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Fighting For Downloaders' Hearts and Minds
iateyourcookies writes "As opposed to enforcement which usually makes the headlines, The BBC is running an article called Inside A Downloader's Head which looks at the film and music industries' attempts to prevent copyright infringement. It details some of the campaigns, their rationale, controversy surrounding them and notes that 'there are plenty, even among the young, who can be eloquent about why they believe illegal downloading is not wrong. These can include everything from what they see as the unacceptable "control freakery" of DRM and regional coding, to overcharging and exploitation of the very artists the music industry claims to protect.' However, PR company for the industry Blue Rubicon attests that 'campaigns can change hearts and minds... If you do them right you can make a material impact on people's behaviour.'"
So they admit they want to control our minds!
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There is a real life analogy. You know when one kid repeats everything another kid is saying? The repeatee always gets upset, and y'know what? It's really freaking annoying.
I'll bet they could get people to sympathize somewhat if they just had some ad showing a kid trying to say something meaningful and then 1, 2, 10, 100, 1000000 other kids all imitating that kid. It could end with, "Now do you see why we're upset?" in print, and after it's on the screen for a second, the first of the million repeaters saying it aloud, in his most annoying, taunting voice.
The CB App. What's your 20?
Because a known pirate would answer "Yarrrrr!" to all questions?
Stop the presses! A PR Firm promotes the value of running a PR campaign!