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Apple vs. Google, Who Will Control the iPhone?

Pieroxy writes "Theiphoneblog carries a nice article on the reason Apple rejected the Google Voice application even though it doesn't violate any terms and services. The article goes in depth over the issue of controlling the hardware (Apple) vs. controlling the software (Google & Apple so far) and how Apple doesn't want Google to take over a critical part of its phone. Just like Google is going into the OS business to make sure it never gets cut out, Apple is also building a huge data center to — they guess — take over some online cloud computing business of their own and be less dependent on Google for these services."

36 of 213 comments (clear)

  1. Who will control the iPhone? by Lumpy · · Score: 4, Insightful

    Probably at the end of the day it will be some 17 year old hardware hacking genius from Croatia.

    The skills and resources of the hardware hacking community is far out-stepping the biggest corporations. I'm surprised at their resourcefulness every day when I read about a new hack.

    --
    Do not look at laser with remaining good eye.
    1. Re:Who will control the iPhone? by Anonymous Coward · · Score: 5, Insightful

      Yeah, cause hacking something developed by talented engineers from scratch takes so much more talent.

    2. Re:Who will control the iPhone? by Rob+the+Bold · · Score: 4, Insightful

      Actually yes. MythTV kicks the utter crap out of any other PVR ever made.

      The MythTV developers are at least 800% more talented than ALL of the TiVo dev team combined.

      do you not understand how 3000 developers are better than 10? did you not pass basic math in high school?

      I'm not bagging on the Myth guys at all -- they've done a great job. But I know from experience that creating the second new something is much easier than the first. This is the "First Waffle Theory". This theory works especially well if you can get someone else to make that first one.

      --
      I am not a crackpot.
    3. Re:Who will control the iPhone? by Shakrai · · Score: 5, Funny

      You are thinking of the it takes nine months to make a baby put 9 women on it. It *DOES NOT WORK*. You end up with product that does to much with too little focus.

      Yeah, but there's one hell of a lucky male in that picture that you forgot to mention ;)

      --
      I want peace on earth and goodwill toward man.
      We are the United States Government! We don't do that sort of thing.
    4. Re:Who will control the iPhone? by Lumpy · · Score: 3, Informative

      For simplicity I like Microsoft media center. For functionality either xbmc or myth. The last two are a pita to setup.

      Wha...What???

      XBMC can be set up faster and easier than you can get the Windows Vista install CD out of the box. XBMC live does it all for you.

      The same for MythTV Mythbuntu does everything but set up the cable provider zipcode.

      If you think for a minute that Windows Media center can even touch those in ease of setup you have never tried XBMC or MythTV or your experience is from 5 years ago.

      --
      Do not look at laser with remaining good eye.
    5. Re:Who will control the iPhone? by iphayd · · Score: 4, Funny

      Not in nine months.

    6. Re:Who will control the iPhone? by Hognoxious · · Score: 3, Interesting

      Mythbuntu does everything but set up the cable provider zipcode.

      I wish. For one thing it sets up the permissions wrong. Another is that it either formats partitions if you didn't tell it to or it refuses to mount them if you didn't choose to format them. Then there's setting up the storage - I understand LVM but I have no idea what "storage groups" are even supposed to be? Directories? Something like logical volumes? To add insult to injury the default partitioning recipe puts your media where it will be lost if you upgrade. Everyone agrees this is wrong but it's been like that for a year and at least one major version.

      Mythbuntu is a big disappointment. I'm going to give Mythtv one last go as a separate install and then sod it.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    7. Re:Who will control the iPhone? by Alizarin+Erythrosin · · Score: 3, Informative

      If you're going to do the install yourself rather than try something else like Mythdora (Fedora with Mythtv all-in-one install, like Mythbuntu), give the Fedora/Mythtv install guide a look. It's what I used to set mine up, and have done so whenever I upgrade. I've got a back-end server with dual tuners and I use old modded xboxes as my front-ends.

      --
      There are only 10 kinds of people in this world... those who understand binary and those who don't
  2. Love the blog tagline... by iamhigh · · Score: 5, Funny

    THE IPHONE BLOG
    For those who dare to phone different... just like millions of others.

    --
    No comprende? Let me type that a little slower for you...
    1. Re:Love the blog tagline... by MadKeithV · · Score: 3, Funny

      Remember, you are unique. Just like everybody else.

    2. Re:Love the blog tagline... by Fred_A · · Score: 3, Funny

      Remember, you are unique. Just like everybody else.

      I'm not.

      --

      May contain traces of nut.
      Made from the freshest electrons.
  3. This proves that software is where the money is. by master_p · · Score: 4, Insightful

    This is very important for the industry. It proves, once more, that software is more important than hardware.

    It also proves that Apple follows a wrong path selling hardware. It has some nice software in its hands, and it could become an alternative to Microsoft/Google if they wanted to.

    Now Google comes and stills their business - if users are accustomed to Google services, they could be tempted to buy an Android-based phone in the future, since the services would be similar to the ones they were used to.

