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You're (Probably) Not Going To Be a Pro Blogger

ThousandStars writes "Contrary to what the specious Wall Street Journal article Early Transition to Blog Pro says, You're Not Going to be a Professional Blogger argues that not that many people can make money through web advertising. The WSJ article 'doesn't discuss how people actually use their blogs to make money, which is by selling ancillary services.'"

34 of 120 comments (clear)

  1. Wake me up when.. by fictionpuss · · Score: 5, Insightful

    ..web advertising rates have risen to the point where they accurately reflect the value they can provide clients rather than being bogged down by the dinosaur media forms of print and tv commanding increasingly outdated and thus artificially inflated prices.

    Until we wake up to the future, we'll still be uselessly dreaming of the past.

  2. Not true at all by Anonymous Coward · · Score: 5, Funny

    Get your blog posted as a Slashdot article and watch the money come in.

    1. Re:Not true at all by Mordok-DestroyerOfWo · · Score: 3, Funny

      From what I've read of most people's blogs, I'd call that win/win.

      --
      "Never let your sense of morals prevent you from doing what is right" - Salvor Hardin
  3. Re:Yep by Jason+Levine · · Score: 3, Insightful

    "Secret Money Machine"? He writes a book on how to make money, sells it, and makes money? Is his book only one page with the following typed on it: "Write and sell a book describing how people can make lots of money."

    --
    My sci-fi novel, Ghost Thief, is now available from Amazon.com.
  4. Um, news? by Rachel+Lucid · · Score: 5, Interesting

    Getting paid to blog is like getting paid to write. You don't just produce stuff and get paid (unless you're a novelist... good luck!), you produce stuff and get hired to MAKE SOMETHING LIKE IT.

    It points out (correctly) that if you wanna make money blogging, you sell something that isn't just your content. Even if you're only a writer, you can still sell frickin' e-books at a few bucks a pop instead of always giving it away. (of course, holding ALL your work behind the golden door doesn't work either. You've got to strike a balance, even if the balance usually leans towards "give away most of it".

    It's stunning how few people realize this.

    1. Re:Um, news? by WheelDweller · · Score: 3, Insightful

      I'm with ya, guy; *if* you can provide content, you've got to find that balance that provides a sample for the unitiated to try, while keeping your heavy-mover content protected, more or less. It's a balancing act most don't have the strength or maturity to achieve.

      But long before that...content. Remember the sexually-ambiguous guy screaming "Leave Brittany Alone!"? That's not actually content. Whining, peeing, sleeping, talking about computers while drunk...those are all bodily functions, not entertainment. Most blogs, speaking statistically, wind up more like diary entries than anything, and rarely does that count, either.

      --
      --- For a good time mail uce@ftc.gov
    2. Re:Um, news? by Bigjeff5 · · Score: 2, Informative

      Actually a number of Sci-Fi authors give away their books, or at least some of them. Oddly enough they usually see a jump in the sale of their dead-tree versions.

      Imagine that.

      Anyway, check out Baen's Free Books if you want more info, I'm too lazy to look it up but a quick google will find it for you.

      --
      Security is mostly a superstition... Avoiding danger is no safer in the long run than outright exposure. - Helen Keller
    3. Re:Um, news? by jgalun · · Score: 2, Informative

      This is impressive. Not only didn't you read the RTFA - which doesn't discourage people from blogging, but instead interviews someone who has successfully created a career from blogging - you didn't even RTFS, which is attacking the WSJ for saying that you can make money just from ad-blogging

      Jesus. Forget about engaging brain before posting. Engage eyes before posting!

    4. Re:Um, news? by jdbausch · · Score: 2, Interesting

      There appears to be a this belief on slashdot that all these bloggers are what is putting newspapers out of business. Unless someone can point me at a source for this, I simply cannot believe it. My perception of what is killing newspapers is that people can get vetted news (Reuters and AP for example) stories for FREE in a preferable delivery system (computer, phone, etc). By comparison, paying to get a paper that is already outdated by the time you read it just does not cut it. I understand that many reporters have blogs and they produce and reproduce news content there, and also some news reporting does come directly from Blogs. But I still don't think that is even close to the source of the newspaper's troubles.

