Sony Takes Aim At Amazon's Kindle

MojoKid writes "Sony recently announced two new eBook readers and has set its sights on tapping into Amazon's Kindle market share. The Sony Reader Pocket Edition and the Reader Touch Edition will come out at the end of the month and will reportedly cost less or the same as the older, more established Kindle. The Pocket Edition has a five-inch display, comes in several colors ('including navy blue, rose and silver') and fits, as one might expect, in a jacket pocket or a purse. It can store about 350 'standard eBooks' and can last about two weeks on a single charge, Sony claims. The Touch Edition is a bit larger, with a six-inch display that, as you'd expect, can be controlled via a touch interface."

Comments

Re:Good for Sony

[schwaang]

I'm a big fan of Amazon but Kindle just rubs me the wrong way. I'm considered to be their target demographic too - a left coast liberal yuppie who loves to read obscure novels by authors who committed suicide.

Actually in the first 5 of Kindle Top Sellers at this moment are Michelle Malkin's "Culture of Corruption: Obama and His Team of Tax Cheats, Crooks, and Cronies" and Glenn Beck's "Glenn Beck's Common Sense: The Case Against and Out-of-Control Government,...". There isn't a single liberal leaning rant anywhere in the top 30, but I also see Dick Morris and Mark R. Levin from the right. So your assumption about the target demographic might be a tad off.