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RadioShack To Rebrand As "The Shack"?

Posted by ryuzaki0 on from the a-little-old-place-where-we-can-get-together dept.

Harry writes "Rumor has it that RadioShack is planning to re-brand itself as The Shack later this year, after eighty-eight years under the old name (most of them with a space in between 'Radio' and 'Shack'). I hope it's not true, because I don't think the move would do a thing to make the retailer a better, more successful business." Where will we go to buy soldering irons and those RCA to headphone jack adapters now?

8 of 629 comments (clear)

  1. How are they even still in business at this point? by elrous0 · · Score: 5, Funny

    Radioshack has spent the last 20-30 years attempting to rebrand itself from a store that carries one-of-a-kind electrical components and equipment to a store that carries 2nd-rate, overpriced versions of the stuff everyone else carries (cellphones, computers, really awful audio equipment, non-educational toys, etc.). It's all part of their master plan to turn themselves into a store with no apparent reason to exist.

    --
    SJW: Someone who has run out of real oppression, and has to fake it.
  2. Re:Beware of namechanges by Duds · · Score: 5, Funny

    Oh that's what it is, I thought it was a service that delivered you a popular 80s console by 9am...

  3. Not Taking it Far Enough! by Trifthen · · Score: 5, Funny

    Indeed, I believe they are being too conservative in this renaming. For regular customers of Radio Shack, we know the new name is too high class. The only possible remedy for this situation is to name the chain "Electronics Shanty," because we all know that's what they are.

    --
    Read: Rabbit Rue - Free serial nove
  4. (caution: game refernce) by The+Redster! · · Score: 5, Funny

    I think they should change their name to "Hz So Good."

  5. Re:Beware of namechanges by Moryath · · Score: 5, Funny

    The rebranding of "The Shack" is because it's the only thing the marketing company could come up with that beat the more-apt "Crap Shack" moniker.

    Remember: Even the Radio Shack CEO can't figure out how his company stays in business.

  6. Re:Beware of namechanges by fuzzyfuzzyfungus · · Score: 5, Funny

    Worse, choosing a name that goes from "The Shack" to "The Suck" so smoothly(and appropriately) just seems like a terrible plan...

  7. My favorite reference from an old /. posting: by DutchUncle · · Score: 5, Funny

    "Radio Shack. You've got questions; we've got blank stares."

  8. Re:Beware of namechanges by Old+Grey+Beard · · Score: 5, Funny

    I went in to a local Shack to buy a soldering iron a couple months ago. They don't have them. They do have cell phones, and boy do they love to pitch them. I have no idea who sells soldering irons any more, though I'm sure I could use Bing to google around.

    Is it proper English to use "google" intransitively?

    --
    "The urge to save humanity is almost always a false front for the urge to rule it."
    - H. L. Mencken