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The Battle Between Google and Facebook

A story at Wired delves into the ongoing struggle between Google and Facebook to establish their competing visions for the future of the internet. "For the last decade or so, the Web has been defined by Google's algorithms — rigorous and efficient equations that parse practically every byte of online activity to build a dispassionate atlas of the online world. Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline. In Zuckerberg's vision, users will query this 'social graph' to find a doctor, the best camera, or someone to hire — rather than tapping the cold mathematics of a Google search. It is a complete rethinking of how we navigate the online world, one that places Facebook right at the center. In other words, right where Google is now." A related article at ReadWriteWeb suggests that while Facebook's member base is enormous, the company hasn't taken advantage of its influence as well as it should have, though the capability for it to do so still exists.

38 of 202 comments (clear)

  1. Why not have both? by TheTurtlesMoves · · Score: 4, Insightful

    Seriously. Why one way or the other. Why not both?

    --
    The Grey Goo disaster happened 3 billion years ago. This rock is covered in self replicating machines!
    1. Re:Why not have both? by multisync · · Score: 5, Insightful

      My "vision" for the future of the Internet:

      One where there is room for Zuckerberg version, Google's, Microsofts and Richard Stallmans. And anyone else who wants to put something up for consideration.

      As long as we have network neutrality, all of these visionaries are free to do as they please.

      This "one version will overtake all the rest" mentality is a meat-space concept and has no place on the Internet.

      --
      I don't care why you're posting AC
    2. Re:Why not have both? by Angostura · · Score: 4, Insightful

      Precisely. My friends may be good at recommending a pub that I would like. But I don't think my network of friends would be particularly trustworthy for recommending with digital SLR to buy.

    3. Re:Why not have both? by dtzitz · · Score: 3, Insightful

      "Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline." These groups can aggregate information but they are not really a primary information source. As an idea it sounds a bit like digg but in practice digg doesn't exactly function that way.

    4. Re:Why not have both? by Futile+Rhetoric · · Score: 4, Insightful

      And besides, Google is already making forays into just this sort of thing with Wave. Holy false dichotomy, batman.

    5. Re:Why not have both? by multisync · · Score: 5, Insightful

      The problem with your vision is that Stallman, like Trotsky and other orthodox Marxists is exclusionary

      Actually, I would consider Stallman an "inclusionary." He has fought hardest and loudest to ensure that users - who normally have no say whatsoever in how the software they use works, will have the choice to use "something else" if that's what they want. And the beauty of it is, you are free to choose to use Microsoft's offering instead.

      It's kind of the same thing as net neutrality. It's all about having choices. And that scares some people who's world view won't allow them to see a market place of ideas in terms of anything but "winner takes it all."

      I'm sorry you feel so oppressed by the bearded one, but don't worry. Last time I checked there was plenty of opportunity for you to stay inside the silo and continue to be locked in by vendors like Microsoft. I honestly don't think that's going to change any time soon.

      I'm just glad that my choice isn't limited to you narrow vision.

      --
      I don't care why you're posting AC
  2. A step back perhaps? by TofuMatt · · Score: 5, Insightful

    I thought the magic of Google is that it's not (as) personalized, and I can get information outside my group of friends/peers. Frankly, my friends are great, but I don't go to them for advice on, say, programming; I go to Google. What's more, I couldn't get a lot of the info I get from search engines from my friends, because they just don't know. Social networking is awesome, but using Facebook in place of Google sounds like many steps back, at least the way it's being presented here.

    --
    -Matthew Riley "TofuMatt" MacPherson
    I have a website
  3. Facebook will begin to fade just like myspace did by mc+moss · · Score: 2, Insightful

    I don't see facebook as anything else other than a fad that will begin to go away. I already deleted (not just disabled) my fb account and know many other people too after graduating college.

  4. Google will always have an advantage for me by Anonymous Coward · · Score: 5, Insightful

    I can get useful information without signing up for anything. Facebook needs me to join and create a profile.

    I am not a joiner.

  5. Well I for one by Nerdfest · · Score: 5, Insightful

    Do not want to have searches, research, news exposure, etc, mainly recommended by my friends and social network contacts. It's way too limiting. And it's not just because I don't have any friends. People don't even necessarily have the same interests as their friends. Peoples opinions have value, but so does objectivity. Think about buying a camera. If you only base your decision on your friends recommendations, you would never look at anything 'new'. Somebody needs to do that.

    1. Re:Well I for one by evilkasper · · Score: 2, Insightful

      I'd mod you up if I could, this is the reason Facebook is not the future of the internet.

    2. Re:Well I for one by Anonymous Coward · · Score: 1, Insightful

      How do you discover new things through Facebook when it effectivly blanks out any information provided by anyone not in your "network"?

