Slashdot Mirror
Wipeout HD Loading Ads Scrapped After Uproar
RobotsDinner writes "After Monday's story about intrusive, loading-screen ads being retroactively added to the PSN racing title Wipeout HD, the popular uproar has indeed succeeded in getting Sony to pull them. You can put your pitchforks down; your voice has been heard! A Sony spokesman said, 'The ad has been removed from Wipeout HD and we are investigating the situation to ensure that any in-game advertising does not affect gameplay.'"
Free publicity nothing. The publisher had to pay licensing to all of those auto manufactures in order to get the cars into the game. This was why they were hamstrung over the damage issue. If it was a case where the auto company was begging for inclusion to the publisher then the publisher would have leverage to approve damage.
What's ridiculous about this is BMW shocked everyone a few years ago when they ran that series of ads where their cars are in chases and get totally trashed and they played it for all it's worth on how much of a beating their cars can take and still kick ass. BMW actually got positive viewer reaction out of those ads for their product proving that this notion that you can't show your car dinged is extra special ridiculous.