Slashdot Mirror


The Newspaper Isn't Dead Yet

theodp writes "Slate's Farhad Manjoo had high hopes for using the Kindle DX — Amazon's new large-screen e-reader — to read newspapers. A good first effort, says Manjoo, who concludes that for now newsprint still beats the $489 Kindle. While he has issues with latency, what he really misses relates to graphic design. The Kindle presents news as a list, leaving a reader to guess which pieces are most important to read. Newspapers, by contrast, opine on the importance of the day's news using easy-to-understand design conventions — important stories appear on front pages, with the most important ones going higher on the page and getting more space and bigger headlines. Also, because of its overnight delivery model, Manjoo gripes that the Kindle suffers from a lack of timeliness, making it not even as good as a smartphone."

39 of 108 comments (clear)

  1. google news by TapeCutter · · Score: 4, Interesting

    Why not just wait until you get to the office and then browse the world's newspapers with google news?

    --
    And did you exchange a walk on part in the war for a lead role in a cage? - Pink Floyd.
    1. Re:google news by Anonymous Coward · · Score: 3, Insightful

      I'm not sure if you realize this, but some people actually have to work when they get into the office. And some people have hour+ long commutes to deal with. So being able to do something simple like reading the news while you'd otherwise be sitting on your ass is the ideal solution. Not that I'd expect you to understand that.

    2. Re:google news by owlnation · · Score: 5, Funny

      I'm not sure if you realize this, but some people actually have to work when they get into the office.

      Well, yes... some people do. Not anyone who reads /. though! So the original point was pretty valid for this audience!

  2. I find the paper much more cost-effective by localroger · · Score: 5, Funny

    Lining my parrot's cage with Kindles would get expensive.

    --
    Brackets contain world's first nanosig, highly magnified:[.]
    1. Re:I find the paper much more cost-effective by LoverOfJoy · · Score: 4, Funny

      It's only more expensive at first. Once you get enough Kindles to line the cage, you can wash them and never have to buy another one. Try washing newspapers! Parrots live a long time and eventually you'll find that those Kindles actually pay for themselves and end up saving you money!

    2. Re:I find the paper much more cost-effective by dancingmad · · Score: 2, Interesting

      Meh, at least there's the chance the parrot could read you the news. No such luck with the Kindle now.

      --
      "There is no time, sir, at which ties do not matter," Jeeves, (Jeeves and the Impending Doom)
  3. Re:Yes it is by Jurily · · Score: 2, Insightful

    The newspaper is so dead, see? *points at the newspaper*

    Like my 92 year old grandfather. Technically still alive, but everyone knows it's only a matter of time.

  4. The real problem is marginal cost by Geoffrey.landis · · Score: 3, Informative
    The real problem with newspaper economics is that the cost of production is almost entirely fixed cost, and the marginal cost is very small. That is, the main cost is in gathering the news and putting together the stories and laying up the first copy; once you've paid those fixed costs per issue, an additional issue costs very little. Hence, the incremental cost of internet publication is almost nothing-- they've paid the fixed cost to gather the news already. This means that competition drives newspapers to put their content on the internet for free: there's little cost reason not to (they've already paid the cost of producing the content), and they're competing against other newspapers, who can also put it on the internet for free, so there's no way they can keep the content valuable by restricting access.

    In the old "print" days of newspapers, this was not a problem-- there would be only a few newspapers in a town; and the customers were given the choice of buying a newspaper or not reading the news. With the internet, though, newspapers are no longer local, so all the newspapers compete on the internet with each other, and there is no real bottom to the cost.

    The only real solution is for newspapers to continue to go out of business. When this reaches the point where there are only a handful left, they might be able to start a model of restricting access to paid customers. They're still competing against bloggers and crowdsourcing, of course, but the actual professional (which is to say, paid) reporter model of newsgathering may have advantages in the quality of news, sufficient that it may be worth it for some customers to pay for.

    (This is a general problem in free market theory, by the way, not specific to newspapers-- in a market with many small producers (rather than one or two large ones), when the marginal cost of production is close to zero, the equilibrium free market cost is zero, and thus everybody is driven out of business...)

    --
    http://www.geoffreylandis.com
    1. Re:The real problem is marginal cost by Norsefire · · Score: 4, Insightful

      Do you actually understand that almost all of a newspapers revenue is derived from advertising, not from paper sales? And apparently a lot of companies haven't got the memo that newspapers are dead because they still pay exorbitant prices for advertising spots on the front pages of small hick-town newspapers. And apparently a lot of people that subscribe to newspapers haven't got the memo because they still subscribe to it.

