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A Video Ad, In a Paper Magazine

Posted by timothy on from the who'dathunkit dept.

lee1 writes "The first-ever video advertisement will be published in a traditional paper magazine — Entertainment Weekly — in September. The video will be displayed on slim-line screens around the size of a mobile phone display and will have rechargeable batteries. The associated chip can hold up to 40 minutes of video, and uses technology similar to that used in singing greeting cards, playing the movie when the page is turned. The first clips will preview CBS shows and advertise Pepsi, but they will only be distributed in Los Angeles and New York. Imagine the fun hacking possibilities."

5 of 295 comments (clear)

  1. Let me know... by squoke · · Score: 5, Funny

    when Playboy starts using them.

    1. Re:Let me know... by Anonymous Coward · · Score: 5, Funny

      Sort of. The games are typically only one player though. And once you start playing, the game is over in a few minutes.

  2. Re:fun hacking? Er..no. Imagine the annoyance... by gnick · · Score: 5, Funny

    The only problem is that, at least in my experience, when I'm sitting down reading and spontaneously start pounding my lap with a hammer everyone looks at me like I've lost my mind. Anyone else have this problem?

    --
    He's getting rather old, but he's a good mouse.
  3. Re:Yes. With Sound. by Anonymous Coward · · Score: 5, Funny

    My hammer and I disagree, we can, indeed, set the volume (or at least mute it).

  4. Re:So this by FrankSchwab · · Score: 5, Funny

    pioneered steaming video formats

    Best typo ever.

    --
    And the worms ate into his brain.