How Much Does a Reputation For Security Matter Anymore?

dasButcher writes "We often hear that businesses risk their corporate reputations if they don't have adequate security. It's been a common refrain among those selling security technologies: protect your data or suffer the reputational consequences. But, as Larry Walsh points out, the evidence is against this notion. Even companies that have suffered major security breaches — TJX, Hannaford, etc. — have suffered little lasting damage to their reputation. So, does this mean that reputational concerns are simply bunk?"

Comments

Re:There is no "might" about it

[Dan541]

It isn't too different from doublethink (from the book, "1984").

I would read it but it was deleted.