    5. Re:Um, news? by martin-boundary · · Score: 2, Interesting

      My perception of what is killing newspapers is that people can get vetted news (Reuters and AP for example) stories for FREE in a preferable delivery system

      It's not the FREE aspect that's killing newspapers, even if people had to pay for Reuters feeds, it wouldn't help newspapers. What's killing the newspapers is DUPLICATION of content. There's simply not enough room in the (even worldwide) market for lots of newspapers which offer 90% identical information.

      The only way they might be able to survive is if they offer substantially different original content. But that costs money to produce, paying journalists to investigate local news instead of cutting and pasting press releases implies unacceptable cuts into shareholder profits, especially if the newspaper belongs to a media empire. Moreover, a focus on local news also implies foregoing the bigger national and international markets in favour of a smaller market.

  5. Well . . . . by arizwebfoot · · Score: 4, Funny

    "The WSJ article 'doesn't discuss how people actually use their blogs to make money, which is by selling ancillary services."

    What ancillary services are we talking about here? 1/2 hour, 1 hour, or 2 hours "donations" for services rendered?

    --
    Beer is proof that God loves us and wants us to be happy.
  6. More to the point, who wants to do so? by JoshuaZ · · Score: 2, Interesting

    I'm not sure many people want to be professional bloggers. I have a blog that has a small number of readers and having more readers is always nice, but blogging to me and to most bloggers is a hobby or a side element. Blogging professionally would involve a tremendous amount of stress as if every post isn't just perfect, readership, and hence profit, will suffer. Blogging would cease to be a relaxing activity. In fact, many so called professional bloggers such as say most of the bloggers at http://scienceblogs.com/ aren't professionals in the sense that they get large income streams but rather that is a convenience to have a small income stream in addition to their day jobs.

    Also, apparently Firefox includes the word "blog" in its default spellchecker and "blogger" but not "bloggers" although "blogs" is included. Weird.

    1. Re:More to the point, who wants to do so? by CRCulver · · Score: 2, Insightful

      Blogging professionally would involve a tremendous amount of stress as if every post isn't just perfect, readership, and hence profit, will suffer.

      I'm not sure this is the case. Certainly with a lot of popular political blogs (I'm thinking especially of Little Green Footballs here, but there are many others), the proprietors spent a lot of time expressing their bold individual viewpoint six or seven years ago, but now that they've made it big, they seem to just be phoning it in. In fact, I notice that a lot of their posts nowadays start with "Reader X alerted me to this article" followed by a simple copy and paste of something published in the traditional media. It doesn't look like readership has suffered, because the amount of comments on each story has only been going up.

    2. Re:More to the point, who wants to do so? by Bigjeff5 · · Score: 2, Informative

      Er, why?

      You do know what the terms "profession" and "professional" mean, right?

      A profession is essentially the task or series of tasks you perform to supply your living. Anything you can do and get people to pay you for qualifies as a profession. Hell, I could be a professional water dumper if I could get someone to pay me to dump water.

      If what you do is blog, and someone pays you for it, that is your profession. It makes you a professional blogger. The opposite of course is the amature blogger (or amature anything, really) who does blogging as a side hobby or aspect of their work, but does not take the bulk of their energy and does not provide most of their income.

      In other words, you're a moron.

      --
      Security is mostly a superstition... Avoiding danger is no safer in the long run than outright exposure. - Helen Keller
    3. Re:More to the point, who wants to do so? by Mike+Buddha · · Score: 2, Informative

      I think that people fail to realize that Mark Frauenfelder has been writing in this more casual style (with 'zines then blogs) for more than 20 years now. He was building an audience for more than 12 years by the time he decided to blog. It's not like he was starting out with nothing. This was an evolution in his career, not a catastrophic event.

      --
      by Mike Buddha -- Someday the mountain might get him, but the law never will.
  7. Comment removed by account_deleted · · Score: 2, Informative

    Comment removed based on user account deletion

  8. Do it out of love first by Tablizer · · Score: 5, Insightful

    I've kicked around the prospects of making mula from blogging before. Generally it's not worth it. Blog for love of the subject, and if it eventually clicks with an audience, THEN consider the mula aspect.