      People who read websites like Slashdot will access information from the Internet, the majority of people still read newspapers.

      I actually like the newspaper format better, it has a beginning and an end, I can it over breakfast. I'd have trouble even reading the new Slashdot summaries over breakfast, not to mention the articles.

    2. Re:The real problem is marginal cost by Jacques+Chester · · Score: 2, Informative

      Most newspapers lose money on the cover price. The real money is in classifieds and advertising.

      What is killing newspapers is not competitive sources of content, it is competitive ways to place classifieds and display advertising.

      Disclaimer: I used to work for a small Newscorp newspaper in the classifieds department.

      --

      Classical Liberalism: All your base are belong to you.

    3. Re:The real problem is marginal cost by owlnation · · Score: 3, Interesting

      With the internet, though, newspapers are no longer local, so all the newspapers compete on the internet with each other, and there is no real bottom to the cost.

      The only real solution is for newspapers to continue to go out of business.

      The first part of this quote is the clue to why the second part isn't necessarily correct. The internet does "local" really, really badly -- currently, at least.

      Searching for a local service in Google, in English, will most probably give you either a large international dot.com result, or dozens and dozens of link farm sites. It's pretty hard to find the right answer. This is less true if you search in a more localized language, because the link-farmers haven't bothered gaming Google as much with that yet. But in English, you're pretty much going to have to search for a while to find anything meaningful local. Google and others have a very long way to go with improving search.

      Local newspapers are useful. There's dozens of scandals and stories happening in every reasonable sized town. No-one, upon no-one is really digging into those stories. Someone should.

      People will buy newspapers that actually inform them about what is going on locally. It doesn't have to be up-to-the-second relevant. A big expose of a local political scandal can wait a day or two if no-one else is carrying the story, and no-one is. People will not buy local papers that have international stories or celebutard crap in them -- they can find that anywhere and everywhere on the net. People will buy local papers that have genuine local investigative news in them. Local papers are a good place to advertise local services -- because the internet serves them badly too.

      Put local news and local advertisers together and you have absolutely no competition for that model right now. People keep thinking too big. This is one case where small is strong.

    4. Re:The real problem is marginal cost by Geoffrey.landis · · Score: 4, Interesting

      The biggest earner is classifieds,

      Classifieds are free now. They're called "Craig's list". Classified ad revenue used to drive newspaper revenue, but for newspapers that's now in the dumpster.

      followed by advertising.

      Local advertising doesn't pay when people read free online news from some paper a thousand miles away.

      And yes, local content is king for newspapers:

      For the most part, not enough interest there to sell a daily newspaper. A weekly paper, yes. But you're right, that's a niche that they could try to sell. It'll be a hard sale, though-- when you go to google news, what fraction of your time do you spend looking up local news?

      Google News is not going to carry the local gossip.

      Actually, Google news does carry local news and gossip.

      --
      http://www.geoffreylandis.com
  5. Re:But Cory said.... by DrLang21 · · Score: 4, Interesting

    I'm just a little curious what makes a new article more important than another. When I pick up a newspaper, its rarely the front page article that interests me.

    --
    I see the glass as full with a FoS of 2.
  6. What a concept by genghisjahn · · Score: 2, Insightful

    "The Kindle presents news as a list, leaving a reader to guess which pieces are most important to read." Leaving the read to guess or leaving the reader to decide which article is more important? Part of the reason newspapers are in trouble is because they tell they reader what they think is important. Anyway, it's still a list of articles by section. Just put the "important" ones at the top, so us morons will know what's important.

    --
    Sorry about the mess.
    1. Re:What a concept by Anonymous Coward · · Score: 2, Funny

      "Just put the "important" ones at the top, so us morons will know what's important," writes genghisjahn in response to an article picked by an editor and placed at the top of the story list.

    2. Re:What a concept by Brandee07 · · Score: 3, Interesting

      To be fair, articles on /. are chronologically ordered. EVERY article has it's turn at the top. In a newspaper, the real news could be on page 3, but the editor isn't interested in it or doesn't think it's important.

    3. Re:What a concept by TimHunter · · Score: 3, Insightful

      Part of the reason newspapers are in trouble is because they tell they reader what they think is important.

