The Simpsons Worth More Per Viewer On Hulu Than On Fox

N!NJA writes with this excerpt from PCWorld: "A tectonic shift has taken place for the digital age: ad rates for popular shows like The Simpsons and CSI are higher online than they are on prime-time TV. If a company wants to run ads alongside an episode of The Simpsons on Hulu or TV.com, it will cost the advertiser about $60 per thousand viewers, according to Bloomberg. On prime-time TV that same ad will cost somewhere between $20 and $40 per thousand viewers. Online viewers have to actively seek out the program they want to watch, so advertisers end up with a guaranteed audience for their commercial every time someone clicks play on Hulu or TV.com. Online programs also have an average of 37 seconds of commercials during an episode, while prime-time TV averages nine minutes of ads."

Comments

Probably Because You Can Select the Episode?

[eldavojohn]

I don't use Hulu but I'm guessing it's because you can pick which episode you want on Hulu but not TV. I would watch the PTA is disbanding episode 50 times if I wans't soooo wasted to ytpe rightnow .

Re:Probably Because You Can Select the Episode?

[Brian Gordon]

Err, what? I've never seen a banner ad on Hulu

Almost every video has one. Above the video and to the right.

I don't see how it's obvious that if there were some ad sitting there for the entire show, that it would be more expensive than an interstitial placement.

Are you conscious?

Re:Stupid

[sexconker]

You asked for it:

HELLO ANONYMOUS COWARDON!

Have you tried NEW frosty piss flakes?
Only $4.99!

Don't forget to take advantage of our flamebait special at the butcher counter!

This Friday only, buy a dozen pack of identical racist posts, ready for copy-and-paste action, get a FREE Obama coprophilia rant!!