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We Rent Movies, So Why Not Textbooks?

Hugh Pickens writes "Using Netflix as a business model, Osman Rashid and Aayush Phumbhra founded Chegg, shorthand for 'chicken and egg,' to gather books from sellers at the end of a semester and renting — or sometimes selling — them to other students at the start of a new one. Chegg began renting books in 2007, before it owned any, so when an order came in, its employees would surf the Web to find a cheap copy. They would buy the book using Rashid's American Express card and have it shipped to the student. Eventually, Chegg automated the system. 'People thought we were crazy,' Rashid said. Now, as Chegg prepares for its third academic year in the textbook rental business, the business is growing rapidly. Jim Safka, a former chief executive of Match.com and Ask.com who was recently recruited to run Chegg, said the company's revenue in 2008 was more than $10 million, and this year, Chegg surpassed that in January alone."

8 of 398 comments (clear)

  1. Editions by Anonymous Coward · · Score: 5, Insightful

    Editions.

    1. Re:Editions by DynaSoar · · Score: 5, Interesting

      Editions.

      To expand:

      I have to teach out of one edition or another. Different editions can have different material, or can have it in different places. I have to test. When I have 4 classes with 200+ students, half of them online (as I have recently), I have to automate the process in order to give grades and feedback in a timely manner. To do that I have to test on one edition, rather than trying to develop tests for several. I spend a great deal of time developing additional instructional material just for the one edition and don;t have time to keep developing tests.

      I tell my students that I don't care what edition they use, or indeed if they don't own a book at all. But they are responsible for covering the material in the chosen edition because that's what is tested in content and arrangement. A few take me up on it. Some manage to get an A (though not a perfect score) with a 'wrong' edition if they pay close attention to what's covered rather than just chapter numbers. Some gang up with others and compare books so they can copy the different material for each others' use. Most don't attempt this and go for the chosen edition. I'd make it easier on them all and teach from an older edition, but most sources don't redistribute older editions -- they often don't even buy them back. This one source might help in that respect, but it'll take many doing the same and doing it with older editions to make it possible for me to choose, teach and test from an older one.

      --
      "I may be synthetic, but I'm not stupid." -- Bishop 341-B
    2. Re:Editions by DynaSoar · · Score: 5, Informative

      Why can't you support editions that you have prepared for in the past? Because it takes more effort?

      Good question. There's more than one reason.

      Working from an edition that doesn't have some of the material leaves those students out of discussion. The best intentioned of them comes unprepared. Our time and their money mean too much for me to waste it with me reading the missing parts to them. If I did do it for those with some parts missing, why not for all?

      For online students, I have so far only been allowed to provide one test bank to be incorporated into any class. It can put together as many different versions of the test that it wants to from that bank, but only from that bank. The test bank comes with a given edition of the book. I can add questions as much as I like, but they'll only go into that one test bank, and I can tell it to pull them up at random, but not according to who has what book. This is, of course, an artifact of using publisher's materials and geared towards keeping them all using the most recent. Note too that the distance learning stuff is done via software designed for that, like Blackboard, and is administered by a distance learning component of the university IT. Neither of us can alter the software. Were I even allowed to design, write and administer my own software for distance learning that would be another half to full time job piled on top of what's covered next.

      For a more direct answer, yes. It takes more effort, and therefore time. Typically I'm expected to do a full time job of teaching plus incidentals (committees, counseling, etc.), in addition part to full time work in research and related professional incidentals (presentations, manuscript reviewing, etc.). That's 1.5 to 2 jobs worth of stuff. The former gets arranged in time according to the whims of the university scheduling system, committee chairs' ability to schedule as conveniently as possibly (hopefully for others rather than themselves) and so forth. The latter has to get fit in around the former, despite the fact that it is difficult if not impossible to carve some of those things up to fit (ie. if I'm running a subject in an experiment and they run over time, do I trash the data for that run, or do I make my students wait?). And I have to do these two jobs without burning out and so making myself less able to do either of them as well as I should. Luckily I love the work and my field so much that I don't miss not having much life outside. I am, after all, a professional -- that is, this is what I profess to be, rather than just something I do. As such I try to work with my students as much as possible. That's why I let them choose what version to use. But they have to work with me too. There's two factors, flexibility for them, ease of administration for me, to consider. I ask they meet me half way, and I try to help them do so.

      I have done one rather outlandish thing in trying to make things fair to all and leaving room for other editions and such, while requiring enough to satisfy the regulations. I give both on site and distance classes the same test, comprised of the entire test bank, typically 150-300 multiple choice questions. In the name of wanting to find out what it is they've learned, rather than what they haven't, they are allowed to answer whatever questions they wish. They can answer up to 50 questions and get 2 points for each right answer. If they answer wrong they lose half a point, making it against their interest to guess; they'd do better answering fewer. The ones they don't answer don't count. It works well for them. Not so much for me. Both dot readers and automated testing software such as comes with Blackboard don't allow for a difference between 'no answer given' and 'wrong', so I have to grade them all by hand on paper using a printed test key. This typically takes an entire weekend (12 to 24 hours work), four times a semester. I think that's plenty fair for my part of meeting them halfway, and is more than sufficient response to the question of "too much effort".

      --
      "I may be synthetic, but I'm not stupid." -- Bishop 341-B
  2. Re:Already been done, and for free by Banzai042 · · Score: 5, Insightful

    Not all schools are as liberal with their policies as your school. Where I was students weren't allowed to remove library copies of the textbook from the building.

  3. Re:Arguably, we already do. by causality · · Score: 5, Insightful

    We will look back to the beginning of the 21st Century and laugh at this Information Prohibition.

