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Facebook Lets Advertisers Use Pictures Without Permission
Krokz sends in an LA Times piece that begins "A warning is bouncing through cyberspace today, landing on the Facebook statuses of many of the social networking site's users. The message: 'Facebook has agreed to let third party advertisers use your posted pictures without your permission.' It continues with a prescription of how you can protect your photos." The attention-grabbing incident in this furor involved a married woman, whose photo appeared in an ad for a dating service that was presented to her husband to view. Fortunately, both husband and wife had a sense of humor about it.
Okay. This is "better" in the sense that it is not Facebook itself exploiting user pictures. But it's still bothersome on some level. In particular it's bothersome that Facebook's default privacy rules make this possible. It seems that enabling an application gives that application near-limitless access to a person's account. It's all well and good that Facebook's policies forbid this, and that they've retroactively done something about it. But why was the access there in the first place?
I do think users need to take some responsibility. They should be more careful about the text and photos they upload to some company's servers, and the applications they enable. But still it seems that Facebook is way too permissive with privacy and security settings, and that they are continually pushing the boundaries of what's acceptable with respect to advertising. For instance, why is it that when you go: SETTINGS > PRIVACY SETTINGS > NEWS FEEDS AND WALL, the "Appearance in Facebook Ads" is by default enabled. You need to manually turn it off. Yes it's up to users to manage their privacy settings, but having users continually being opted-in to these kinds of things (without any particular announcement, that I'm aware of) smacks of "let's see what we can get away with--and apologize only if we have to...".
Before you start googling around, remember that once you see it, you can't unsee it.
"However," replied the universe, "The fact has not created in me A sense of obligation."
The biggest reason that facebook et al need to be pursued on this, is not just the theft of image but, far more importantly the theft of your honesty and integrity. By using your image, they are implying that you approve of and recommend the product that your image is attached to. It is very much a theft of who you are. So not a copyright infringement but a fraudulent misrepresentation, it really is one of the worst 'marketing' abuses I have ever come across.
That facebook would stoop this low is a real warning to users or more accurately as it turns out, the used of facebook, time to shift locations, things are bound to get worse as try push to monetise - 'you'.
Chaos - everything, everywhere, everywhen