    1. Re:Do it out of love first by GMFTatsujin · · Score: 2, Interesting

      Absolutely seconded.

      I've blogged mostly about gaming -- tabletop D&D a few years back, and old-but-awesome PC games this year. It's a lot of hard work to do it, and I only put out a new show once a month. If that.

      If I were depending on the blog for money, I'd he hanging by my necktie off the balcony rails of my cheap-ass apartment right now. I probably have, like, twelve people in the world I can count as an audience. I don't have any swag to sell and I'm not on the speaking tour circuit.

      I keep coming back to it because I love what I'm blogging about. Those twelve people give me the little doses of feedback that my ego craves, too, so I feel lots of loyalty to doing them right. (Wanna be lucky #13? Follow the link in my sig.)

      That being said, I was floored when I got an affiliate's notice that I had earned $3.50 last month on sales from click-throughs. It's honestly more than I ever expected.

  9. Re:Not true by stoolpigeon · · Score: 4, Funny

    So basically what you are telling us is that Google ad sense has payed you almost nothing?

    --
    It's hard to believe that's how Micronians are made. Why don't we see it right now by having you both kiss one another?
  10. Building a website takes time by Jarlsberg · · Score: 2, Interesting

    It's like any business, it takes hard work and time before you see any revenues. I have a blog at http://blog.magicode.org/ (http://mirror.magicode.org/ if it goes down, as it's hosted on my server in my home office) and I can tell you this, I'm not making a living on the ad revenues. ;)

    I code for a living. Having a good, professional blog is a way of showing people what you can do, and it inspires confidence, unless you put up pictures of yourself partying down, or post derogatory comments abour your ex-boss (or ex-wife, which is mostly the same thing, hehehe).

    1. Re:Building a website takes time by mcgrew · · Score: 2, Funny

      or post derogatory comments abour your ex-boss (or ex-wife,

      I don't know, tales of Evil-X a few years ago at K5 gained me lots of fans. No money, but I wasn't after money. Now I mostly blog here at slashdot about hookers and other women, and drinking.

      I've come to realize that hookers are popular among my fellow nerds. And blackjack. Wait, forget the blackjack.

  11. Isn't this kind of obvious? by gubers33 · · Score: 3, Insightful

    At least I think it is. Writing is like any other talent that millions of people can do, but not all can do well. Those few who can do their talent extremely well get paid for it. It is just like sports. Millions of kids play little league, but only a few thousand play minor league or college ball, and only a smaller few play in the MLB. Compare this to writing blogs, millions do it, a few thousands have blogs with some advertising and a smaller few get paid big bucks to do it professionally.

    --
    Just because you are wrong and I called you out on it doesn't mean I am a Troll.
  12. You must be new here by monkeyboythom · · Score: 2, Funny

    That is, if your servers can withstand being slashdotted in the first place.

    503-b Ad Revenue Unavailable

  13. Blogs never could make money by Alcoholist · · Score: 3, Interesting

    I'm not sure why people ever thought blogs could make money.

    I've been writing a blog for years but I was never so deluded to assume that millions of people would want to read my rantings and sponsors would want to shower me with money. I just do it because I like it. There may be some people who enjoy what I write, but not nearly enough to warrant an advertiser spending $2000/mo on me.

    Putting some Google Ads on your blog always struck me as sort of desperate looking, like you were imagining yourself as the next Ann Landers or something. And face it, you're not. Even if you are a great writer, part of the problem is there are so many blogs available. Even if we assume only a million of them are properly active and not shit, who in their right mind would think that the world (or in my case, the English speaking world) could possibly support a million little magazines with advertising? Multiply $2000/month by one million and the number that pops out is 24 billion dollars a year. A pretty big price tag for citizen journalism and obviously the advertising market isn't going to pay it.