      Wrong. One of the reasons we pay for a newspaper is to have professional editors select and rank-order news for us. There is far, far too much "news" out there for us to be able to do this on our own. Newspapers choose what they think their readers will be interested in (and frequently, what they think their readers should be interested in) and present it accordingly. Yes, they do know more than you do about the news. It's how they make their living.

      If you don't like the selections they've made on your behalf, choose another paper. If enough people dislike the selections, the newspaper will have to get another editor.

  7. Newspapers on the Kindle by Brandee07 · · Score: 4, Informative

    Some information for informed discussion:

    I rather like my newspaper on the Kindle, just for the fact of the small size and not having to crawl under the car to retrieve the paper. In addition, articles are in one piece, not continued on page A28. The articles are not abridged. The rest comes down to the individual paper and their publishing habits, and how much effort they're putting into the Kindle edition.

    I get the Washington Post on my Kindle. It never has more than one picture per article, and sometimes when there are multiple pictures in the print edition, the wrong caption is attached to the picture in the Kindle edition. There are no ads, classified, comics, crosswords, sudokus, or horoscopes. All of the local sections and once-a-week sections are included. It is delivered every morning while I stand on the metro platform. The download takes about 30 seconds. Make sure to get it on the platform- Sprint doesn't have towers in the tunnels in DC.

    There are separate sections for "The Front Page" "Politics & Nation" "World" and "The Fed Page," which I believe (not sure) are all rolled into the A section in the print edition.

    You can clip a whole article with two clicks, which copies the whole article into a text file that can later be moved to a computer.

    Periodicals are automatically deleted when they are more than seven issues old. You can flag any particular issue to be saved, and it will not delete it, although once seven issues have passed (a week for newspapers, seven months for magazines), you will no longer be able to re-download that issue from Amazon, although if you have stored it on your computer, you can always re-load it by USB. This is a demand on the newspapers part, as they make good money selling back articles. It's also largely moot, as most people throw away their newspaper when they're done reading it anyways.

    The Kindle newspapers are no less timely than print newspapers, as they ARE the print paper in content. For breaking news, there's the NYTimes Breaking News Blog, which I don't subscribe to, and Google News open on my browser during the day at work.

    The Washington Post has made huge leaps over the past year and a half on their Kindle edition. Every couple months I notice something in the layout has changed, and always for the better. When they made that big deal about the Business section being rolled into the A section, it has remained separate for Kindle users- the change was made to save on printing costs, after all.

    I read my news on the Kindle 2. The Kindle 1 has a different set of behaviors (never automatically deleted old newspapers, leading to memory filling up, no joystick for easy navigation). The DX is just a Kindle 2 with a larger screen and (reportedly poor) native PDF support, so newspapers should not be any different than on the K2.

    It's REALLY EASY to go get a single issue of a different paper, if you want one that day. Today I want to read the LA Times and see what's happening in my parent's area? It's kinda hard to find newsstands selling the LA times in DC, but I can do it easily on the Kindle.

    No periodical that I know of has TTS disabled, although it's a terrible idea. The TTS software is terrible with proper names.

    The main issue with newspapers on the Kindle stems from- what else?- DRM. A normal book purchase for a Kindle is available on all devices associated with that account (up to 6). A periodical subscription is tied to one device only. That means if you have His and Her Kindles, then you'll need two subscriptions for both devices to get the same paper. Also, this means that if you are backing up back issues on your computer and your Kindle breaks and is replaced, you will lose access to those back issues, unless you break the DRM. Switching which Kindle a periodical is assigned to is easy, but if you change your settings twice a day every day, you are likely to attract attention. Periodicals can only be assigned to Kindles, not to iPhones/iPod touches, although iPhones have their own methods of newspaper-getting.

    Anyone have any questions about the actual implementation of Kindle newspapers? Nothing like actual facts to base a discussion off of!

    1. Re:Newspapers on the Kindle by runstopwire · · Score: 2, Interesting

      I've owned a Kindle 2 for three weeks. I subscribe to the NY Times on it. Having it automatically delivered to the Kindle every morning is great! I don't even need to get out of bed. I spend about an hour each morning reading the articles. I don't use the table of contents; I prefer to read linearly from front to back. Doing so has certainly led me to read many more articles than I normally would have using something like Google News. It's this kind of "serendipitous reading" that makes reading a magazine or newspaper so much more enjoyable than cherry-picking articles on a website. If the article is accompanied by a compelling picture, I'm even more likely to read it.

