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Activision CEO Warns Sony That the PS3 Needs a Price Cut

Bobby Kotick, President and CEO of Activision, one of the largest game companies in the world, has come out with a none-too-subtle warning to Sony that they need to seriously consider a price drop on the Playstation 3. Rumors have been circulating for months that such a drop was forthcoming, but Sony has staunchly denied that they had any plans to drop prices, Kotick said, "The PlayStation 3 is losing a bit of momentum and they don't make it easy for me to support the platform. It's expensive to develop for the console, and the Wii and the Xbox are just selling better. ... They have to cut the price, because if they don't, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony." While it's unlikely that Activision would follow through with such a threat, it definitely adds to the pressure Sony is feeling to lower the PS3's price. Sony issued a brief response which said nothing of consequence.

4 of 149 comments (clear)

  1. Re:When planning on lowering prices, best to shut by Gnavpot · · Score: 0, Offtopic

    I have carbon-neutral hydroelectric power, you insensitive clod!

    What happens to that power if you don't use it?

    My guess would be that it is sold to another country which then does not have to produce this power using fossile fuels.

    So yes, unless your power grid is completely separated from the world (Iceland?), your power consumption will also affect the world's CO2-outlet.

    (The above does not mean that I necessarily believe that global warming is caused by CO2.)

  2. Re:When planning on lowering prices, best to shut by sznupi · · Score: 1, Offtopic

    Ah, I see; well, I shouldn't be surprised that believers tend to ignore parts of reality they don't like...

    --
    One that hath name thou can not otter
  3. Re:When planning on lowering prices, best to shut by Gnavpot · · Score: 0, Offtopic

    Ah, I see; well, I shouldn't be surprised that believers tend to ignore parts of reality they don't like...

    I have not expressed any personal beliefs on a causation between CO2 and global warming in this thread.

    I have merely pointed out that you can't use correlation as a proof of causation. I would have thought that everybody on /. knew that.

  4. Re:When planning on lowering prices, best to shut by sznupi · · Score: 0, Offtopic

    And comment I made wasn't directed at you per se. Just an observation about thought processes of believers.

    --
    One that hath name thou can not otter