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How To Get Your Program Professionally Marketed?
one-man orchestra writes "I'm the sole programmer of a small, multi-platform, commercial audio program (a spectrogram editor). After over 6 months on the market, I realized that the program would never just sell itself, and that I need some real marketing done for it. Being a one-man orchestra is becoming increasingly difficult; I only can devote so much time to marketing, my skills in that department are lacking, and I'd much rather spend more time coding. Despite my lackluster part-time marketing effort, I still manage to make a modest living out of the sales. My logical assumption is that with someone competent taking care of that part, revenue could greatly scale up. But what's the right way to go about doing this? What type of people/company do I need to contact? What to expect? What to look out for?"
CPA marketers are the perfect answer for you. They do marketing online full time and know how to reach the target audience for you, and you also wont be paying for nothing but the sales.
They generally get ~25% of the sale price, and you wont need to try to get converting users from adsense or any other ad service where you just pay for clicks or banners and have no idea if they will actually buy your product. With CPA model other people will do that for you. This works great for both; you get to do what you know, aka the coding and dont need to spend your time on the marketing, and they get their pay depending on their performance. It also works good for minimizing fraud, since you will be only paying for real sales.
CPA companies usually also have a good support managers that teach you what to do and how to go about it. After all, they'll profit also depend on how many sales their affiliates can deliver to you.
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