      The news industry is gravely worried that ability for websites and our browsers to filter and deliver exactly the kind of information we are specifically interested in will negatively impact our society in the long run. Sure, I can focus your reading to just the articles I like, but that's the problem: I'd rarely read alternative viewpoints or stumble across previously-unknown subjects. It's been a real pleasure.

  8. I don't see a problem here... by Cross-Threaded · · Score: 3, Interesting

    There is no problem at all. (Either in the specific issue of newspapers, or in the general free market theory you mention).

    I see it as the natural evolution of services. A limited news disseminating tool is replaced by another much less limited one.

    All business models will eventually be replaced with a better model.

    --
    They call us sheeple, I wonder why?
  9. Re:But Cory said.... by Knave75 · · Score: 4, Insightful

    Newspapers are filled to the brim with letters to the editor complaining that a certain "important" story was buried in the back pages by incompetent/evil editors. To some extent, these letters are correct: Often, important stories (in my view) are buried whereas the latest escapades of Paris Hilton make it to the front page. However, I do not have time to go through the entire paper, and I appreciate having a professional make a sort of triage estimate as to which stories are more important. Sure, mistakes are made, but I find that, in general, the important stories do appear on the front page, and it makes my reading experience that much better.

    That said, I'm not sure why Kindle can't organize the stories like Google News, if I am interested in a story, it pretty much always appears in the top headlines. If necessary, they can license the technology from google, I'm sure they would embrace the partnership.

  10. It's not about the content, it's about the money. by Jacques+Chester · · Score: 2, Insightful

    As I have pointed out here and elsewhere, newspapers do not make their money from selling copies; they make it on classifieds and advertising.

    All the stuff about bloggers being better than journalists, or journalists being better than bloggers, is a total sideshow. It's about money.

    --

    Classical Liberalism: All your base are belong to you.

  11. Reader bias by Norsefire · · Score: 4, Insightful

    This is going to turn into another one of those discussions where people who read Slashdot and other tech sites forget that they are amongst a minority of computer users and subsequently the consensus that is reached here won't reflect reality at all.

  12. Re:But Cory said.... by Jacques+Chester · · Score: 5, Interesting

    It's very simple: what will sell the most copies? Boosting circulation means being able to charge a higher rate for classifieds and advertising.

    For tabloid papers, maximising circulation is explicitly considered by the editorial staff. They keep an eye on what subjects sell papers and promote similar stories to the front page.

    Disclaimer: I worked for a small Newscorp paper in the classifieds department.

    --

    Classical Liberalism: All your base are belong to you.

  13. Google news has drawbacks by unixan · · Score: 3, Interesting
    I used to read Google News exclusively, then I stopped (well, relegated it to minority status) in favor of other news sites for some reasons:
    1. More and more stories seem to be opinion pieces / glorified blogs, not genuine news.
    2. Because of the 15-minute refresh interval, top stories can rotate out before you've had a chance to go see it.
    3. The RSS feed doesn't seem to be organized by any sensible order; important top news would be a good starting point, at least.
    4. Every new organization has different standards for story depth; using Google News gives you inconsistent coverage because it doesn't seem to take story depth into account when choosing a source to link to.

    And most irritating of all, sometimes the source being linked to wants you to register / login and possibly pay for subscription. I'm not against subscribing in order to pay for the effort, but I'm not going to pay subscription to every news site that Google News links to.

    And besides, a local newspaper provides you local-interest stories that can be important to know, in addition to the same kind of news that Google News collects.

    --
    This signature intentionally left unblank.
  14. Sociological, not technical. by mevets · · Score: 3, Interesting

    At a certain distance Slashdot shares many important characteristics of a newspaper. There is the equivalent of an editorial board that prioritizes, categorizes and rejects various stories. There is a shared experience with other readers, and there is feedback.

    Certainly /. is more feedback centred than a traditional newspaper, but if you browse at +5, not so much.

    I look at google news to see what is going on; but I read the globe-and-mail and Toronto Star because I am interested in their perspective.

