Facebook Lets Advertisers Use Pictures Without Permission

Krokz sends in an LA Times piece that begins "A warning is bouncing through cyberspace today, landing on the Facebook statuses of many of the social networking site's users. The message: 'Facebook has agreed to let third party advertisers use your posted pictures without your permission.' It continues with a prescription of how you can protect your photos." The attention-grabbing incident in this furor involved a married woman, whose photo appeared in an ad for a dating service that was presented to her husband to view. Fortunately, both husband and wife had a sense of humor about it.

Comments

then what do they actually use?

[Trepidity]

They do actually have a Privacy option, opted in by default, entitled "Appearance in Facebook Ads". I could forgive users for believing that this option, if set on, allowed them to, well, appear in Facebook Ads. The explanatory text isn't particularly clear, either:

Facebook occasionally pairs advertisements with relevant social actions from a user's friends to create Facebook Ads. Facebook Ads make advertisements more interesting and more tailored to you and your friends. These respect all privacy rules. You may opt out of appearing in your friends' Facebook Ads below.

It sounds like they're using something from your profile in Facebook ads shown to your friends, and it certainly doesn't explicitly rule out using your photos when they have you "appear[] in your friends' Facebook Ads".