    You mean just like we look now at drug/substance prohibition? The way we learned our lesson that it's never going to work no matter how hard we try because the very idea represents a total failure to comprehend the situation? The way it's a hypocritical position which has done a great deal of harm in the name of justice? I'm glad nothing like that goes on today... Oh.

    --
    It is a miracle that curiosity survives formal education. - Einstein
  4. Re:You mean racketeering by Anonymous Coward · · Score: 5, Insightful

    The whole textbook market is a scam to rip off students. The vendors keep churning the book versions simply just to keep saturation low (why do we need 17 editions of an algebra book?).

    At one point, I had purchased a marketing book only to find that a new version had come out right at the beginning of the semester. The prof apologized for the problem and handed out an addendum for the students with the early edition. The only changes were to the end-of-chapter quiz questions. And most of those questions remained the same - just with the question numbering changed slightly.

    They weren't even trying to be creative with the fact that they were screwing the students. Everyone knew this to be the case and accepted it. I think that I was the only person who was upset by this obvious racket.

    Is this what we should expect for everything from now on? If schools really cared about anything but profits, then we'd have a mandatory open-source textbook market where academia would be free to create and modify textbooks. These textbooks would cost nothing. Certainly, there would still be a need for private market textbooks (on arcane and/or rapidly changing subjects) but I can see a substantial portion of textbook requirements displaced by an open system.

  5. Re:You mean racketeering by JWSmythe · · Score: 5, Interesting

        You shouldn't have posted AC, you were actually insightful.

        You did forget to mention when the instructor requires that you buy HIS book as required reading for the class, regardless of what ego-fluffing crap he had written. Most, but not all, instructors are teaching because they can't hack it in the real world of their chosen field. I've gotten this both from the instructors and from the idiots who are churned out of various universities who glow over their degree, but can't handle simple functions of their chosen profession. How can you spend years studying something and not have a clue of what you're doing?

        For IT work, I'd hire someone who spent 2 years exploring their chosen field at home or at a lower level job and can explain topics in detail, rather than a graduate of a 4 year institution with their warm fuzzy diploma and no clue of how to really do the work.

        Honestly, I've hired both, and found it to be more than abundantly true. 2 years of tech school, 4 years of university, or the guy who's installed every distro available just to see how they work?

        The self-trained explorer at home turned out to be the best. They'll be more willing to honestly tell me where their weaknesses are, so I can tutor them as problems happen, and they will learn. For example, one guy told me, "Well, I don't know sendmail that well." Fine. It was a webhosting gig, but I generally managed the mail servers. I'd send him notes on my changes, and he'd ask questions. It wasn't long before I'd get notes in saying "I made this change, for this reason" to a primary mail server, and the changes would be correct.

        The 2 year tech school grads came in with resumes listing all of our technologies, and telling me they knew their stuff. It was all regular industry stuff. We didn't reinvent the wheel, we simply used the existing technologies to their fullest. I asked about Cisco, and they both said "I successfully passed the Cisco class, I know how to work our equipment". Great. I needed an IP and password set on a new switch, and installed in a DC. I was going to make the rest of the changes before it was really used. It sat on the bench for a week until the first told me "I don't know how." {sigh}. I gave it to the second, who did the same thing. What? If you aren't guided through it by an instructor, you have no clue of how to operate it? It wasn't urgent, but it didn't need to sit idle on the bench for 2 weeks. I never liked leaving equipment in the office, when it could be in the DC ready to use in a pinch. They were trained to pass the tests, not how to practically operate anything. They wasted 2 years of their lives, the tuition money, and two months of my office space.

        I handed it off to a guy that said "Well, I never used it, but I'll try.". It took him about an hour, but he did it right and asked me questions on preconfiguring ports for me. Above and beyond. I like that. I didn't want the ports done, I had my own config to lay over it for that. I just needed to be able to access it from the office. :)

        Now, when I get to a position where I'm hiring again, my same rules will apply. Great if you have a degree, but you'd better have the practical application of the required technology before I'll consider you. So, a guy sitting at home for 2 years messing with it will always have preference over a guy who sat at a university for 4 years, unless the university guy can also show me that he's had a couple years of hands-on work with it.

    --
    Serious? Seriousness is well above my pay grade.
  6. Re:You mean racketeering by bcrowell · · Score: 5, Informative

    If schools really cared about anything but profits, then we'd have a mandatory open-source textbook market where academia would be free to create and modify textbooks. These textbooks would cost nothing. Certainly, there would still be a need for private market textbooks (on arcane and/or rapidly changing subjects) but I can see a substantial portion of textbook requirements displaced by an open system.

    The "mandatory" part doesn't make a lot of sense. You can't force authors to write books for free. And although a lot of free textbooks do exist already (see my sig), you can't guarantee that for a particular subject, the best book will always be a free book rather than a non-free.

    But other than that, what you're suggesting seems similar to something California is doing now. Motivated by the California state budget crisis, Governor Schwarzenegger has announced a Free Digital Textbook Initiative, which has gathered a list of free, online high school math and science textbooks that are aligned with state content standards. The intention is to have the books used in classrooms in fall 2009. This article has some useful background, but it mistakenly suggests that the arduous state adoption process will be an obstacle to the FDTI; statewide adoption only applies to K-8, but FDTI is doing high-school books. There was a previous, unsuccessful effort called COSTP, which tried to produce a history textbook using Wikibooks. Here is a BBC article about the present effort, and here is a newspaper opinion piece by the Governor. This is a transcript of a speech by the Governor, with some interesting Q&A at the end. Twenty books were submitted (press release, links). The four books from traditional publisher Pearson are consumable workbooks, not actual textbooks.