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Facial Expressions Are "Not Global"

An anonymous reader sends in a BBC report on new research out of Glasgow University, which detected differences in how facial expressions are read between Westerners and East Asians. Using eye tracking, the researchers determined that "people from different cultural groups observe different parts of the face when interpreting expression. East Asians participants tended to focus on the eyes of the other person, while Western subjects took in the whole face, including the eyes and the mouth." Interestingly, the researchers point out that the emoticons used online by the two groups reflect this difference.

3 of 137 comments (clear)

  1. In other news..... by nomso · · Score: 3, Interesting

    people are indeed different.

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    there is no spoon
  2. Similar Article (Metro) by mancunian_nick · · Score: 5, Interesting

    In today's Metro, there's an interesting article on this same subject. When we use emoticons such as ;-), people on the other side of the world shrug their shoulders. That's because Westerners read faces differently to Eastern people experts claim. It goes on later - Whereas we tend to use the mouth to express emotions such as :-) for happy and :-( for sad, Eastern emoticons use the eyes ^.^ for happy and ;.; for sad. The findings could mean concepts of 'universal expression' of emotions are wrong - and do not take into account cultural boundaries, the experts said. Interesting but again who are these so-called experts. According to the article, only 13 Europeans and 13 people from China, Japan and Korea were asked to put a series of faces into categories such as sad and surprised. Hardly a global representation I'd have thought but then again statistics, statistics and statistics, as the saying goes. I'm sure even Mr Spock would have thought this was 'fascinating'. :)

    1. Re:Similar Article (Metro) by the_raptor · · Score: 3, Interesting

      As a psychology student I can already tell you that the idea of "universal expression" only lives on in pop culture, the idea was invalidated in science a fair while ago. While it is debatable whether emotions are natural or culturally generated it is complete uncontroversial to say that expression of emotion is culturally bound.

      Just look at something like Amok in Malaysia.

      Additionally there have been many studies that show a difference between how Westerners view faces and how non-Westerners do. This study is only interesting in that it puts forward an answer as to why the difference might exist. This is a major issue in psychology because so much research has used white male college students as subjects.

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      CINC, 4th Penguin Legion