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Why Amazon's Kindle Should Use Open Standards
Tim O'Reilly wrote in Forbes a while back that he thinks the Kindle only has another two or three years of life left, unless Amazon wises up and embraces open standards. He came to this conclusion, in part, because of his experience deciding how to publish documents on the web back in the mid-1990s.
"You see, I'd recently been approached by the folks at the Microsoft Network. They'd identified O'Reilly as an interesting specialty publisher, just the kind of target that they hoped would embrace the Microsoft Network (or MSN, as it came to be called). The offer was simple: Pay Microsoft a $50,000 fee plus a share of any revenue, and in return it would provide this great platform for publishing, with proprietary publishing tools and file formats that would restrict our content to users of the Microsoft platform. The only problem was we'd already embraced the alternative: We had downloaded free Web server software and published documents using an open standards format. That meant anyone could read them using a free browser. While MSN had better tools and interfaces than the primitive World Wide Web, it was clear to us that the Web's low barriers to entry would help it to evolve more quickly, would bring in more competition and innovation, and would eventually win the day."
No way on Earth I would work hard writing or creating something to have it passed around the Internet for free. I create for my own profit, not your entertainment. Once the Internet community stops (I know it isn't everyone but it is enough to be a major problem) stealing content created by artists for profit, we will finally be able to embrace the open standards we all truly want. Until then DRM will live one in some for or other.
Those who can do... Those who can't get a certification from Cisco or Microsoft.
But instead... I got a Sony PRS-700. And I love it. Sure the screen could be bigger, but it supports PDF natively and a lot of the tech books I get (probably not going to be the case with most other books - yet) are in epub format, which is at least an open format. I know the Kindle DX supports native PDF, but I actually like the epub format now as it seems to render better on my PRS-700. The PRS-700 also has touch screen and a SD slot; so I can just download the epub's, copy them over to the sd, and then they show up on my 'bookshelf' on the reader. Exactly the amount of control I wanted.
I can see what Amazon is doing here - they're trying to mimic the success of the iTunes music store. I suspect this will work for a while, but at some point, others will come along and force Amazon to open up. Once they do, I might buy a bigger Kindle.
All in all, I think ebooks have finally arrived and I'm ditching all my paper text manuals and never buying another one again..
Boy, Kindle is sure getting a lot of coverage on Slashdot lately. You're left to think that somehow the world matters because of it - which it doesn't.
Google getting into book selling is a much bigger deal. Fictionwise's current meltdown where they apparently can't even report and pay royalties on time or properly is a big deal given their size in the eBook market and number of publishers involved. The fact that you don't even need a Kindle reader to buy and read Kindle books seems seldom mentioned. (A free Kindle reader app is available for iPhone/iPod Touch and there are millions more of those out there than Kindle hardware.)
Now another pundit tells us that Kindle must change, or die, in 3 years. Kindle is excellent for its intended uses. It's purpose built to provide eBook reading in a thin format with a very readable screen in bright light, weeks' long battery life, limited browsing, multiple formats, bookmarking, annotation, and sharing the book across multiple devices, and no-worries wireless connection. Also, lots of books available for it from the biggest bookseller on the planet. It's hard to see who is going to beat out that combination easily in the near future. I'd just as quickly predict the iPod demise as the end of Kindle.
Where do I see Kindle in 3 years? Cheaper, if production catches up to sales. Better browsing and better integration of its features into other formats (e.g. annotations on PDFs). Content (e.g. Newspapers) delivered to it by subscription replacing dead tree physical delivery. Or possibly limited to a hardware niche market while their reader software is running on every significant portable device with a screen large enough to read on.
One way or another "Kindle" survives as a brand as long as Amazon doesn't abandon it themselves and keeps developing the product.
My personal opinion? That the people predicting Kindle's demise are the ones who hate it in the first place and are trying to talk it away.
"It's the height of ridiculousness to say for those 9 lines you get hundreds of millions."
One of my parents neighbors walks to the library and reads the paper. I think he even enjoys the exercise.
Nerd rage is the funniest rage.
Quoth the OP: "Yeah, but those people are stupid. They would pay an easy $10 in gasoline, public transportation and possibly a library membership to go to the library and read the Anne Rice book, when could have just gone to Amazon.com and bought the thing and had it delivered to your doorstep."
Or just walk there from work, which takes all of 3 minutes each way, and get a stack of books on subjects with many currently out-of-print and unavailable in the commercial market. Plus I get the book immediately and don't have to wait for Amazon to deliver it - or the postal service to decide to keep it at their depot while I have to go and collect it. I can even check online if it's available which is cool and saves wasted journeys.
If I really want a book to keep, I'll pay for it. No problems there. But quite often, I just want to use one for reference for a few things so the library is a God-send to me. I must have taken out over 20 books in the last month or so which would have cost hundreds of dollars as many of these were heavy-weight text books, and yes some were out of print and over-priced (ie, collectable) on the second-hand market. Total cost to me of all this lending: zero outside of a few pennies in taxes and the knowledge that culture is being preserved for anyone to access.
So what's stupid about me doing this? More books, better choice, lower cost? I fail to see what I'm doing that's so dumb. Please enlighten me.
. By publishing online, he says, "you give the reader the possibility of reading books and choosing whether to buy it or not."
That's good for Coehlo, but the issue here is that the work is his. Like it or not, the US and the rest of the world has adopted the French model of copyright and in that model the artist reigns absolutely supreme first. If Coehlo wants to give his work away to promote himself, that's fine. But, that is his choice to make and not something that should be imposed on him - unless you want to change the law.
This is my sig.
First of all, open source and open standards are two totally separate things.
Second, I'm fairly certain that the biggest cost in those things is the screen, followed by the hardware, followed by the name recognition mark up(Sony, Amazon), the percentage of the cost that the OS creates on a device whose entire purpose is to store, index, and display documents in a limited subset of formats is just not even worth mentioning. Half of slashdot could knock that kind of system up in a couple of months on their own.
E-book readers are expensive because the OLED screens which are so necessary for them to be even remotely comfortable to read are really new technology and still really expensive and because the hardware is specialized largely to the purpose. Eventually we'll get economies of scale and that will drop the price quite dramatically, but OS licensing fees aren't even in it, Linux doesn't have code to run an ebook reader, and everything that isn't about running an ebook reader isn't necessary, so there's not much gain.
- "open standards" pretty much guarantee that you can port software, and interface hardware, to newer stuff. And that somebody will do it. I have 15+ year old ISA cards that still work in recent PCs. I'm 100% sure that my .txt, .jpg, .rtf, .html, ... files will be readable by my grandchildren, if they care. They might be able to hack my old parallel printer to actually print stuff on paper, and laugh at the idea.
- "Popular" used to guarantee pretty much the same thing - I can still read my CP/M Wordstar Docs ! Except now with DRM and DMCA, it's harder, and it's a crime. I'm fairly sure you won't have a kindle reader + Windows 2035 / Ubuntu 40.10 synch software + amazon authentification server to access your Kindle books 25 years from now, and that Amazon won't be around, or willing, to help. And forget about the children ^^
The Cloud - because you don't care if your apps and data are up in the air.