Slashdot Mirror
Sensor To Monitor TV Watchers Demoed At Cable Labs
An anonymous reader writes "Cable operators at the semi-annual CableLab's Innovation Showcase have informally voted as best new product a gizmo that can determine how many people are watching a TV. Developed by Israeli company PrimeSense, the product lets digital devices see a 3-D view of the world (the images look like something from thermal imaging). In other words, that cable set-top box will know whether three people are sitting on the sofa watching TV and how many are adults vs. children. Do we really need cable and/or video service operators knowing this? It all happens via a chip that resides in a camera that plugs into the set-top box."
Of course, even if it gets that bad, I suspect it'd be defeated with something like duct tape. .
And then the box detects its 'blind' and refuses to run your movie, or worse, calls the MPAA for a violation of terms, and perhaps some 'circumvention prevention law' they will have bought by then, bringing down the black van onto your home..
---- Booth was a patriot ----
IIRC I read this in one of Lawrence Lessig's books.
Movie studio executives, of course, hated the idea of home video. Their business model was tied to getting paid for each showing, payment per showing, and also per viewer; the rents charged to movie theatres were set on a sliding scale based on the seating capacity of the house).
RCA thought they had a breakthrough, when they showed Disney executives a cassette they had developed. It was designed for rental and could only be played once. A mechanical locking arrangement was engaged when the cassette had finished playing. The consumer would then have to return it to the rental store, which had the special tool needed to unlock and rewind it.
They demonstrated it proudly to Disney execs who said, dismissively, "This is no good to us. We have absolutely no way of knowing how many people are in the room."
"How to Do Nothing," kids activities, back in print!