    --
    Bibo Ergo Sum.
  14. Nothing has changed by sqrt(2) · · Score: 3, Insightful

    To be a "professional blogger," which is really just a professional writer who publishes on the internet, you have to already be interesting and well known enough to attract readers or start from nothing and prove that you are interesting and talented enough to be worth reading. Then you can either sell ad space/content from your own site or get hired to write for someone else. Both of those scenarios are possible and there are examples of each. Writing is just like any form of artistic expression. The majority of people simply aren't good enough at it to make enough money to survive without also having another source of income. Even many who are talented don't get enough recognition to allow them to quit their day job.

    But I think that is missing the point entirely. I suspect the vast majority of people who blog aren't doing it to make money and they never hope to. Blogging is essentially free, and at that price point there are plenty of voices that are worth checking out that wouldn't be worthwhile at any other price point, and maybe some of those people will even mature into successful writers in the traditional sense.

    So yeah, you probably won't ever be a professional blogger, or novelist, or painter, or musician but that doesn't stop people from enjoying those creative outlets for their own sake.

    --
    If you build it, nerds will come. Soylentnews.org
  15. Re:Yep by syousef · · Score: 3, Interesting

    "Secret Money Machine"? He writes a book on how to make money, sells it, and makes money? Is his book only one page with the following typed on it: "Write and sell a book describing how people can make lots of money."

    I realise you're making a joke, but it's interesting to note that the only reason that this doesn't work exactly as described is that people realise they're being fooled straight away.

    You don't walk up to someone you want to cheat and say "Hey can I cheat you" and expect it to work. Likewise the one page book won't work. Instead what has really worked is to draw this one page out into about 200 pages and convince people that there are deep insights. By the time they've worked out what's happening (if in fact they ever do) they'll have recommended the book to friends and family and be talking about those deep and life altering insights, which in turn drives sales of the book.

    The only real problem is that creating such a vibe is very hit and miss and you're much more likely to have a book that flops before you can achieve the critical mass through word of mouth. Fashion is fickle. However many self help books that have happened to succeed and make their author rich are exactly what I've described.

    --
    These posts express my own personal views, not those of my employer
  16. Re:Not true by basementman · · Score: 2, Informative

    Google is a shitty way to monetize compared to direct ad sales, ad sales from a large network, or affiliate marketing. You might get $0.30-$1.00 in a high paying niche, but that same high paying niche will do much better with other monetization methods.

    The problem is people think that blogging about their boring lives for a weeo and throwing adsense up there will make you a millionaire. It doesn't work like that.

  17. Conflict of interest by MrNougat · · Score: 2, Insightful

    Wouldn't it be in the best interest of someone who makes money at their blog to dissuade people from becoming competition? Perhaps by writing a blog about how difficult it is to make money at blogging, regardless of what the Wall Street Journal says?

    --
    Web 2.0 == Giant Blogspam Circle Jerk
  18. Blogs!? What the hell? by DNS-and-BIND · · Score: 2, Insightful

    Weblogs? Are we still talking about those? What is this, 2003? Honestly that's what I thought when I saw the article summary. MAKE.MONEY.FAST with your blog!

    --
    Shutting down free speech with violence isn't fighting fascism. It IS fascism!
  19. Blogging for a living is hard to do by Orion+Blastar · · Score: 3, Interesting

    at best the web ads would help pay the ISP bill, but doubtful they will make someone a millionaire. Remember that most ISPs that host web sites charge per bandwidth. That means the more people that visit your web site blog, the more bandwidth they will eat up. You have to figure out a formula or use accounting software to figure out if your web ads are bringing in a profit.

    Basically if you are going to blog professionally you have to have a blog about something interesting enough to get a majority of people to visit it, and deliver content on a daily basis that is original and entertaining or interesting enough to keep people coming back to it. Not only that but you have to try and avoid offending people so that you don't lose your audience. Plus it has to be something legal or else your blog can be shut down and you face criminal or civil charges.

    The blogs that have been successful have used affiliate adds that advertise to sell a product from say Amazon.com or Barnes and Nobel or some other company that you link to a book or product that has something to do with what you are blogging on and they pay you back a fraction of the purchase. That means your loyal readers will have to keep purchasing the products you advertise on your blogs in order for you to earn money. Some readers will be annoyed that you have web advertisement and some will use adblock plus on Firefox or adblock pro on Internet Explorer to block out your web ads and you don't earn anything from them.

