Apple and the Scalability of Secrecy

RobotsDinner writes "Anil Dash has a thoughtful exploration of Apple's notorious devotion to secrecy, and argues that not only is there a limit to its feasibility, but that recent events show Apple has reached that limit already. 'If the ethical argument is unpersuasive, then focus on the long-term viability of your marketing and branding efforts, and realize that a technology company that is determined to prevent information from being spread is an organization at war with itself. Civil wars are expensive, have no winners, and incur lots of casualties.'"

Comments

I work at Apple

[Daniel Weis]

I work at Apple and I know exactly how scalable our system of secrecy is.

Thing is, I can't tell you about it since it is, itself, a secret. Sorry! :D