We Rent Movies, So Why Not Textbooks?

Hugh Pickens writes "Using Netflix as a business model, Osman Rashid and Aayush Phumbhra founded Chegg, shorthand for 'chicken and egg,' to gather books from sellers at the end of a semester and renting — or sometimes selling — them to other students at the start of a new one. Chegg began renting books in 2007, before it owned any, so when an order came in, its employees would surf the Web to find a cheap copy. They would buy the book using Rashid's American Express card and have it shipped to the student. Eventually, Chegg automated the system. 'People thought we were crazy,' Rashid said. Now, as Chegg prepares for its third academic year in the textbook rental business, the business is growing rapidly. Jim Safka, a former chief executive of Match.com and Ask.com who was recently recruited to run Chegg, said the company's revenue in 2008 was more than $10 million, and this year, Chegg surpassed that in January alone."

Comments

because they make new editions to thwart re-use

[YesIAmAScript]

College textbooks have limited re-use because the publishers make new editions strictly of the purpose of obsoleting them so people don't buy used books and are forced (or at least encouraged) to buy new ones instead.

Renting something that only can be used 2-3 times means you end up paying a LOT to rent it. If the company who rents it is to make a profit, they have to charge a significant fraction of the price of the item to rent it.

For example, in the article, $69 (including shipping) to rent a book that retails for $123. You can probably find it used for $85 and sell it again when you are done (for peanuts).

In France you get book loaned or rented

[aepervius]

OK France is 1/5 of the size of the US so maybe it cannot be compared, but I know only France as education system. In the primary/secondary we got the book loaned and had only to pay up a fine if we scribled it or worsened its state. From high school (lycee) and especially university there were old book sold from student to the previous. Some shop even speciliazed into doing that (Gibert Jeune for example in Paris is where I got my expensive QM books...). Only around 1 year out of 4 to 6 years we had to buy new one because change in the programs. But all in one it came relatively cheap. And in case you are asking, that was 25 years ago.

Re:Editions

[Anonymous Coward]

Also if they want to ask "We Rent Movies, So Why Not Textbooks?" then why not also have public libraries of movies, as its worked for hundreds of years for books. The libraries buy the books and our taxes pay for the libraries so they can buy movies (and music) the same way. After all books don't earn their living from libraries as books are still also sold to fans of the books, so its not as if libraries are the only source of income for books.

So that only leaves the film and music companies not wanting to allow access in libraries and make it so expensive as to be impractical in libraries.

Probably part of their reasoning is the film and music companies try to engineer most peoples consent and acceptance of their high prices and high wages for themselves. (Music especially doesn't cost so much more to produce that a book, other than the over inflated wages many people in that industry have grown accustomed to earning. Its no surprise to find in such an overly attention seeking Histrionic driven industry such as the music industry, that they have such an over inflated and dramatic opinion of its own self worth).

Re:Editions

[DynaSoar]

Editions.

To expand:

I have to teach out of one edition or another. Different editions can have different material, or can have it in different places. I have to test. When I have 4 classes with 200+ students, half of them online (as I have recently), I have to automate the process in order to give grades and feedback in a timely manner. To do that I have to test on one edition, rather than trying to develop tests for several. I spend a great deal of time developing additional instructional material just for the one edition and don;t have time to keep developing tests.

I tell my students that I don't care what edition they use, or indeed if they don't own a book at all. But they are responsible for covering the material in the chosen edition because that's what is tested in content and arrangement. A few take me up on it. Some manage to get an A (though not a perfect score) with a 'wrong' edition if they pay close attention to what's covered rather than just chapter numbers. Some gang up with others and compare books so they can copy the different material for each others' use. Most don't attempt this and go for the chosen edition. I'd make it easier on them all and teach from an older edition, but most sources don't redistribute older editions -- they often don't even buy them back. This one source might help in that respect, but it'll take many doing the same and doing it with older editions to make it possible for me to choose, teach and test from an older one.

Re:You mean racketeering

[JWSmythe]

    You shouldn't have posted AC, you were actually insightful.

    You did forget to mention when the instructor requires that you buy HIS book as required reading for the class, regardless of what ego-fluffing crap he had written. Most, but not all, instructors are teaching because they can't hack it in the real world of their chosen field. I've gotten this both from the instructors and from the idiots who are churned out of various universities who glow over their degree, but can't handle simple functions of their chosen profession. How can you spend years studying something and not have a clue of what you're doing?

    For IT work, I'd hire someone who spent 2 years exploring their chosen field at home or at a lower level job and can explain topics in detail, rather than a graduate of a 4 year institution with their warm fuzzy diploma and no clue of how to really do the work.

    Honestly, I've hired both, and found it to be more than abundantly true. 2 years of tech school, 4 years of university, or the guy who's installed every distro available just to see how they work?

    The self-trained explorer at home turned out to be the best. They'll be more willing to honestly tell me where their weaknesses are, so I can tutor them as problems happen, and they will learn. For example, one guy told me, "Well, I don't know sendmail that well." Fine. It was a webhosting gig, but I generally managed the mail servers. I'd send him notes on my changes, and he'd ask questions. It wasn't long before I'd get notes in saying "I made this change, for this reason" to a primary mail server, and the changes would be correct.

    The 2 year tech school grads came in with resumes listing all of our technologies, and telling me they knew their stuff. It was all regular industry stuff. We didn't reinvent the wheel, we simply used the existing technologies to their fullest. I asked about Cisco, and they both said "I successfully passed the Cisco class, I know how to work our equipment". Great. I needed an IP and password set on a new switch, and installed in a DC. I was going to make the rest of the changes before it was really used. It sat on the bench for a week until the first told me "I don't know how." {sigh}. I gave it to the second, who did the same thing. What? If you aren't guided through it by an instructor, you have no clue of how to operate it? It wasn't urgent, but it didn't need to sit idle on the bench for 2 weeks. I never liked leaving equipment in the office, when it could be in the DC ready to use in a pinch. They were trained to pass the tests, not how to practically operate anything. They wasted 2 years of their lives, the tuition money, and two months of my office space.

    I handed it off to a guy that said "Well, I never used it, but I'll try.". It took him about an hour, but he did it right and asked me questions on preconfiguring ports for me. Above and beyond. I like that. I didn't want the ports done, I had my own config to lay over it for that. I just needed to be able to access it from the office. :)

    Now, when I get to a position where I'm hiring again, my same rules will apply. Great if you have a degree, but you'd better have the practical application of the required technology before I'll consider you. So, a guy sitting at home for 2 years messing with it will always have preference over a guy who sat at a university for 4 years, unless the university guy can also show me that he's had a couple years of hands-on work with it.

Re:You mean racketeering

[Repossessed]

Both of the professor written textbooks I had in college were non profit for the professor (if not others), in one the prof set up a scholarship fund with the profits, and another the prof had waved his fee altogether (even making digital copies available for free) because he was sick of the practices described above. He actually had to circumvent the college rules in order to do that too. The 50% markup over B&N or Amazon is big money for the colleges, they didn't like him selling a 20 dollar book.

Not every professor would do it for free of course, but there would be more than enough.