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RadioShack To Rebrand As "The Shack"?
Harry writes "Rumor has it that RadioShack is planning to re-brand itself as The Shack later this year, after eighty-eight years under the old name (most of them with a space in between 'Radio' and 'Shack'). I hope it's not true, because I don't think the move would do a thing to make the retailer a better, more successful business." Where will we go to buy soldering irons and those RCA to headphone jack adapters now?
They're just anticipating the coming legalization of pot. It will allow them to move into a generalized convenience store model, sort of a "smarter" quik-e-mart: soldering irons, robot toys, pot,and munchies.
davejenkins.com |
Radioshack has spent the last 20-30 years attempting to rebrand itself from a store that carries one-of-a-kind electrical components and equipment to a store that carries 2nd-rate, overpriced versions of the stuff everyone else carries (cellphones, computers, really awful audio equipment, non-educational toys, etc.). It's all part of their master plan to turn themselves into a store with no apparent reason to exist.
SJW: Someone who has run out of real oppression, and has to fake it.
Oh that's what it is, I thought it was a service that delivered you a popular 80s console by 9am...
I was actually thinking that if they were going to change one part of their name, calling the store a 'shack' is certainly more likely to turn away customers than implying that you sell radios... would you buy anything from the Computer Hovel? The Cell Phone Shanty? Meh... I won't be sad to see them go in any case, they have totally missed the opportunity to dominate the hobbyist market by making a half-assed attempt at edging into the mainstream.
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Indeed, I believe they are being too conservative in this renaming. For regular customers of Radio Shack, we know the new name is too high class. The only possible remedy for this situation is to name the chain "Electronics Shanty," because we all know that's what they are.
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I think they should change their name to "Hz So Good."
The rebranding of "The Shack" is because it's the only thing the marketing company could come up with that beat the more-apt "Crap Shack" moniker.
Remember: Even the Radio Shack CEO can't figure out how his company stays in business.
He just created a new cycling team called Team RadioShack and will have to change the name to match, he had the t-shirts printed and everything.
So you're saying the new name is a better fit?
Comment forecast: Bits of genius surrounded by a sea of mediocrity.
Worse, choosing a name that goes from "The Shack" to "The Suck" so smoothly(and appropriately) just seems like a terrible plan...
"Radio Shack. You've got questions; we've got blank stares."
I went in to a local Shack to buy a soldering iron a couple months ago. They don't have them. They do have cell phones, and boy do they love to pitch them. I have no idea who sells soldering irons any more, though I'm sure I could use Bing to google around.
Is it proper English to use "google" intransitively?
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