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Ads Retroactively Added To Wipeout HD, Soon Others

An anonymous reader writes "American users of Wipeout HD might have noticed that there's an advertisement showing up all of a sudden during loading, both during online and offline play. This, according to a poster on the well-known gaming forum NeoGAF, is being done covertly. The writer suspects that the display software was installed during update 2.01, and the ad-content is now being snuck in. Gamasutra has a story on the company responsible for the software to deliver these ads, Double Fusion, which said it plans to launch in-game advertising in 'another handful' of PS3 games by the end of the year. So, what's next? Can we look forward to fighting the Kool-Aid Man and zombified Mars bars in Uncharted, or is there anything that can be done to hinder companies from adding advertisements retroactively, without the customer's prior knowledge?"

3 of 299 comments (clear)

  1. Re:ESRB by Artifex · · Score: -1, Redundant

    Contact the ratings board and complain that the content of the game has changed.

    Not if the ads only appear during online play. All games that go online have a disclaimer that ratings/content may change during online play.

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    Get off my launchpad!
  2. Re:All of A sudden by Kral_Blbec · · Score: 0, Redundant

    yes, but people really do say " could of" and "all of a sudden" ive never heard anyone say "for all intensive purposes"

  3. Re:All of A sudden by Necroloth · · Score: -1, Redundant

    it's "for all intent and purpose"