Xbox Gaming Platform To Span Web, Console, Mobile
An anonymous reader writes with this excerpt from Ars Technica:
"According to a job posting from August 10, 2009, Microsoft is looking for a LIVE Community Director in the Entertainment & Devices Division. The job posting seems to suggest that Microsoft is looking to bring the Xbox Live, Windows Mobile, and other similar properties closer together. More specifically, there's talk of a 'casual and social gaming platform' that would be available via more than just one device: 'The LIVE Engagement Team is looking for a LIVE Community Director to manage its LIVE community strategy and execution across a range of properties, from Xbox LIVE to Windows Mobile. This senior position will play a vital role in the community space as the LIVE Engagement team builds and program's Microsoft's next-generation, LIVE-enabled casual and social gaming platform across the Web, the console, mobile and beyond.' The first key responsibility listed in the job posting is to '[d]evelop a community strategy that leverages all parts of the LIVE Services team to deliver scenarios and engagement across three screens.'"
How could things as different as mobile, web, and console gaming ever be part of the same platform? Unless by platform they mean made by MS.
Microsoft is trying to monetize all multi-player gaming (and eliminate piracy) by creating an extremely large pay-to-access community for multi-player gaming software -- which also acts as a central authentication hub.
They began with a captive console audience and forced them to pay for multi-player gaming on their Xbox consoles, because PC users wouldn't pay. They now wish to expand on this user-base with people on other platforms. The idea is that once their user-base reaches a certain critical mass, game developers will be practically forced/obligated to build LIVE-ONLY multi-player into their products, including the PC versions.
This job offering is simply the beginning of the next stage in that plan.