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Amazon Wants Patent For Inserting Ads Into Books
theodp writes "Three Amazon inventors set out to correct what they felt was a real problem: that 'out-of-print or rare books ... typically do not include advertisements ... the content is fixed and, therefore, has not been adapted to modern marketing.' Their solution is spelled out in newly-disclosed Amazon patent applications for On-Demand Generating E-Book Content with Advertising and Incorporating Advertising in On-Demand Generated Content. From the patent apps, here's what the future of reading may look like: 'For instance, if a restaurant is described on page 12, [then the advertising page], either on page 11 or page 13, may include advertisements about restaurants, wine, food, etc., which are related to restaurants and dining.' So, what would a delightfully-tacky-yet-unrefined Hooters ad do for your Hemingway experience?"
About Terry Fox
Terry Fox was born in Winnipeg, Manitoba, and raised in Port Coquitlam, British Columbia, a community near Vancouver on Canada's west coast. An active teenager involved in many sports, Terry was only 18 years old when he was diagnosed with osteogenic sarcoma (bone cancer) and forced to have his right leg amputated 15 centimetres (six inches) above the knee in 1977.
While in hospital, Terry was so overcome by the suffering of other cancer patients, many of them young children, that he decided to run across Canada to raise money for cancer research.
He would call his journey the Marathon of Hope.
After 18 months and running over 5,000 kilometres (3,107 miles) to prepare, Terry started his run in St. John's, Newfoundland on April 12, 1980 with little fanfare. Although it was difficult to garner attention in the beginning, enthusiasm soon grew, and the money collected along his route began to mount. He ran 42 kilometres (26 miles) a day through Canada's Atlantic provinces, Quebec and Ontario.
It was a journey that Canadians never forgot.
However, on September 1st, after 143 days and 5,373 kilometres (3,339 miles), Terry was forced to stop running outside of Thunder Bay, Ontario because cancer had appeared in his lungs. An entire nation was stunned and saddened. Terry passed away on June 28, 1981 at age 22.
The heroic Canadian was gone, but his legacy was just beginning.
To date, more than $400 million has been raised worldwide for cancer research in Terry's name through the annual Terry Fox Run, held across Canada and around the world.