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How To Get Your Program Professionally Marketed?
one-man orchestra writes "I'm the sole programmer of a small, multi-platform, commercial audio program (a spectrogram editor). After over 6 months on the market, I realized that the program would never just sell itself, and that I need some real marketing done for it. Being a one-man orchestra is becoming increasingly difficult; I only can devote so much time to marketing, my skills in that department are lacking, and I'd much rather spend more time coding. Despite my lackluster part-time marketing effort, I still manage to make a modest living out of the sales. My logical assumption is that with someone competent taking care of that part, revenue could greatly scale up. But what's the right way to go about doing this? What type of people/company do I need to contact? What to expect? What to look out for?"
I would print out my source code and immediately jump on a plane to Redmond Washington. When you get there, go to the Microsoft campus front door and ask for "Bill Gates"
When you meet with him, be courteous but firm and insist on an up-front payment of at least $100. That way he can tell that you are serious about things. Then show him the source code. He will probably want to photocopy it and that is OK since you already have his $100 and you are now officially "business partners" who trust each other. Typically, Bill says he will study the code and get back to you shortly.
I'm still waiting many years later...but at least I invested the $100 that he gave me and it's currently sitting at a cool $397
Signed
Robert Powell
ps: my program? Something called "Excel"... I hope Bill decides to buy it... I'm sitting by my phone waiting. waiting. waiting.
What's the name of the product? I'll take a look at some stuff (for free) and see if you're making any newbie mistakes.