep any of it? Why should I go to the bother of maintaining my own collection? It's right there on a service run by my own ISP at the other end of a 20 megabit connection. Music on demand. The colossal cloud jukebox.

      --
      Real Daleks don't climb stairs - they level the building.
  6. No oversight. Who polices these people? by Anonymous Coward · · Score: 5, Insightful

    Right, where's the due process in all of this?

    Oh right, it's business, so it can do whatever it likes.

    Someone bring back the mafia, at least they had style.

    I wonder how much this subscription will be, and whether it will be mandatory or optional. It won't get money to the non-label bands though, will it, just Universal. Wankers.

  7. Too little, too late? by EzInKy · · Score: 3, Insightful

    It's really a shame that it took over a decade for a music producer to provide what people have been asking for instead of trying to force their own solution down their customers throats.

    Oh wait...they still want to suspend accounts.

    --
    Time is what keeps everything from happening all at once.
  8. Information? by Anonymous Coward · · Score: 3, Insightful

    The UK's Virgin Media could start suspending persistent file sharers on a temporary basis, using allegations provided to it by Universal Music.

    Fixed that for your.

  9. I live in England... by Anonymous Coward · · Score: 4, Insightful

    And saw this on the news today. Thought it was absolutely ridiculous. A temporary suspension of the service I'm paying them to fucking provide? I don't think so. People need ISPs, not nannies. These fuckers will never see a penny from me. I'd rather pay over the odds with another ISP as long as it meant they'd keep their noses out of my business. I actually liked the music subscribtion idea, but I like my privacy a little more.

  10. Re:Interesting but... by Xugumad · · Score: 3, Insightful

    > Legal or not, if this isn't AS GOOD AS what us pirates can get, then just why would we even think about paying for it?

    Some sort of crazy notion of rewarding people who create the content in the first place?

  11. Re:Interesting but... by D+Ninja · · Score: 5, Insightful

    See, now this is where I have problems. Here is how the arguments have gone over the past years...

    1. You shouldn't pirate...
    "Well, we don't want to buy the whole CD! We only want good songs!"
    Introduce iTunes/Amazon

    2. You shouldn't pirate now...
    "DRM! AHHHHHHHHHH!"
    Remove DRM.

    2. You shouldn't pirate now...
    "The pricing model is bad and too expensive!"
    Introduce scaling pricing with popularity.

    3. You shouldn't pirate now...
    "We can't get all of the songs we want for one low rate!"
    Introduce unlimited downloads.

    4. You shouldn't pirate now...
    "We can't get the songs in as good of a quality as we want!"

    This is stupid. People like yourself are obviously not going to pay no matter what because there is a free alternative. Please just stop trying to justify yourself and just say, "I like free stuff, and since I can get it, I'm not paying!" At least it would be honest instead of hiding behind a thinly veiled curtain of "complaints."

  12. Why help Universal screw artists harder? by jbn-o · · Score: 4, Informative

    If Universal had a deal where the artist gets half of the take, you'd have far less reason to suspect an all-you-can-hear deal because you'd know you're helping artists and encouraging them to publish more music. As it is, there's nothing in this deal which even suggests a better arrangement for artists (the people corporate copyright holders love to trot out whenever illicit copying and distribution comes up).

    The catalogs aren't the same, and neither is the history of pay-for-play, but compare the deal Universal is touting to the deal Magnatune has offered for years. Both are all-you-can-hear, but Magnatune lets you set the price (above a specified minimum), you get more choice in what types of files you want (I like FLAC, it's unencumbered, lossless, and I can transcode to something lossy if I choose), the half-goes-to-the-artist deal still stands, and artists license Magnatune which allows artists to retain their copyrights. Magnatune has no history of pay-for-play but all of the biggest music publishers do; I see no reason to reward that history with my sale. I didn't have to worry about risk: anyone can listen to Magnatune's entire catalog online at no charge. I don't have to worry about risking my Internet connection if I share Magnatune tracks either; even if Magnatune had the power to suspend my Internet connection I've got license to share. I put my money where my mouth is and I've bought an unlimited subscription from Magnatune. I'll not do the same with Universal until their deal gets a lot better for me and the artists whose interests they claim to care about.

  13. Alternative by pr0nbot · · Score: 3, Informative

    An alternative for UK surfers:

    http://www.ukfsn.org/

    I have no affiliation with them, but...

    "all profits from UKFSN go to fund UK Free Software projects"

    "Our policy is that the electronic communications of our customers are private. We do not intercept, censor, scan or otherwise interfer with our customers' internet service."

    "UKFSN does not and will not have any dealings with Phorm, the company behind the Webwise system being deployed by some other ISPs to intercept customer internet traffic. We are firmly of the opinion that the Phorm Webwise system is illegal under UK and EU laws. We also believe it to be fundamentally unethical to intercept customer traffic in this manner. It will never happen here."

    "There is some suggestion that the UK government would like to mandate some form of interception and possibly censorship. We would encourage all interested persons to make it clear to MPs and the government generally that this is not acceptable."

  14. Re:Fairness in the EU by multisync · · Score: 3, Insightful

    Note the many non-iPod players on that list

    Note the number of manufacturers on that list. Creative Labs makes seven, there are a bunch of "Rios" by Sonic Blue, a couple by Nike (?!?) and ... oh, yeah. Apple.

