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Fighting For Downloaders' Hearts and Minds

iateyourcookies writes "As opposed to enforcement which usually makes the headlines, The BBC is running an article called Inside A Downloader's Head which looks at the film and music industries' attempts to prevent copyright infringement. It details some of the campaigns, their rationale, controversy surrounding them and notes that 'there are plenty, even among the young, who can be eloquent about why they believe illegal downloading is not wrong. These can include everything from what they see as the unacceptable "control freakery" of DRM and regional coding, to overcharging and exploitation of the very artists the music industry claims to protect.' However, PR company for the industry Blue Rubicon attests that 'campaigns can change hearts and minds... If you do them right you can make a material impact on people's behaviour.'"

7 of 325 comments (clear)

  1. Misleading Examples by Myji+Humoz · · Score: 5, Interesting

    The article seems filled with examples of fuzzy logic. For example, it discusses how many "bad guys" force illegal immigrants/migrants to sell pirated DVDs on the street, thus showing an example of how innocent foreigners are harmed by the trade in illegal software/media. However... isn't this better than them being forced into being drug mules or prostitutes? Shouldn't they be trying to clarify that morality != legality rather than muddling the issue?

    I suppose it's better than RIAA's tactics, but the claims of reducing piracy by 5% seem tenuous at best.

    --
    Signatures are the new names.
  2. Civil Disobedience by Anonymous Coward · · Score: 5, Interesting

    http://en.wikipedia.org/wiki/Copyright_Clause
    To promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries.

    http://en.wikipedia.org/wiki/Civil_Disobedience_(Thoreau)
    "Resistance" also served as part of Thoreau's metaphor which compared the government to a machine, and said that when the machine was working injustice it was the duty of conscientious citizens to be "a counter friction" - that is, a resistance - "to stop the machine."

    ---

    Now, the current length for copyright seems to be 50 years or more after the death of an author. Are you fucking kidding me? How the hell is that limited in any way? The person has been dead for 49 years and his/her work still isn't public domain? What is that crap?

    The copyright should be date of publication + 20 years and I don't care if the author is a person or a corporation, nor do I care if the art in question is a song, a tune, a movie, a videogame, a tv show, a book, whatever.

    If it was published or released before 1989 then it should be public domain, no exceptions.

    In fact, the governments should have web servers so that its citizens can go download the now-public-domain things for free, in open or non-proprietary formats.

  3. sharing is not theft by Anonymous Coward · · Score: 3, Interesting

    It seems the BBC has forgotten about the last time it forgot that sharing is not a crime! : http://news.bbc.co.uk/1/hi/programmes/newsnight/4758636.stm

    'First though, an apology. File sharing is not theft. It has never been theft. Anyone who says it is theft is wrong and has unthinkingly absorbed too many Recording Industry Association of America press releases. We know that script line was wrong. It was a mistake. We're very, very sorry.'

    Not sorry enough to remember...

  4. Re:Good luck with that. by Chris+Burke · · Score: 3, Interesting

    I just ask myself: Would I have purchased this? If the answer's no I don't feel any wrong was done to the copyright holder.

    But how can you trust the answers of a known pirate?!

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    The enemies of Democracy are
  5. Re:A ha! by FishWithAHammer · · Score: 3, Interesting

    Or they'll just keep pirating because now it's even easier.

    --
    "You can either have software quality or you can have pointer arithmetic, but you cannot have both at the same time."
  6. Re:Fuck'em by siddesu · · Score: 4, Interesting

    Not really. Information only wants to be cheap enough, and that includes transaction costs.

    I don't watch that many films, but when I do, my requirements are as follows: I don't want to decide early on what I want to watch (ideally, I want to make up my mind at dinner, and watch it after the coffee), I don't want to spend more time on getting what I want then the time spent deciding what to see (i.e. buh-bye shop), and I want to be able to have at least two alternatives for the evening, in case I get bored with my first choice.

    So, in my heart and mind the situation looks like this:

    (a) I can download legally: There is little choice in services, they have various requirements for software (meaning it is limited to OS and browser I don't use), they have ridiculously little choice, half of that without language support I require and the price for what is available is also kind of high (a movie download cost about $20-ish last I bothered to check).

    (b) I can downloading illegally: I can choose OS and player as I see fit, the availability of content is unsurpassed, even rare films, which will never make it legally here, or have been out of commercial circulation for decades are available; and there is usually someone helpful who has provided subtitles in my language, and in the language of the significant other, for even the weirdest movie and language. besides, it is really fast.

    So, again, why should I bother with the "legal" downloads? Why should I put up with crappy customer service? Just because someone bribed some politico types and bought themselves a monopoly? It isn't like the "legal" provider cannot do for me for the same $20 what any private tracker does for free. If they would, I'd be happy to subscribe. I'd be even happier to watch for $5, or (less happy probably) for a fixed monthly subscription of sorts.

    It is so simple to win my heart and mind, that I am at a huge loss as to why it is still unwon. The problem isn't it is hard. The problem is no one wants to win me. Well, if you suck, I'll damn right go where they treat me better.

  7. Re:A ha! by Opportunist · · Score: 3, Interesting

    Just because the protection doesn't work, to the point where you don't even notice it, doesn't mean there is none.

    Could be an interesting defense in a DMCA trial. "Your honor, I didn't know it was copy protected at all, I looked really hard but couldn't find any way this was protected. Encrypted? Ummm... Every file format has a certain format, there was no way I could see that there was some sort of encryption on top of it..."

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.