  15. Re:But Cory said.... by TimHunter · · Score: 4, Insightful
    Well, let's just take a look at what's on the front page of my local paper, the Raleigh (NC) News & Observer http://www.newsobserver.com/.
    1. An article about the demonstrations in Iran. Probably the biggest world story going on today. Big for USA, too, given our tenuous relationships with Middle Eastern countries. Also given Obama's recent speech in Saudi Arabia. Do I need to go on?
    2. An article about a local man donating a kidney as part of a national donation chain that involves 12 people. Local stories are important. Who else is going to cover them? The story's too big for a blogger and too small for CNN. This is the sweet spot for local newspapers.
    3. Another story in a continuing series about sweetheart relationships and possible corruption involving our previous governor. The N&O reporter uncovered dirt that so far has caused 4 Very Important People to resign. The federal prosecutor has convened a grand jury to look into things. It's apparent that the governor used his position to get privileges he shouldn't have, some of it paid with the people's money. We the people of the state of North Carolina would not have known about this had the N&O not investigated it. This is classic journalism and the reason we call it "the Fourth Estate."

    Now go take another look at your local paper. Maybe there's something there you should be interested in.

  16. Co... comm... commute? Why not live close to work? by Futurepower(R) · · Score: 2, Insightful

    Wo... Wor... Work? What is this "work" of which you speak?

    In Portland, Oregon, we have the Ore-groan-ian, also known as the Bore-gonian, also known as the Whore-gonian for its ads that try to take advantage of people.

    Newspapers do badly not just because they kill trees to communicate, but because they think only of advertising money. George W. Bush was wonderful until it became more profitable to discuss his destructiveness toward the country. Abusers eventually lose; in this case it has taken a long time.

    Newspapers also do badly because, by the time you see the newspaper, you have already read the same story on Google News.

    Another reason is that, while you are commuting, you can possibly find enough Wi-Fi to read Google News on your laptop.

    Another reason is that the newspaper carries only enough of the story to fit between the ads. They ABSOLUTELY do not care about educating you about the story. They care ONLY about their ad revenue. Did I mention that?

    All only my opinion, of course.

  17. Re:But Cory said.... by AmiMoJo · · Score: 2, Insightful

    What the newspaper thinks are important stories appear on front pages, with the most important ones going higher on the page and getting more space and bigger headlines.

    There, fixed that for ya.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  18. Sounds like Music by PleaseFearMe · · Score: 2, Insightful

    Making copies of the song is very cheap; all the cost is in the production. Problem with newspapers is that they can't copyright the news. We "discovered" this "idea of what happened yesterday" first, so therefore, if you want to learn about it, you must buy our newspaper. Capitalism :(. One possible life saver for most of the newspapers is the local news, ie the new sheriff in town. But as people start living in the internet more, they may even stop caring about who the new sheriff is.

  19. Let's see... by FlyingSquidStudios · · Score: 3, Interesting

    L.A. times subscription- $156 a year. Big-Size Kindle - $500. Think I'll stick with the dead trees for now. By the time the Kindle has paid for itself, there will be a dozen newer, better, cheaper models.

  20. Re:But Cory said.... by cloudwilliam · · Score: 2, Funny

    Your paper has Paris Hilton on the front page? Dude, the National Enquirer is not a newspaper.

  21. Re:But Cory said.... by dancingmad · · Score: 3, Informative

    Also given Obama's recent speech in Saudi Arabia.

    I think you mean Egypt.

    --
    "There is no time, sir, at which ties do not matter," Jeeves, (Jeeves and the Impending Doom)
  22. Re:But Cory said.... by TimHunter · · Score: 2, Funny

    Good thing I'm not a newspaper reporter...

  23. Newspapers have more to worry about than kindle by nausea_malvarma · · Score: 2, Insightful

    So just because the kindle does a shitty job of delivering news, everyone assumes newspapers still have life in them? Who cares. Most people already get their news online, with or without the kindle. The newspaper business will stick around, for sure, but the age of big newspaper profits are slowly dying. Just a matter of time.

  24. Jacek Utko - can design save newspapers? by Slur · · Score: 2, Interesting
    --
    -- thinkyhead software and media
  25. Re:But Cory said.... by CastrTroy · · Score: 2, Insightful

    There's a lot of newspapers with very little news of an value in them. My city has 2 major papers, and you can compare one to the other. The second one linked to often has Paris Hilton and the likes on the front cover. Their top news story for the day is something to do with monster trucks.

    --

    Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
  26. Re:But Cory said.... by billcopc · · Score: 2, Interesting

    The Sun is typically considered a "recreational" paper. It appeals to the lowest common denominator, and shies away from serious political issues. It's a light-minded read for the diner or crapper, when you want to read about some ginger kid's extracurricular achievement or the local bullshitter's take on the latest faux-classy meat market.

