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Will Mainstream Media Embrace Adblockers?

Posted by ryuzaki0 on from the so-crazy-it-might-be-true dept.

Blarkon writes "Slashdotters are aware of and often use Adblock Plus," and notes that "if newspapers wanted to hit the online content industry hard right now, they would be running non-stop information about how to obtain and use Adblock Plus.' That a scorched-earth approach to blocking Internet advertising through AdBlock Plus might collapse free online competitors by starving them of revenue. If more people are aware of Adblock plus, it will be more tempting for other browser manufacturers to include similar ad blocking functionality. Might Rupert Murdoch's apparent 'traffic killing' move to paywall content be a desperate gamble to avoid the impact of a future crash in the ad-supported online business model caused by everyone's browser including something like Adblock Plus?"

5 of 417 comments (clear)

  1. Why does ad-block have to be on a browser by goffster · · Score: 4, Informative

    why not put ad-block on the router itself, you could then enable it for a whole organization.

    1. Re:Why does ad-block have to be on a browser by Jugalator · · Score: 4, Informative

      Gahh, curse Slashdot for not allowing edits. Sure, Proxomitron is one, but Privoxy is the one that is kept being developed now.

      BTW, this is coincidentally also a way to do efficient ad blocking in Safari 4 or Google Chrome. Granted, Safari has ad blocking as a plugin, I think, but I also think that plugin was Mac only.

      --
      Beware: In C++, your friends can see your privates!
  2. Re:No problem. So what's the alternative? by Z00L00K · · Score: 4, Informative

    The worst problem is not the small ads that are there and are static it's the flash (or whatever) ads that hogs 100% CPU when they are displayed.

    So it's not surprising that there is a market for AdBlock Plus.

    --
    If builders built buildings the way programmers wrote programs, then the first woodpecker would destroy civilization.
  3. Re:No problem. So what's the alternative? by Lumpy · · Score: 3, Informative

    I never minded ad's. in fact my income was based on ad's as I was an IT manager in an advertising company.

    Then I started paying with a new on the block kid called MythTV and Freevo. back when the TiVo first came out. I can skip ad's with a single button. Cool, then I discovered Privoxy and added that.

    within a year I became hypersensitive to advertising. I was annoyed when I was at friends places and you either had the internet advert crap everywhere or had to wait 5-10 minutes for the damn ad's to continue watching the game, etc..

    Remove advertising from your life and in short order you get annoyed by it when it's in your face.

    --
    Do not look at laser with remaining good eye.
  4. Re:Please don't by Koookiemonster · · Score: 3, Informative

    Check out Autopager: an add-on for firefox, that automatically loads the next page when you scroll down. All fetched pages are displayed on one page. "It just works" for many sites -- some sites aren't configured, but you can configure them yourself.

    https://addons.mozilla.org/en-US/firefox/addon/4925