Traditional News Media Lead Blogs By 2.5 Hours
Peace Corps Online writes "The NY Times reports that researchers at Cornell studying the news cycle by looking for repeated phrases and tracking some 90 million articles and blog posts which appeared from August through October 2008 on 1.6 million mainstream media sites and blogs, have discovered that for the most part, traditional news outlets lead and the blogs follow, typically by 2.5 hours. The researchers studied frequently repeated short phrases, the equivalent of 'genetic signatures' for ideas. The biggest text-snippet surge found in the study — 'lipstick on a pig' originated in Barack Obama's colorful put-down of the claim by Senator John McCain and Gov. Sarah Palin that they were the genuine voices for change in the campaign. The researchers' paper, 'Meme-tracking and the Dynamics of the News Cycle,' (PDF) shows that although most news flowed from the traditional media to the blogs, 3.5 percent of story lines originated in the blogs and later made their way to traditional media."
did it appear on the NYT site 2.5 hours after the paper came out?
Which brings up the point again...traditional media outlets will need to figure out how to monetize and stay in business, or all those blogs will no longer have a source for their stories. Then we'll have nothing left but crowdsourced news. Which is OK in a riot or a protest, but otherwise does not come with the depth of research from a good, non-lazy journalist that does his or her homework, uses multiple sources to back up facts, etc. etc.
So what's the future look like? A merging of the blogosphere and traditional media to something new?
It would be more interesting to study the fastest of the blog posts, say 5%, and see whether they beat the media.
Fortunately, the researchers agree with you and did just that. And it turns out that some blogs do usually break stories before the MSM. I wonder why the NYTimes didn't lead with that finding...