On Transitioning To an Asian-Style MMO, Such As Aion
A. Harvey writes "Ten Ton Hammer has an interesting article about the transition to Asian-style MMO games, specifically Aion. 'In many ways, the West is catching up to the East in terms of gaming. Per capita gaming ... and broadband proliferation is markedly higher in Asian markets.
Gaming is much more social in the East as well; many players gather together in internet cafes to spend their game time with each other. Another surprising difference in most Asian-based games is that most functions of game control are mouse based.' I think the author hit the nail on the head that Aion will be a big success in North America and will introduce a lot of players to games with an Eastern feel."
Aion will go the way of every other non-WoW MMO, because it can't compete with the dumptruckloads of development money and years of lead time that game has had. It is just a poor copy of The One MMO that yet again tries to outdo it with the graphics, while the developers continue to ignore the fact that part of WoW's mass market appeal is that it will run on any piece-of-crap computer with some sort of 3D accelerator in it.
Aion will have a couple hundred thousand subscribers if it's lucky, and those will churn out in a few months, the numbers will stabilize somewhere around 80K, and NCsoft will still be scratching their heads wondering why they can't publish a GOOD MMO.
Age of Conan had BOOBIES and awesome graphics and some new game mechanics, but it was poorly balanced and the highly polished tutorial was just a facade. Once you went to the mainland the game got dull and boring with a quickness. Plus, low-level male characters looked like gay pirates and the sexiest female clothes you'd see were the ones a character started with. And Age of Conan flopped.
Warhammer Online was accessible, with graphics comparable to WoW's; it had fun gameplay comparable to some of WoW's more recent additions, and it still flopped. Why? Because it was TOO MUCH of a WoW clone on the surface, and many of its systems were not polished or balanced and relied too much on social interactions where "alone together" is king.
For what it's worth, I think Bioware's KOTOR Online thing will have huge box sales and big initial numbers, and it will be a great Bioware RPG, but static content does not make for MMO subscriber retention. They'll have huge initial numbers and huge churn. But they at least have a little bit of a chance, if only because it's not more cookie-cutter mythical fantasy; It's STAR WARS.
The MMOs that are succeeding these days are not MMORPGs. They are MMO-strategy like lighter-fare Web/social network games. To make a new MMORPG be massively successful, it's going to take a re-invention of the genre. EVE Online has carved out a nice niche for itself and is clearly a shining star. The current MMORPG monoculture sucks and it's time for more experimental and different kinds of MMO games.