      That is one of my major complaints about Facebook. How am I supposed to know if I want to be "friends" with someone if their profile is hidden from me? And I can't view their profile unless I am friends with them.

      The whole thing seems like a dick waving exercise for people who have a lot of IRL acquaintances (not necessarily people they are actually friends with). Seemingly the only way to become "friends" with someone on Facebook is to know them already.

    3. Re:Well I for one by mdwh2 · · Score: 2, Insightful

      If you only base your decision on your friends recommendations, you would never look at anything 'new'.

      Maybe it's just my friends, but I find the range of material I find out about from my friends far more diverse than I'd find out just by looking at mainstream adverts or shops. Music would be the classic example, but I think it applies more generally.

      Consider, how much of Firefox's success (not to mention Linux, to a lesser degree) is due to people seeing it advertised or otherwise finding out about it themselves, versus it being recommended by a geek friend?

  6. Re:Facebook will begin to fade just like myspace d by dsavi · · Score: 4, Insightful

    Seems to me it's just the opposite; I can easily see it being mainstream for the next few years at least. And anyway, MySpace never grew at the same pace as facebook at any point, did it? Also, MySpace seems to have more of a reputation for being for 13-17 year-olds and pedophiles, while facebook has more of an aura of an "Every-man's social network".

  7. Give Me Dispassionate Information Any Day by Quothz · · Score: 5, Insightful

    Friends, family, colleagues, and peers as my primary offline information sources? Only if I want gossip, urban legends, extemporaneous answers to avoid admissions of ignorance, and rambling anecdotes. If I need actual information offline, I use reference works. I don't want "passion" in my information; I'd rather have facts and data. Thanks just the same, Zuck, but please go back to your tea party and let the grownups deal with information systems.

    1. Re:Give Me Dispassionate Information Any Day by Quothz · · Score: 4, Insightful

      Google weakness is their scope. When it comes to information, they are the GM of the 60's. In house, vertical, total control.

      I don't understand this statement, I'm afraid. In what way is information gleaned from pages returned from Googling in-house, vertical, or totally controlled with respect to Google?

      Social networks should not be flat but holistic.

      Again, no clue here. Flat in what way? Holistic how? They should be looked at as a whole network rather than as individual people? I can dig that, but "flat" doesn't seem to be the contrary case. I'm also not certain what "good design of social networks" has to do with "getting information".

      Facebook banks on that a groups people that exchange information that they find _useful_.

      Alas, when information is passed primarily through the hands of the masses, what people seem to find useful is that pop-rocks and Coke are deadly, that newts mean water's good to drink, that accepting Jesus is the road to eternal life, and that B1gd1ck5432234 is sooooo drunk. Asking around on a social network is a terrific way to collect anecdotes, recommendations, and more mindless lolling than you can wince at, but is not a good basis for even the lightest and most trivial of research. No, give me a solid search engine paired with critical thinking any day.

  8. Apples and Oranges by Xistenz99 · · Score: 3, Insightful

    It doesn't make sense at all to compare these two sites because I don't think I have ever mistaken Google for facebook. Facebook will never be a place for looking up statistics unless those statistics consist of "Who is going to my party tonight", Facebook influence is small and limited

  9. This is CREEPY sounding. by ae1294 · · Score: 4, Insightful

    humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information

    I'm sorry but honestly I like cold logic.. This sounds like some sort of RIAA / Government control the flow of information justification and creeps me the hell out.

    I donno sort of like this...
    "why do you need to look at books Timmy? Why not just ask grandpa about it? What do you have to hide from your dear old grandpa timmy?" Why don't you trust that we know best.

    It just sounds creepy but maybe I just have less faith in my family's wisdom than most? Anyhow I really don't see a battle here... There is more than one way to skin a search request....

  10. The Wired heuristic by jfengel · · Score: 5, Insightful

    A good general heuristic: plans exposed on Wired never come to fruition. Wired is where you go when you want to gain exposure for a plan that can't get traction.

    So no, Facebook isn't going to challenge Google with any success. If they're lucky, they'll continue to be an interesting niche player, like blogs. More likely, they'll let their success go to their heads and they'll become MySpace, which people abandon in droves for the next flashy thing.

    In this case I also RTFA and I think their plan is dumb: I use google precisely to find out what I don't already know. But even without RTFA, the Wired heuristic tells me it's a bad idea. That heuristic has served me well.

  11. Trusting strangers vs. cicrle jerking by Opportunist · · Score: 2, Insightful

    That's basically what you get when you define "opinions from everyone vs. opinions from friends" negatively.

