Slashdot Mirror
How To Vet Clever Ideas Without Giving Them Away?
Rival writes "As an inquisitive and creative geek, I am constantly coming up with 'clever' ideas. Most often I discover fundamental or practical flaws lurking in the details, which I'm fine with. As Edison said, 'I haven't failed; I've found 10,000 ways that don't work.' Other times, I discover that someone else has beaten me to the idea. I'm fine with that, too. At least I know that I've come up with a great idea, even if I'm not the first. There are times, however, when I can find no flaws with an idea and nobody else seems to have thought of it. I'm not conceited enough to think my idea is genius; I just assume that I'm not knowledgeable enough to see what I'm missing. In these times, I often want to ask a subject matter expert for their thoughts. On the admittedly long chance that an idea is genius, however, what is the best way to ask for another's insights while mitigating the risk of them stealing or sharing the idea? Asking a stranger to sign a contract before discussing an idea seems like a good way to get a door closed on my face. What are your experiences and suggestions?"
Ideas are a dime a dozen. What matters is confronting your idea with real world feedback and you'll be astonished by the results (read this for more on keeping your idea confidential: the great startup idea that I can't reveal yet).
Guy Kawasaki gave one really good suggestion to test your idea: convince a woman. It sounds stupid and insulting, but what he really means is that it's too easy for geeks and tech lovers to fall in love with a geeky idea. Presumably, women are more grounded and will tell you why your idea is not practical.
Finally, regarding confidentiality: don't worry about it so much
What ideas did you have? This will help us make suggestions.
They will find flaws
Your sentence is missing a period at the end. Also, you should be clearer about who "They" are although it can be assumed that it is "Slashdotters" as mentioned in the subject of your reply.
Also, your Slashdot ID (457709) is too high.
Karma: Excellent. 15 moderator points expire sometime.
What I do is I pitch a modified version of the idea where several key components are blatantly impossible, stupid, and possibly illegal. Then I pitch it to my friendly neighborhood geek and ask for his advice. They'll start ranting about how retarded my idea is, but I'll keep goading them and say "Okay, but imagine if we could fix that, what else do you think?" Knowing how geeks are amenable to abstract hypotheticals, and love to refute things in a thorough point-by-point fashion, they'll keep going on and on about the rest of the design too. I'll pretend to take notes the whole time, but in actuality I'm just seeing what they say about the real parts of the design. But when I depart, they're left with the overall impression that my idea was retarded and useless. I get my feedback, and they're none the wiser!
Anyway, that irrelevant nonsense aside, I'm busy working on a high performance V-8 hemi engine powered by babies. I'm having some troubles with the baby pump getting clogged by babies, and also my valve timing equations could use some tweaking. Any automotive engineers want to help me out with some constructive criticism and proprietary engine timings? Thanks!
The enemies of Democracy are
Don't worry about someone "stealing" your ideas. They don't make money by stealing ideas, they make money by funding other peoples' ideas. A lot of money. They don't need to steal anyone's ideas. If you keep it to yourself, they will be perfectly happy to fund two dozen other people who share their ideas, and to make a killing doing it.
Nobody is that interested in ideas; ideas don't make all that much money, believe it or not. Execution makes the money. If it's a good idea, lots of people will be happy to pay you a comparatively small amount (that well may seem huge to you) for the privilege of bringing it to market. They don't steal ideas; that would be killing off the golden goose. Venture capital and other similar interests don't want the ideas to stop coming to them, which is what would happen if they actually stole ideas.
Same thing with publishing and creative works. When I was younger and working on my first books, I was very wary of publishers. I hated to discuss a manuscript. Everything I sent was plastered with copyright notices and I would be sure to send myself a sealed certified copy first with a postmark date on it and then file it away in a safe deposit box. I was that sure that my prose was precious.
Now I have the better part of a dozen books on the market and I've been through the process a few times and I know much better. The publisher isn't interested in what's in your book. They're not impressed. They've seen tens of thousands of manuscripts. It's no crown jewel to them, no matter how good it is. They just want to know whether or not they can sell it. If they can, they're perfectly happy to pay you the royalty and rake in the dough.
Ideas people often make the mistake of thinking that we live in a world of ideas, in which ideas are precious and he who has them rules. In fact, we live in a world of employees and middlemen, most of whom are perfectly uninterested in ideas. With or without your idea, they'll continue on their merry way to be successful by paying for ideas from someone and turning them into products.
If you don't get over your fear, what will happen is that they'll continue to make money, continue to pay other people for their ideas, and you'll continue to have nothing but your great ideas that nobody knows about. Just put them out there. Talk about them as much as you can. That's the way that you broaden your network of contacts, potential funders, and potential buyers to the maximum extent possible.
STOP . AMERICA . NOW
"Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ram them down people's throats." -- Howard Aiken
Irony Can Be So Ironic (Massachusetts Edition)
If he understands and digs it, it's been done or is fatally flawed. If he stares at you blankly, maybe you're on to something. Best part: he's guaranteed not to accurately disclose or competently act on your idea!
"The ability to delude yourself may be an important survival tool" - Jane Wagner -
Ask a lazy person, or even better, a serial procrastinator. They may want to steal your idea, but will never get around to it.
The television will not be revolutionized.
Facebook is a good example - if someone travelled back in time and gave me the idea of Facebook 10 years ago, would I now be a billionaire? Unlikely. Firstly I've got to write the damn thing - even if it's within my skills, I may simply not be bothered to, and for many people, it would be beyond them. But on top of that, there's all sorts of factors, such as the details of the implementation, as well as marketing, as you say.
The most obvious point is that the idea of social networking wasn't new when Facebook appeared - it'd been around for years. There've been loads of less successful sites before Facebook, so the idea alone is pretty much worthless.
On a related note, this is what irks me about the "million dollar website" story - the story is spread as if the idea alone is what made him a million, and it's a tale that people love to tell, as it props up the myth that an ordinary person can make a million, just so long as he has the right idea one day. But you never hear the real story of how that website became a success - how it was advertised, how it was picked up by the media who gave him free advertising, whether it was skillful marketing or just luck. We've all had these "get rich quick" ideas - whether they succeed or fail is often little to do with the idea itself. There are many other factors.
I agree that an NDA is the right tool here.
But the problem is, who would be willing to sign one, unless there's something in it for them? They're the ones offering their advice, yet they get nothing in return - they can't use the idea, after all. Worse, even if they honestly had the idea, or a similar one, if they ever use it, they're now at risk of being sued.
I've (anecdotally) heard this with companies, when people send in demos/etc - the story goes that a lot of the time, they chuck them in bin. The last thing they want is being sued, because some random guy claims that their new product is similar to some idea that he sent in...
The OP said "Asking a stranger to sign a contract before discussing an idea seems like a good way to get a door closed on my face." and I think basically he's right. People are only going to sign an NDA if they're actually going to be working with you to deliver a product.
This will work even better if your invention is a great way to slaughter his whole family!
-- Braden's law of data: All data spends some of its lifetime in an excel spreadsheet.