Slashdot Mirror
Apple's Obsession With Secrecy Grows Stronger
Hugh Pickens writes "The NY Times has a story on the culture of secrecy at Apple (registration possibly required). Secrecy is not just the prevailing communications strategy; it is baked into the corporate culture that had its origin in the release of the first Macintosh. 'It really started around trying to keep the surprise aspect to product launches, which can have a lot of power,' says marketing veteran Regis McKenna who advised Apple in its early days. Today few companies are more secretive than Apple, or as punitive to those who dare violate the company's rules on keeping tight control over information. Employees have been fired for leaking news tidbits to outsiders, and the company has been known to spread disinformation about product plans to its own workers and sue bloggers who cover the company. Apple's decision to severely limit communication with the news media, shareholders, and the public is at odds with the approach taken by many other companies, and many experts agree that the secrecy that adds surprise and excitement to Apple product announcements is not serving the company well in corporate governance. Some say that recent reports that Steve Jobs may have had a liver transplant, still not confirmed by the company, now makes one of Apple's assertions from January — that Jobs was suffering only from a hormonal imbalance — seem like a deliberate untruth."
But even by Apple's standards, its handling of news about the health of its chief executive and co-founder, Steven P. Jobs, who has battled pancreatic cancer and recently had a liver transplant while on a leave of absence, is unparalleled.
Indeed, very little of the matter comprising Steve Jobs is still Steve Jobs. The man's like a rebuilt Delorian. Am I the only person that shudders when he closes all of his speeches with "Remember, there's a little piece of all of you inside me"?
I guess if I ran a cult I'd be asking for new organs from my younger zealots too.
My work here is dung.
One of the things Apple learned well by observing others was the Osborne Effect. And its true: Would you buy a "new" iPhone if you were told a better one was 6 months away, and all the cool features it would have eventually?
Test your net with Netalyzr
The culture of secrecy is not an Apple exclusive. Any company that has an inventory which needs to be sold would be foolish to open it's future product line to the public's eyes.
Any company which has a carefully crafted public image will not suffer just anyone to make public announcements about them. This goes double (well, a few billion times actually) for companies which are publicly traded.
Anyone who is upset about a so called "deliberate untruth" regarding someone's health is a total jackass. This article is almost too stupid to respond to.
Yes, but according to a leak I heard from a top Apple exec, he will miraculously rise after 3 days and reveal a new iPhone unto his disciples!
He died in a car accident in 2006. The Steve Jobs you see today is a look-alike hired by Apple. The whole illness story was fabricated to explain the subtle differences in appearance between the the look-alike and the real Jobs. What's left of Steve is being held at a cryogenics facility in silicon valley. It's all true. Don't believe me? Play the latest iphone commercial backwards. You can hear a voice say "Steve Jobs is Dead".