How To Get Your Program Professionally Marketed?

Posted by ryuzaki0 on Friday July 3, 2009 @09:30AM from the doesn't-twitter-solve-all-problems-everywhere-now? dept.

one-man orchestra writes "I'm the sole programmer of a small, multi-platform, commercial audio program (a spectrogram editor). After over 6 months on the market, I realized that the program would never just sell itself, and that I need some real marketing done for it. Being a one-man orchestra is becoming increasingly difficult; I only can devote so much time to marketing, my skills in that department are lacking, and I'd much rather spend more time coding. Despite my lackluster part-time marketing effort, I still manage to make a modest living out of the sales. My logical assumption is that with someone competent taking care of that part, revenue could greatly scale up. But what's the right way to go about doing this? What type of people/company do I need to contact? What to expect? What to look out for?"

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Search Engine Marketing by thepainguy · 2009-07-03 09:36 · Score: 5, Insightful

Do you have a web site? Have you done any search engine marketing (SEM)? How does your product rank for the keyphrase "spectrogram editor" (assuming that really is the keyphrase)? You could do some basic, but effective SEM yourself and for very little money.

I just Googled the term and there are no relevant links, which means you could probably get a high ranking pretty easily and quickly if you put up some quality information like an FAQ.