    So, which of those *many* players does my local electronics store stock? Well, I'm not sure cause their online search is hooped. I'm sure at least some of the players on that list are long obsolete.

    I wouldn't call that a list of "many non-iPod players." I would call it a list of three companies who did a licensing deal with Apple.

    If you meant to imply that the gp was full of it when he suggested that iTunes - for all practical purposes - really only works with iPods, sorry to burst your bubble.

    --
    I don't care why you're posting AC
  15. Re:Interesting but... by Wizard+Drongo · · Score: 5, Insightful

    Speaking as a content provider of sorts (I do graphics, icons etc., not music, but it's still "IP"), if I sold the rights to one of my creations with a deal like most musicians get, if I later found out people were downloading my creation for free, thus screwing me out of a cut, I wouldn't be pissed at them. I'd be flattered that they took the time to download my stuff, and I'd ask, if they've got some spare cash they want to reward me for my work, then they could paypal me whatever they like. Kinda like donationware...
    I say this because if just 1 in 100 downloaders gave the musician $1, then they'd already be getting about 5 times as much as a lot of record labels give their creators.
    If you want to support a band, paypal them, or go see a concert, or buy some hoodies or t-shirts.
    If you want to give more money to the soulless scumbags who would literally try and sue the dead, only to then try and sue the living descendants of said deceased for "damages" that could not feasibly be real (on the order of tens of thousands of times the actual value of damages inflicted), then completely wreck the grieving families lives through court cases, legal fees, media scrums etc. only to find said deceased was completely innocent and not even have the god damned common fucking courtesy to say sorry; if you want to do that, buy a record.

    I'd rather buy conflict diamonds from africa, and have some vietnamese $1-a-day wage-slave set it into a ring made of nazi-gold than ever buy anything ever made by the labels that are part of the BPI or the RIAA or the MPAA. Only by starving these grubby little parasites of their money can we begin to set right the system whereby an artisan gets paid a fair amount for their work, and their art is allowed to become part of teh social consciousness.

    --
    The truth shall always be free: Boris Floricic is Tron.
  16. Re:Fairness in the EU by absoluteflatness · · Score: 5, Informative

    Apple uses the AAC format which is an open royalty free format designed to replace mp3. Alcatel-Lucent owns the patent on MP3. So, Apple chose the more modern and more open format. Any company can support or use AAC without paying any royalties.

    You might want to check on your facts a little more.

  17. Unconstitutional. In ANY country. by unity100 · · Score: 3, Informative

    internet is no longer an amenity of modern technology. its a FEATURE of life. which affects many things ranging from, especially, freedom of speech and right to receive information to paying bills online. some european governments are even carrying over all kinds of services that citizens need from a government online. therefore internet is not a luxury anymore, its a BARE necessity of MODERN Life.

    just reflected in the french high court decision, striking the dumbfucked 'three strikes and youre out' law as unconstitutional. that is the case in any country of the world.

    just wait until virgin and universal gets sued by an angry subscriber who misses to pay his bills online, or cant access his bank site, or cant use new online government services.

    no, actually dont wait. its unconstitutional, its YOUR country, YOUR constitution, YOUR rights. stand up for them. give them a piece of your mind.

  18. I'd pay for that by petrus4 · · Score: 3, Insightful

    Vast library of mp3s, directly from the labels, and DRM free so that I can back them up, thus allowing my purchase to survive hardware failure? (And yes, requiring backup is of course valid; I'm not asking for this in order to facilitate piracy)

    Sign me up, Universal, quite seriously. This is a better deal than what someone could hypothetically get on IRC for free, simply because it removes the electronic legwork they would have to do if they want particularly old/rare/obscure files. Pirates generally only trade what's popular; being able to drink straight from the labels' tap means I can get whatever I want, whether it is popular or not, I don't have to waste time looking for it, I can potentially get it at top sound quality, AND I don't have to worry about being prosecuted or sued.

    I don't know about the rest of you, but in my mind, piracy is motivated purely by pragmatism; free mp3s are considered a better deal than per-cost CDs. However, give me a service where I can have just about everything since when Cocky was an egg, catalogued, and with a 384 khz bitrate, even better, and I'll be there with bells on, and will be quite happy to pay.

    I'm not paying for the actual files themselves here, necessarily. What I'm paying for is a) file quality, b) guaranteed availability and convenience, (due to the source) and c) legal protection.

    A flat monthly fee would be preferable to me, but we could talk about just about anything up to around $50 AUD a month. Get 100,000 people to sign up for that, and you've got a $5 million pilot program. I could be wrong, but something tells me that upwards of $10-$20 million a month is something the RIAA could potentially be interested in. ;)

    Here's another idea for giving us both some security without the DRM bogeyman, as well. Give me a digital receipt with a unique key every time I download some paid-for files from you, and I'll keep it in the same directory the files are in, and back it up with them as well. That way, if there's ever a question asked, if you keep that key on file, we can both know said mp3s have come from you, and that I haven't pirated them.

    It could work brilliantly.

  19. So you're watching what I do on the internet? by rastoboy29 · · Score: 3, Insightful

    See, this is the most basic problem with all these schemes--it assumes the ISP has the right to monitor what you're doing with your internet connection.

    Can the phone company do that?