    The Citizen takes itself far more seriously as a news outlet, aimed at an intellectually-present (but average) crowd. It's the print form of the 6 o'clock news, for the most part.

    My big beef with any publication is the painfully obvious bias they all push forth. I used to get a kick out of reading two "free" dailies, "Metro" and "24". The former is rather liberal, while the latter is conservative. Comparing their coverage and verbiage of the same event was often more informative than the actual printed words, simply by filling in the gaps each side chooses to ignore, and sometimes extrapolating the real bits both sides hint at but don't dare spell out. Despite the meta-entertainment value, I am quick to invalidate any publication that so blatantly tries to pass opinion as news.

    I'm a sharply opinionated person, but I certainly don't claim to have "the truth". My blog is just that, a blog where I rant on and on about things that piss me off, like a geekier version of Bill Maher. You woulnd't try to pass Bill Maher's rants as fact, would you ? That's my problem with newspapers. They can't stick to the facts, though instead of launching inflammatory tirades at specific people or groups by prefacing them with "I think/feel/believe", they strategically omit important facts to skew the viewer toward a certain side of the matter. That's the biggest problem with news disseminators: they're on someone's payroll, and that someone wants value for their money, so they push an agenda. Whether it's "political donations", advertising, outright municipal blackmail (if you print X we revoke your permit)... every newspaper has a puppetmaster.

    --
    -Billco, Fnarg.com
  27. The real problem is not marginal cost by 1369IC · · Score: 2, Insightful

    "With the internet, though, newspapers are no longer local, so all the newspapers compete on the internet with each other, and there is no real bottom to the cost."

    I think you stated the solution as a negative fact. Newspapers can be local. In fact, they need to be local, because local is a value they can add to the equation. They can still gather and arrange facts better than anybody, and they can still get access and sell the product of that access. People will still pay for that.

    What they can't do is all compete as national/international publications anymore. They could do that when there were only a few choices, first, the two or three local big papers, and later the one big local paper and the national papers flown or satellited in: NY Times, USA Today, etc. So Muncie or Syracuse could have a national/international publication with what they did supplemented by the news services.

    The internet kills that by putting all those pseudo-national publications in the same market, and there's just not a market for that many national papers. And the Muncies and Syracuses can't compete with the NY Times and the Washington Post at the national and international level.

    The market I think we need to look at is magazines. The old truism was that there was a market for three major publications on any subject: Road & Track, Car & Driver and Motor Trend. Usually there were two biggies and a third guy trailing and doing things differently. After the big three you went niche: magazines dedicated to Porsches, local or regional mags, British roadsters, muscle cars, etc. They all did fine, but they didn't challenge the big guys.

    So if that's the model we're headed for, you'll get your big three -- NY Times, Washington Post and one other one, take your pick from a half dozen -- and a bunch of niche papers: Wall Street Journal, papers smart enough to be very local, maybe a Kansas City paper or a Mountain states paper for their regions, that kind of thing. I can envision a tier, actually: your local paper that will sit through the town hall meetings and catch the locals in graft and corruption; the state or regional paper that has resources the locals don't and knows its area better and will cover grain prices or water rights issues, and has access the NY Times doesn't and doesn't want to provide; and a national paper.

    They just need to figure out a model quickly and kick the bean counters the hell out of the office suites. In gradual school I read a study about the second papers in major cities and how they died. In every case they weren't making enough money, so they cut staff and/or pages (or color, or paper quality, whatever) to protect the profit margin. The readers noticed they were getting less value and defected, which made advertisers go and/or rates drop, and so the papers made cuts to protect the profit margin. It was a death cycle that they didn't figure out and eventually the big paper in town bought them out. The exception that proved the rule was one paper run by the heir to the family tradition who said to hell with it and added reporters. The readers noticed and sales went up and that paper ended up devouring the one that had been bigger. But bean counters will never get it. It's what they did to GM (cut costs and therefore quality to increase margins and be amazed when nobody wants to buy your cars). You see it day after day in corporate America. Bean counters don't know what you do, they don't know quality when they see it, but they can count and they know everyone in business is supposed to bow to the great god of profit.

    It's not that I'm against profit, but you've got to make money doing a good job at what you do. If the recurring financial bubble fiascoes teach us anything, it should be that bankers, accountants and these all-purpose managers aren't the answer to anything in particular, even banks.