    Some people claim that the free web is over, and that professional blogs only show most recent blogs and then charge a fee for membership access to look at the archive of blogs. Many newspapers are starting to do this, while others are going with eBook readers like Kindle to sell electronic versions of their newspapers. Basically a professional blog is like a newspaper, because you expect the writer to be more of a journalist that checks facts and cites sources and is more professional than the armature bloggers out there who don't always check facts and cite sources.

    Some professional blogs blog by serving up audio and video files of themselves talking instead of writing text and then insert advertising into the file in order to pay for it. Others only serve up those audio and video files by membership fees.

    Since the problem of people not wanting to pay for a membership or only want access to a few blogs or files, some professional blogs take micropayments in that it costs $1 to $5 per article or file to download it to your computer.

    But the problem comes in that when blogs and other web sites go to membership only, how do you cite a link to their material when only members can access it and you cannot share your account? Sure you cite and link to the web site, but then people who cannot afford membership will refuse to believe you or ask you to cite a "free" web site that says the same thing.

    --
    Remember, Slashdot does not have a -1 disagree moderation, and no, troll, flamebait, and overrated are not substitutes.
    1. Re:Blogging for a living is hard to do by ThousandStars · · Score: 2, Interesting
      The blogs that have been successful have used affiliate adds that advertise to sell a product from say Amazon.com or Barnes and Nobel or some other company that you link to a book or product that has something to do with what you are blogging on and they pay you back a fraction of the purchase.

      Even those don't make much. Joel Spolsky has said that referrals from Joel on Software make ~$100 a month. Megan McArdle of The Atlantic says she gets about enough to fund her book habit too. Both are very well-known, highly trafficked sites. If they can't make it, who can? Almost no one: and that's the point. People read articles like the one from the WSJ and think they can make it, causing me to shake my head at the level delusion said articles not only show but propagate to others.

  20. I get a few 1000 readers a month..... by AnAdventurer · · Score: 2, Informative
    And I still have not gotten that first $100 check from Google after 18 months. Granted I am niche. A friend who gets 1000's of readers (many returning) a day makes an "insignificant amount" also from click ads.

    It's the way for the future.

    --
    6.8SPC TR of 550, l xwind at 6, drift rt at 26" drops 77". AT has 503 ft-lbs at 1403 fps. FT 0.86
  21. Macropayments dammit! by mrmeval · · Score: 2, Funny

    Yes some are comics, deal with it.

    I buy
    Your book, (Schlock Mercenary)
    Your mug (Glow in the dark messiah of the moment)
    Your stupid grin on a signed photo.
    Your MOM
    Signed pictures of your cat (Hi Kyle Cassidy and Roswell!)
    Your T SHIRT! (Yes you Dr. McNinja!)
    Your verbally abusive T- SHIRT! (NUKE THE MOON!)
    Your wordless T SHIRT! (WWWBatmanD)
    Your rather funny T Shirt (Blogger, novelist of Better to Beg Forgiveness) -> BOOMY
    Your hysterical mug if you had a damnable CLUE (Some comic that had a banner ad with a coffee mug emblazoned "Not for use with crotch" BUT DIDN'T SELL THE DAMN THING)
    Your doodads (Alien Dice key fob thingies).
    THE CUTE OMG THE TERRIBLE TEETH DESTROYING SUGARY CUTE (DMFA)
    The strange T-Shirt (Oh My Gods)

    In other words all the 'side bidness' you need to be able to EAT. :)

    Feed your artists and authors people.

    --
    I'd go on a Vegan diet but the delivery time from Vega is too long. --brownkitty
  22. hard work by genius24k · · Score: 2, Interesting

    I have been running a blog for almost a year now http://www.review-ninja.com/ utmost I have made about $100 dollars a month for the last 4 to 5 months, but it took a lot of time and effort to have it earn something, however I have a co worker that was able to buy a car using what google ads paid him but it took him years to earn much, once you start to focus on what you should earn it gets tiring really fast, so if your planning to do professional blogging it should be about something that you really love because it is a lot of hard work specially with the pressure of putting food on the table.