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Typography On the Web Gets Different

Posted by CmdrTaco on from the but-i-miss-comic-sans dept.

bstender writes "Most major browsers — including the latest versions of Internet Explorer, Firefox, Safari, Chrome, and Opera — recognize a CSS rule known as @font-face. What that means, in brief, is that Web developers can now easily embed downloadable fonts in their pages. To see an example, load up Firefox 3.5 or Safari 4 and learn more. You'll see three new typefaces — Liza, Auto, and Dolly — used in the body text and headlines." No doubt the licensing issues are just as complex as the font nerd potential.

1 of 378 comments (clear)

  1. quality is quality, however... by Ralph+Spoilsport · · Score: 5, Interesting
    a high quality typeface is hard to make.

    I should know - I used to do it for a living. However, they are easily stolen, and fonts that once cost serious bucks are now (essentially) free. Which is why I don't do it for a living anymore. But I'm not discussing that - what I am pointing at is if you can embed fonts in a page, it is a trivial exercise to open a font, "clean" the points (creating a new drawing of the font), and then export the thing with a new name. So, you could take Arial, fry it up, and come out with Ariel. Now someone might notice something fishy about Ariel, noting it similarity to Arial. In the USA, the DESIGN of a font is something you cannot copyright. Only the software that is the font file itself. This is what torpedoed the type industry back in the mid 1990s, in Adobe vs SSI (?) case in Florida.

    Sure, SSI got sued by Adobe for this, but that was pre-www - back in the day of centralised font distribution systems on floppies or CDs. MS or Adobe would have to chase down thousands of people with take-down notices. The FROEI (financial return on energy invested) would be microscopic and an endless battle due to variations in international laws.

    Another strategy would be DRM. This would work on new DRM fonts, but there are literally tens of thousands of older fonts (from ancient PostScript to TrueType to newer OpenType) that are not DRM'd and they would be all over the place, effectively smothering any DRM font system.

    Flash was developed initially as an animation system, but quickly it became obvious that it opened up font use, even if the test is not animated. Flash has its own and deeply obvious problems, and I look forward to its death. That said, at the time it served a useful purpose. With AJAX and now font-face, I don't see much future for Flash at all, outside of its original use as an animation engine.

    I'm of mixed feelings on this - as I noted, a good font is hard to make. However, the basic digital fonts were developed way back in the 1980s and early 1990s and have only been updated for new technology (unicode, opentype, etc.) and one would think that there is little point to grinding more and more out of them, except in terms of petty greed. If Adobe had their way, we never would have seen TrueType and you would have to pay $100 for every typeface and each would have to be installed on only your machine. Of course, it would look very good. If MS had their way, everything would be TrueType and you could only use the fonts that come installed with the OS, and any extra would be excluded at the OS level... and they would all suck. So, the piracy of the 1990s (fueled by the ancient Titan and venerable program, Fontographer) led to an explosion of fonts. Most of them craptastic, but a true example of digital creativity. Some/Many were obvious rip-offs, but their hinting was often crap - delta hints were almost always missing, their letterspacing worse, and the kerning either atrocious or non-existent.

    Tools, including Fontographer (resurrected by FontLab, bless their hearts) have improved since 1993, and so have "amateur" fonts. However, the market for fonts is still very poor as the saturation level increases daily.

    Net result? If MS adopts @font-face for IE, game over (in a good way), and we will see a flowering of online type design. If MS drags its heels on this, @font-face could die on the vine, and we'll be stuck with Arial, for a VERY long time.

    So, here's hoping @font-face spreads like crazy, and we can finally get some decent looking pages going...

    RS

    --
    Shoes for Industry. Shoes for the Dead.