    On one hand, in google, the recommendations and answers you get are from strangers. They may be experts, they may be deluded and full of it, they may actively try to misinform you. You don't know. Now, Google holds the creed that the majority isn't out there to "get you" and to con you, so the numbers work in your favor. If, and only if, the majority actually has the right answer. If you asked some 500 years ago the majority about the revolution of sun and earth around each other, the answer you would have gotten had been a wrong one. When your source is the majority, new insight is rarely possible. The majority never thinks "outside of the box", it usually goes with what's tried and (perceived) true.

    The other extreme is relying only on your network of friends and other people who think like you (because else, they would probably not be on your friends list) for information. The danger here is that wrong information will become reinforced and more readily believed as truth because it will be confirmed by many. A says X, B agrees, C doesn't know, but he perceives A and B as experts in this field, so he takes over their theory as reality.

    Either has its advantages and drawbacks. The internet is no dinner where you get your answers and informations served. It's more a buffet where you have them offered, but you alone are responsible to get the right ones.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    1. Re:Trusting strangers vs. cicrle jerking by Omniscient+Lurker · · Score: 2, Insightful

      For your astronomical example, what are the chances you have friends smart/knowledgeable enough to tell you correct information. If I want a fact my friends are unreliable, if I want recomendations/opinions for various things my friends are better because they know me.

      Google is good because it bypasses my friends' limitations of knowledge, Facebook is redundant because the only things my friend's could tell me I could simply ask in person.

  12. Bad crowd by Faux_Pseudo · · Score: 3, Insightful

    One of the problems with the internet is that it gives people a chance to self select themselves into a tiny little corner of interstes that creates an echo chamber. I don't want recomendations from people I know to be prone to confermation bias. I want recomendations from a large body of evidance showing both pro's and con's. Nothing against Facebook, its just their users I have an issue with.

  13. It's the Economics! (Like the 60's) by StCredZero · · Score: 5, Insightful

    The big problem facing Facebook is difficulty of monetization. There are societal and cultural sensitivities around companies monetizing one's "circle of friends." This has been true since the early 90's with MCI's campaigns.

    Cold mathematics (Google's way) doesn't have this problem.

    I am reminded of a quote from the PBS documentary about the 60's. A woman was lamenting that so many of the movements had powerful societal traction, but no economic basis. So in the end, they faded away.

    1. Re:It's the Economics! (Like the 60's) by Miros · · Score: 2, Insightful

      of course, at the end of the day, by the numbers, google is an advertising sales company not a software company. that's probably a little unfair, but it's necessary to point out that there are many many projects at google that do not really earn significant income, and only a few that really sustain the vast majority of their cash flow. that is not to say that many of the other things they work on are not cool and useful; quite the opposite in fact. we should not discourage anyone from building something of incredible usefulness (which I think facebook has de facto just based on the amount of traffic it gets) just because we don't yet know where to attach the meter.

  14. It's too much work. by tjstork · · Score: 2, Insightful

    I think the moment you start writing reviews of your doctor friends, Facebook explodes into a giant flamewar.

    --
    This is my sig.
  15. facebook==AOL by saleenS281 · · Score: 5, Insightful

    Zuckerberg wants to create a walled internet where everything goes through facebook. We've seen it once before, back when it actually had a small chance of succeeding because a lot of the general public didn't know any better.

    Not happening, get over yourself. It didn't work the first time, it won't work this time.

  16. Google's data is much better by thetoadwarrior · · Score: 2, Insightful

    Facebook and everyone's "friends" do nothing but pass around a bunch of bullshit, half truths quizzes to determine who your sexual partner should be. Both models should exist but one is good for learning (Google) and the other is good for a laugh (Facebook).

  17. Facebook cannot replace the internet by Serious+Callers+Only · · Score: 5, Insightful

    Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline. In Zuckerberg's vision, users will query this 'social graph' to find a doctor, the best camera, or someone to hire - rather than tapping the cold mathematics of a Google search. It is a complete rethinking of how we navigate the online world, one that places Facebook right at the center. In other words, right where Google is now."

    Translation from Wired corporate shilling:

    Facebook CEO envisions a walled garden controlled by Facebook, where your identity, network of friends, colleagues, peers and family belongs to FaceBook, and where Facebook is the primary source of all information, just as they've always dreamed of being. In Zuckerberg's vision, users will query FaceBook to find anything, rather than using the far more useful and wide-ranging Google search, which might lead you to sites which are not hosted by Facebook. It is a complete rethinking of how we navigate the online world, one that places Facebook right at the center. In other words, right where the real internet is now.

