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US Videogame Sales Have Biggest Drop In 9 Years
alphadogg writes "The recession appears to have finally caught up with the video game market. Sales of video game hardware and software were down by around one-third in June compared to the same month last year. After initially showing positive growth as the US slid into recession, the latest figures mark the fourth month of declines and the largest year-on-year decline in almost 9 years. 'The first half of the year has been tough largely due to comparisons against a stellar first half performance last year, but still, this level of decline is certainly going to cause some pain and reflection in the industry,' said Anita Frazier, a games analyst with NPD Group. She added, 'The size of the decline could also point to consumers deferring limited discretionary spending until a big event (must-have new title, hardware price cut) compels them to spend.' The entire video game market in the US was worth $1.2 billion in June, down 31 percent from the same period last year, according to NPD Group."
June was a dry month for video gaming. Not many good games were released (except for Infamous).
Money's tight. And honestly, I'm sick of seeing games priced at $59.99. I can wait until they hit ~$30 and buy them then. I'm long past the time when I HAD to have a game as soon as it releases.
So yeah. Lower the price of the games at initial launch, you'll make more sales....IMNHAAO (in my not humble at all opinion)
Sent from your iPad.
I don't believe NPD keeps track of used game sales, and a lot of gamers will be turning to Gamestop, Ebay, and Amazon to pick up used games there instead of buying them new. I've personally been buying more used and even selling a bit of my collection as there seems to be a lot of buyers out there (and of course, more sellers).
Games are too expensive to keep buying new. I let the suckers do that for me.
Reviewing just the first hour of video games.
I realize that the issues are probably mostly economic (lack of capital both to produce and buy games), but here's my spiel: I just don't see the point. First of all, the games shouldn't be that expensive to produce. At >$50 a pop, if I find that I don't like it, it's just a waste of money. Maybe if prices came down, I'd experiment more. But now, I'm more than happy to buy games that are a few years old to save $20 when I know that I'm only going to play it for a month or so.
Second of all, what good games have come out recently? I realize that it's a hugely subjective topic (I recall a topic on Slashdot a few weeks ago on graphics and video games), but honestly, all I want in a game is good gameplay and a nice multiplayer environment. And all my friends play nothing but Melee, I don't see why I'd bother playing anything else. That's how it usually ends up anyways; no matter how many games I have, Ijust end up playing one over and over again while the others gather dust. So why bother buying?
And to add to the cost, so many consoles (especially the Wii) require buying extra peripherals, which will also end up going to the wayside. It's just not worth it anymore.
I have left slashdot and am now on Soylent News. FUCK YOU DICE.
How long before they raise prices to $70-80 and up? I mean, it's obviously the best, no, the only way to make more money. Oh yes. The only way indeed.
I'd rather you rationally disagree than irrationally agree.
Most of the games that are coming out, suck.
Plain and simple. The problem with developers is that they are confusing great technology with great games. They can go hand in hand, but largely speaking -- games need story, innovation, depth. I played Defcon a few years back and was amazed at what innovation was put into such a small game.
Too bad the only thing developers do is give us some form of a shooter lately, and change the graphics and call it amazing. Bioshock had a good story, but that was like 2 years ago already.
The price is always right if someone else is paying.
Diablo 2 ... Baldur's Gate 2 ... Diablo 3 ... the new Monkey Island
Ahh back to the golden age of gaming where every game wasn't a sequel or a remake of an older game.
Movie and music piracy CAUSED the recession! Video game piracy is now contributing, and soon the entire economy will collapse and we'll all be reduced to cannibalism to survive and it's all YOUR fault, you filthy pirate! This is precisely why Congress needs to pass strong anti-piracy legislation, to include death as a punishment for severe cases and the chopping off of thumbs for less severe (5 or fewer minutes of copyrighted material stolen) cases.
Sure, you might not consider piracy to be that big of a deal, but you'll change your tune when you're sitting around the burnt out husk of your home surrounded by a post-apocalyptic hellscape, stomach rumbling like crazy because you finished off the last of Aunt Sally 3 days ago and the rest of the family was eaten by a roving band of zombie werewolves. Maybe then you'll recognize the error of your ways...but I doubt it.
Offtopic, but "cue" and "queue" are, in fact, homophones.
They should make a game of your post.
Sure, you might not consider piracy to be that big of a deal, but you'll change your tune when you're sitting around the burnt out husk of your home surrounded by a post-apocalyptic hellscape, stomach rumbling like crazy because you finished off the last of Aunt Sally 3 days ago and the rest of the family was eaten by a roving band of zombie werewolves
You know that the average geek would find that scenario quite cool, if you tried to convince people to stay away from copying, I think this isn't how you should describe it. Maybe say something like "And if you continue copying, you'll soon live with a wife and kids in a suburb and have no time for computers anymore".
That should scare the pants off them!
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
The phrase is a reminder that two events may not be linked, not proof positive that they're not. You don't measure below-average rainfall during a drought, and then say "Let's keep in mind, other factors could be at play than a drought!" A drought IS an extended period of reduced rainfall, by definition. Similarly, there is no question that low sales are linked to a recession, because they define a recession.
https://www.eff.org/https-everywhere
I've never gotten why people like that comparison metric. I mean I understand wanting to compare to how you did last year but at least to a 6 month rolling average. Games do not come out on rigid schedules, it isn't like "On the 4th day of June each year a massively popular game WILL be released." No, they come out when they are done, particularly in the case of better games. So you have to look at the sales over a period of time, like 6-12 months. If less games are sold for the whole year of 2009 than 2008 then yes, clearly there is a problem for the game industry. However if one month is down, so what? Maybe it just means that something people really want slid a month.
