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Wi-Fi Allergy a PR Stunt

ADiamond writes "There is no Wi-Fi allergy. The English DJ claiming a Wi-Fi sensitivity, chronicled earlier, was a PR stunt to promote his new album. It would appear that the stunt was highly successful, appearing in multiple high-profile media outlets like The Sun, The Telegraph, and Fox News. The article at Ars goes on to discuss the evidence, or lack-thereof, of electromagnetic spectrum sensitivity."

7 of 174 comments (clear)

  1. On the contrary by Eevee · · Score: 4, Interesting

    He's made the world a better place. Now anybody who claims to be suffering from this fake malady can be told to shut up with "Oh, that's a fake disease from an old PR stunt."

    You have to remember, people were already claiming to suffer from it; it's already in the 'common knowledge' bin. He's brought nothing new to the table as far as claims go.

  2. Did the DJ confirm ? by droopycom · · Score: 3, Interesting

    I mean, I would call this a stunt if the DJ did indeed acknowledge it, and said that he has no condition.

    But as of now, this article is just another opinion from a journalist that the the condition is BS, and might indeed have been used as a way to promote an album.

    There is nothing fundamentally wrong to promote an album based on what one believes. If the DJ really believes that he is electro-sensitive, then it makes perfect sense for him to promote an album called "electro-sensitive" by talking about his "disease" (even if everybody knows that the disease is only in his head).

    What's more scary is not that its used as a PR tool, but the fact that the media was so gullible to just pass it along....

  3. Re:What, if any, action do we take? by Hadlock · · Score: 2, Interesting

    I've noticed boing boing has had increasingly bad and misleading posts/articles lately, down to "what caused these waves in the snow" and other random BS. Whatever draws an audience, and the clicking of advertising links, I suppose. You don't see crappy articles like these in the NYT.

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  4. Re:It's Times Like These ... by Mashiki · · Score: 4, Interesting

    He already has it. It's called Asshole disease. In rare cases, it cause a loss in popularity, being socially ostracized, and attempts to win back old friends as society turns their back on you for being a douchebag.

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  5. Re:It's Times Like These ... by JCSoRocks · · Score: 2, Interesting

    meh. The media spends so much time propagating garbage and so little doing background research I enjoy seeing them get owned like this. If you're a little guy trying to get noticed, I see no real harm in using their stupidity to your advantage. Guerrilla marketing ftw!

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  6. Re:It's Times Like These ... by Joce640k · · Score: 2, Interesting

    I wonder if they'll publish the retraction of the story tomorrow, with similarly big headlines. They usually do ... right?

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  7. Re:Some legit studies have found effects by Rycross · · Score: 3, Interesting

    Its a fairly interesting study, I'll admit. However, after a brief reading of it, I noticed:
    1) The methodology doesn't say whether the generator is in view of the subject, and the phrasing suggests that it is. The generator could have had tells.
    2) Doesn't mention how the administrator was isolated from the subjects in the double-blind experiments.
    3) It states that a single-blind was first conducted, then goes on to say that the double-blind was conducted with "the same parameters."

    It would be nice to see these clarified and the results reproduced. If there were issues with the "double-blind" (either the administrator or the generator being observable), then the first run of the single blind, and subsequent weeding out of the test subjects, would select for those who would be able to recognize the tells.

    This particular paragraph gave me a bit of pause too:
    "In our experience, the patients' clinical responses could not always be reproduced completely, but the objective Iriscorder, EKG, and respirometer could be. However, the responses were definitely different from controls or placebo challenges. In our experience over the years, we have found partial reproduction of symptoms on repeat challenge to be as significant as total reproduction. Therefore, significant differences from controls in objective ineasurementa were deemed valid."

    There are some other questionable assumptions in the discussion section as well.

    Still, it would nice to see the experiment reproduced, since they did manage to obtain some interesting results that would be worthwhile investigating.