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Bing Users' Click-Through Rate 55% Higher Than Google Users'

An anonymous reader writes "Techcrunch is running a story that shows some pretty significant differences in the clicking habits of users of Yahoo, Google, and Bing. As it turns out, folks who arrive at websites via Bing are 55% more likely to click on an ad than if they arrived from Google (data based on the Chitika network). Essentially, people who use Bing are far more susceptible to advertising. Bing has acquired a decent market share in such a short time, but could it just be that they've reaped the low hanging fruit of those particularly persuaded by advertising? When their huge marketing campaign winds down, what kind of staying power will it have?"

3 of 268 comments (clear)

  1. What a surprise by Anonymous Coward · · Score: 5, Insightful

    Who would have thought that people who would switch to an inferior search engine based on an aggressive marketing campaign would be more susceptible to advertising?

  2. The reason by Jugalator · · Score: 5, Insightful

    It's because users of Microsoft services are more stupid than the general population. There, I said it!

    --
    Beware: In C++, your friends can see your privates!
  3. Slimy Submission Text by Anonymous Coward · · Score: 5, Insightful

    It's the type of story summary used here that shows early signs of the disease Linus was talking about. What kind of lowlife asshole uses a phrase like:

    reaped the low hanging fruit of those particularly persuaded by advertising

    It's advertising, dickhead. If people like what is being advertised they will click the link, watch the commercial, and buy the product. Why is someone who investigates an advertisement deemed less intelligent? Does not fast forwarding through a commercial make you a moron? Does leafing through the Sunday morning circular make you a fool? Ohh, that's right, they are using a Microsoft service. Tee hee. So witty, so funny.

    I used to really like Slashdot, but the quality of the submissions is really taking an ugly tone. Who do we blame? The people writing the submission? Or the person who allows it to be post. This isn't even a Kdawson story so we can't blame him. Slashdot doesn't seem to have any commitment to making sure summaries are well written and free from juvenile bias.