I know as a gamer I don't go around saying "Ok, it is time to buy my May game," I buy games when one I want comes out and I've got time to play it. That could mean I buy 3 games in a month, or that I buy no games for 3 months. It all depends on what is coming out when, and how my time is looking. Currently, I'm having to hold off on purchasing more games because I have too many, I've got a backlog. I bought games that I haven't yet got around to playing. Did that with Fallout 3. Picked it up not long after release since I love Fallout and it was on special. However, other than playing the intro, I haven't got around to it. Not because I wasn't enjoying it, just because I've been playing other things. However I want to play it, and I will, it is just an issue of time.
Didn't treat us PC gamers like Dog Shit we would be buying more games. I can say that while I once looked forward to buying the "big gun" games (Far Cry, Bioshock FEAR,etc) at release I know refuse to buy any game that isn't in the bargain bin.
Why? Well besides the fact that they started charging $60+ a pop which is just insane in a dead economy, the biggest reason is this: I am using a 64bit OS, namely XP X64. Despite all the horror stories about incompatibility I have found even my old Win9X era software runs quite well in 64bit. Of course with 4Gb of DDR2 going for around $40 and graphics cards with 1Gb of RAM going for $50 32bit simply didn't cut it for me anymore. So what is the problem you say? Well, while the games all run beautifully, with nary a glitch or hiccup, the &^%$^&%$&^%$ DRM doesn't work in 64bit!!!! See how in the video above how the poor guy sticks the retail disc in the drive only to get "Please insert disc in drive"? That is pretty much every stinking game for me. Meanwhile the pirates get the games prerelease with no DRM and no bullshit. And they wonder why sales are down? Maybe if you would quit kicking me in the balls I might buy more of your damned product!!!!
So now thanks to their wonderful DRM I simply don't buy release games any longer. I have found so many companies are putting out alpha quality code that even if you can find a crack at release often there will be a patch released quickly that you simply have to have to actually use the game, and who knows how long it will be until the patch is cracked? So instead I wait until the game hits the $30 and below shelves, with $20 and below being the magic number for impulse buys. I have found by that time they have released pretty much all the patches they are gonna so I can just Alcohol the game onto DVD along with the patches and crack required to actually play the product I PAID FOR so that when I feel like going back and playing again I have all the required files in one place.
Maybe we will get lucky and this recession will teach game companies to stop acting like giant douches with crap like Spore style limited installs, DRM that is nastier than any trojan (and if you have ever had to clean a PC that is infected with Starforce+Safedisc+SecuROM you know how nasty they can be) and in general treating their paying customers like dog shit who should be grateful for any alpha quality code they deem worthy of dumping on us. Sadly instead they will just scream "Piracy!" and treat us paying customers even more like shit, probably screw the console gamers with nasty DRM tricks that kill Gamestop, and generally spit in the faces of those that actually try to support them by buying their products. Meanwhile the pirates will laugh their ass off with their release day PC games and modded consoles and think those of us that pay are total idiots. And with the way game companies treat us they kinda have a point.
ACs don't waste your time replying, your posts are never seen by me.
All of the gamers I know play games as much as ever, and while the economy has affected many of us, gaming for the most part isn't a very expensive hobby, so very few of us are spending less for that reason. What we ARE doing is spending it in different places.
The numbers can be explained by:
1. The huge popularity of MMOs. Most people are active in an MMO put around half of their gaming time into it, at ~15 bucks/month. That means for the other half, you're more choosy as to what you're willing to buy - and it does also mean you're spending less over all. Very few $50 games are played for more than 1-2 months, but MMOs are usually good for several... a few years in some cases.
2. Webgames and Flash games becoming popular. These ARE profitable games, but there's no buying involved, as they're usually ad-supported instead. Time spent on these games is time when SALES are down, but PROFITS are not.
3. The fact that "US" is in the title. I've been seeing a lot of innovation from KOREAN MMO developers, but basically none from US ones - everything over here is yet another WoW clone, which means I've spent a grand total of 0 on US online gaming this year, and a good amount on Korean. Regular games are slightly better off, but even there, Japan seems to be making most of the games people are actually playing.
4. The fact that It's no secret that EA destroyed most of the US gaming industry, and it never really fully recovered. People were buying mediocre crap when there wasn't anything else to buy, but as translations get better and better, we're simply taking our money elsewhere. (See also: US car industry)
5. Indie gaming has become a significant part of the market... and likely not a part that's being polled for this article's numbers. Again, when the overwhelming majority of the big gaming companies suck, we don't stop gaming, we just take our business elsewhere.
The industry is doing fine, it's just a few crappy US companies that happen to be 1)Huge and 2)Failing. No one will miss them if they finally collapse, and once they do, new companies will replace them - ones that actually produce games we want to play. In the meantime, the rest of the world is supplying us just fine - as well as the US through indie and other side channels.