    I've never liked sites like Facebook since they started off by trying to make everyone join their site before they can actually access content. Visit their front page, and all you see is an exhortation to give them your email address and some personal details - that tells you everything you need to know about their intentions and the utility of their site. Joining them means being data-mined by Facebook for every ounce of your worth as a consumer. Thankfully Facebook's vision of the future of the internet is about as relevant as Wired magazine is nowadays.

    1. Re:Facebook cannot replace the internet by Sporkinum · · Score: 2, Insightful

      Visit their front page, and all you see is an exhortation to give them your email address and some personal details - that tells you everything you need to know about their intentions and the utility of their site. Joining them means being data-mined by Facebook for every ounce of your worth as a consumer.

      Which is why I really don't know what is on facebook other than what I have heard through hearsay. Not worth the effort if I can't peek behind the kimono without baring myself.

      --
      "He's lost in a 'floyd hole"
  18. Zuckerbergs 'vision' by spire3661 · · Score: 2, Insightful

    IM sorry, but its really hard to respect anything this guy says. IMHO, he got really lucky with Facebook, and he simply doesnt have that much intellectual capital.

    --
    Good-bye
  19. There is no battle... by joocemann · · Score: 2, Insightful

    The internet is so big that Google and Facebook are swinging their swords, but are nowhere near each other and cannot really hurt each other. There is room for both 'ways', among the many many other ways the internet will be used as well. There is still a big IRC following and surprisingly a lot of people still on Usenet. I think its silly to act like the Google meme or the Facebook meme is in any way an 'end all' solution or method for use of the internet.

  20. Does nobody see a privacy issue? by moore.dustin · · Score: 3, Insightful

    I am certainly in the minority here, but I cannot be the only one who does not want there whole social network knowing so much about them. Call me old-fashioned I suppose... but I much rather be a mystery than a well-read novel. I just cant help but think about how many people in business will be bit in the ass by things posted online! You know HR depts. look at these things if they can. If they have a FB dev account in IT somewhere, then maybe the phone interview can get replaced by a FB profile browsing. ;)

  21. Re:antimatter in the mix by DJRumpy · · Score: 2, Insightful

    Facebook's way would be a disaster. I can find something on google in about 5 seconds flat. Facebook is just a design disaster. When it comes to relevant news and info from my family members, I'll keep that in mind when I'm looking for the latest deals from Microsoft by being the 1000th person to 'forward this e-mail', or the latest "You might be a redneck" chain letter. My family rates right above low grade moron when it comes to anything technical.

    Thanks but no thanks...

  22. Re:Don't forget Advertisers! by ScytheBlade1 · · Score: 2, Insightful

    Hulu actually already has this, in the browser. During an ad, if you mouse over the playing video, two icons will appear on the left hand side.

    A thumbs up, and a thumbs down.

    While they don't let you skip or tag, I think you get the idea. They could absolutely renovate and add more feedback options to end users, but this basic "I like it" vs. "I don't like it" has been around for quite a while.

  23. Re:The opinion of "the masses" isn't personal by Macrat · · Score: 2, Insightful

    I have somewhere north of 300 friends on Facebook.

    Do you actually KNOW any of them?

  24. Not gonna happen by billybob_jcv · · Score: 2, Insightful

    Wait - is this the same Facebook that locks out your account if you post too much? And that refuses to post the rules for how they determine you are "abusing" their system? Facebook is a prime example of the least common denominator becoming the market leader. A horrible user interface, pathetic functionality, zero personalization - and a jillion users. AOL 2.0

  25. Re:Where is the Wikipedia of social networking? by Trepidity · · Score: 3, Insightful

    I think he means just in terms of being organized by a mostly-benevolent non-profit organization, which collects some donations to run the servers and implement incremental software upgrades, and doesn't spend all its time trying to sell users' data to advertisers and otherwise "monetize" them.

    I think we're fairly lucky that Wikipedia got to its particular niche first; for Wikipedia's many faults, if some corporation had gotten to the idea of "crowdsourced encyclopedia" first, and owned the results, I think the web would be a much worse place. In social networking, a large company did get there first, and I think the web is a worse place for it.

  26. Re:antimatter in the mix by bkaul · · Score: 2, Insightful

    Microsoft's world domination by operating system monopoly is over, they are a dead man walking.

    Microsoft is seeing continued growth in earnings, even in a down market, is about to release their strongest client OS offering yet, and is showing notable gains in server and entertainment markets. How exactly is the company a "dead man walking," except in a Linux or Apple fanboy's dream world? I'm not one to idolize Microsoft, but declaring them dead on no basis whatsoever - in a thread about Facebook and Google, no less - is really a bit over the top.

    I suppose this is the year of Linux on the desktop, too? Wake me when you come back in contact with the real world. I won't be holding my breath ...