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The Simpsons Worth More Per Viewer On Hulu Than On Fox
N!NJA writes with this excerpt from PCWorld:
"A tectonic shift has taken place for the digital age: ad rates for popular shows like The Simpsons and CSI are higher online than they are on prime-time TV. If a company wants to run ads alongside an episode of The Simpsons on Hulu or TV.com, it will cost the advertiser about $60 per thousand viewers, according to Bloomberg. On prime-time TV that same ad will cost somewhere between $20 and $40 per thousand viewers. Online viewers have to actively seek out the program they want to watch, so advertisers end up with a guaranteed audience for their commercial every time someone clicks play on Hulu or TV.com. Online programs also have an average of 37 seconds of commercials during an episode, while prime-time TV averages nine minutes of ads."
Apparently the advertisers haven't heard about window managers and multitasking operating systems... especially since Hulu goes so far as to tell the viewer how long the commercial will be.
Then again, since Hulu commercial breaks are so short compared to those on television, there is far less of an incentive to do something else.
Note that it sounds like it's worth more per viewer to the advertiser, but not to the TV network. The advertiser will pay more for the Hulu version, but since there's only one of them it brings less income to the studio.
So I don't think you can use this story to go "look, the studios should embrace online distribution" on its own.
Actuallu, they don't ahve all the episodes.
It does depend on the show. For example, all the episodes of Simon & Simon are available, but only a few Simpsons.
I hope this means that will changes.
One of my favorite shows in the 90's was 'NewsRadio'. It interesting that on Hulu the season after Phil Hartman died isn't there. I wonder if that's just good taste on Hulu's part(that last season is horrid) or of the network just wants them forgotten.
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I honestly can't wait until I don't mind watching adverts. That is, they're MORE FUCKING RELEVENT TO ME. I would ENJOY giving any company my personal data if it meant all the adverts I viewed were very relevent to my needs.
Anyone know the numbers of how many viewers the average new episode of The Simpsons gets on both mediums? While it is interesting that the cost per viewer is significantly more online, I doubt the number of viewers on Hulu is within the same order of magnitude compared to how many people view a new episode on standard television. Also I still find it crazy that they're actively fighting Boxee when that only adds more viewers. It would be one thing if Boxee blocked the ads, but it's definitely not the case.
Sadly, PS/2 was yet another victim of USB, which doesn't care what you plug into it, the electrical slut.
My daughter, aged five, watches youtube, managing to plug in and switch on the PC, login to her mum's account, start Firefox, type "you" and then somehow (this part I've not yet figured out) bootstrap herself into cartoons, music videos, and other random nonsense. She clicks on similar videos and can watch TV like this for several hours. My son, two, is almost there too. I guess, thank god youtube removes adult content.
First, they ignore the real old cable television, it's utterly uninteresting for them. Secondly, they watch each youtube clip from start to end, and treat advertising, if any, as part of the content.
How can this //not// be more profitable than legacy TV?
Err, what? I've never seen a banner ad on Hulu, even when I drop to Chrome (no ad-block).
Hulu ads are interstitials, just like on TV. Sometimes they are exactly ads that I've seen on TV also. They cut in at about the same places too. The only difference is that they only last a few seconds rather than a couple minutes per commercial break.
Aside from that, I don't see how it's obvious that if there were some ad sitting there for the entire show, that it would be more expensive than an interstitial placement.
Fuck. No one can do Math anymore. An episode of The Simpsons absolutely isn't worth more by the numbers in the summary. In fact, it's worth about 1/15th as much. Doh!
Maybe the article is worth something, but the summary is so bad I can't bring myself to click.
-Peter
I just started watching Hulu last week. It's a great service! There is only one short commercial per break, and I'm willing to tolerate that. The only thing that would make it better is if they put banner ads around the window and took the commercials out completely.
But that's not what'll happen. The company serves its bottom line. I give it less than six months before they start stuffing commercials into the show, equivalent to broadcast television. There's already at least one advertisment that cranks the volume up to 11 -- some jamacian shit I'm sure you've probably seen by now. It instantly pisses me off when the commercial comes up. It's a great reminder about why broadcast television is shit.
I have to disagree. There will always be hardcores who prefer to torrent a show rather than put up with any amount of advertisement whatsoever, but I think most people have a more favorable level of pain than that. Sitting through a half minute of commercials at the beginning I can do. That's enough better than having the story flow disrupted every 12 minutes that I would put up with it rather than make the effort to download. I don't think I'm alone in this.
I'm even willing to pay a reasonable price. I have no problem paying 99 cents an episode off itunes, for instance, as long as I can back up my investment.
The issues I have with Hulu are (1) resolution (currently sucks) and (2) integration with a media appliance (lacking). I want to watch the show on my primary flatscreen TV using my remote, durnit, not on the laptop messing about with a mouse.
Oliver's law of assumed responsibility: If you're seen fixing it, you will be blamed for breaking it.
Network, usually.
Just like how the Homer vs New York episode is buried.
(It features a gag involving the twin towers. Get over it, it was 8 fucking years ago!)
Slashdot is simply following the dumbening of the internet.
Soon, all /. summaries will be capped at 140 characters.
Saying it's worth more per viewer is like saying hard liquor is "worth more" when you buy it at a bar. You're selling to two different audiences, and a much smaller amount. The Simpsons on hulu might get tens or hundreds of thousands of viewers; whereas the Simpsons on Fox will get millions. Comparing the price for advertising on the two is telling about 1/3rd of the story.
What twin towers?
Anyways, these are the reasons he and one of the executives had given for why they expected to eventually be able to charge a good deal more for 30 seconds of Hulu advertisement than one would normally charge for the same time*viewers over the air. It came up when we were complaining about the studios' decisions to delay some shows by up to 8 days compared to the actual air date. While it was clear this was to prevent an uprising from the affiliates, we still grumbled a bit about it.