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A Video Ad, In a Paper Magazine

Posted by timothy on from the who'dathunkit dept.

lee1 writes "The first-ever video advertisement will be published in a traditional paper magazine — Entertainment Weekly — in September. The video will be displayed on slim-line screens around the size of a mobile phone display and will have rechargeable batteries. The associated chip can hold up to 40 minutes of video, and uses technology similar to that used in singing greeting cards, playing the movie when the page is turned. The first clips will preview CBS shows and advertise Pepsi, but they will only be distributed in Los Angeles and New York. Imagine the fun hacking possibilities."

5 of 295 comments (clear)

  1. fun hacking? Er..no. Imagine the annoyance... by Em+Emalb · · Score: 5, Insightful

    How long will it be before someone turns the page in the news paper and Jimbo from Jimbo's Used Cars and Ammo starts screaming about his amazing auto deals (free ammo with every car!) in a VERY LOUD OBNOXIOUS TONE?

    Not long, that's my guess.

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  2. So this by BigJClark · · Score: 5, Insightful


    So this is the best usage for this technology they can find? How about changing 300lb university textbooks into paper thin alternatives? Updating libraries to use this new technology, increasing the life of the books... etc etc

    Ad's? How.... capitilist..

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    Hi, I Boris. Hear fix bear, yes?
    1. Re:So this by squoke · · Score: 5, Insightful

      Let the advertisers foot the bill for the technology. Eventually it will become cheaper and more efficient due to their use. Then academia can reap the rewards.

  3. It is believed that... by jonnythan · · Score: 5, Insightful

    Best line I've read all day.

    "It's believed the new technology will cost much more than normal print ads."

    That's the kind of biting, insightful comment I love from big media.

  4. Or maybe they would... by PylonHead · · Score: 5, Insightful

    The crisis in the newspaper industry:

    a) They're all giving away their content for free on the internet, print subscriptions are falling through the floor.

    b) No single paper can charge internet subscriptions, because people will just turn to other papers.

    c) Web ad revenue brings in less money than print ad revenue used to.

    d) Craig's List has completely destroyed the lucrative classified ads revenue source.

    So basically, they haven't found a way to make enough money to do the journalism that we expect from them. The whole industry is sinking, from the best of them to the worst.

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