  4. who will control the iPhone by Anonymous Coward · · Score: 5, Insightful

    I know who should control it, the user.

    1. Re:who will control the iPhone by Pieroxy · · Score: 5, Insightful

      With Apple, it is very doubtful that the users will have a say. Jobs is the ultimate end-user of Apple products and will dictate his views no matter what.

    2. Re:who will control the iPhone by Qubit · · Score: 4, Insightful

      Mod parent up!

      Name one large company that you'd trust to hold the reigns to your personal computing devices. Just one.

      How about i-rootkit-you-Sony, or i-turn-you-in-Yahoo? Plays-for-only-a-limited-amount-of-time-for-sure-Microsoft?

      Large companies by necessity will bow to government pressures. Large companies by necessity (and legal duty) will listen to the demands of their stockholders. The users are several steps down on the list.

      --

      coding is life /* the rest is */
    3. Re:who will control the iPhone by KnownIssues · · Score: 5, Insightful

      With Apple, users do have a say... with their wallets. And users will continue to pay money to Apple because Apple continues to make products that do what those users want better than the alternatives (Microsoft, *nix, etc). So Apple will continue to dictate what can be done on/with their platform.

  5. Apple does not want to become by AHuxley · · Score: 3, Interesting

    the MS of the phone era.
    Make the software and see an internet portal become the end user experience.
    Or they could just have a VOIP deal
    http://news.bbc.co.uk/2/hi/technology/8217871.stm

    --
    Domestic spying is now "Benign Information Gathering"
  6. When playing at being an analyst.. by onion2k · · Score: 4, Insightful

    These articles crop up pretty much daily on various blogs. They all follow a very clear pattern:

    1. Pick a hot IT company.
    2. Pick a service they're not providing.
    3. Pick something that they're spending money on.
    4. Relate points 2 and 3.

    There's no evidence that the two things are related. For all we know Apple might be getting back into selling time-slices on servers because Steve Jobs has hit his head and thinks it's 1983 again. These sorts of poorly researched, uninsightful articles that are absolutely nothing more than *a guess* are completely pointless.

  7. Google is dependant on all phone manufacturers by mcwop · · Score: 5, Interesting

    Daring Fireball had a good piece on this:
    Googleâ(TM)s dependence on hardware and carrier partners puts the final product out of their control â" and into the control of companies whose histories have shown them to be incompetent at design and hostile to users.
    Iâ(TM)d be happy to be proven wrong, but my hunch is that the only way weâ(TM)ll see an iPhone-caliber Android phone is if Google does what theyâ(TM)ve said theyâ(TM)re not going to do, which is to design and ship their own reference model âoegPhoneâ. That doesnâ(TM)t mean Android wonâ(TM)t still be successful in some sense if it remains on its current course, but that I donâ(TM)t expect it to be successful in the âoeholy shit is this awesome!â sense that the iPhone is.

    http://daringfireball.net/2009/08/the_android_opportunity

    --

    "I don't think it's selfish, to eat defenseless shellfish." -NOFX

    1. Re:Google is dependant on all phone manufacturers by Sockatume · · Score: 3, Insightful

      The "holy shit" part of the iPhone is the OS, though. The original hardware was merely adequate, and only barely for anyone who didn't live in a nest of wi-fi hotspots. Yet it was enough to sell the OS to people.

      To release the One True Google Phone would undo the platform's great advantage. If someone walks into a phone store and wants something that's like an iPhone, but kind of different, probably half of the alternatives are going to be Android handsets.

      --
      No kidding!!! What do you say at this point?
  8. Re:This proves that software is where the money is by readthemall · · Score: 5, Insightful
    And if you don't want to pay Apple or Google for such 'services', you can stick to the traditional model where one can choose among hundreds of phone models and use them with several providers. Just like we have several big photo camera manufacturers, and a few more independent lens manufacturers.

    A phone is just a phone and we don't need it to become another computer platform to be monopolized. Stop selling me services, please, I only need a phone (that is, hardware).

  9. Equally Bad Logic. by nato10 · · Score: 4, Informative

    The TechCrunch rebuttal to the points of Apple's letter is spot on, but the idea that somehow Google has power over the iPhone, or that Google Voice gives it more power, is nonsense. It's hard to believe Apple really thinks this, or that TechCrunch would accept it as a valid explanation. How does having iPhone users receive calls via their Google Voice number affect the iPhone overall at all? iPhone users still have to use AT&T for their calls? It no longer ties the user strongly to their iPhone phone number, but with number portability that represents no advantage for Apple or AT&T. Having Google manage your calendar and contacts doesn't make any difference to the iPhone in general. Google Voice may give Google more power over individual iPhone users, but not over the iPhone itself.

    And all Apple would have left is the browser? No, Apple would still have the industry's most advanced, user-friendly handheld OS and probably a hundred thousand apps, including--if they turn out to popular enough to be a thread--Google Voice. If Google has any power over the iPhone, it stems only from their willingness to pull a Microsoft and withdraw those apps and technologies from the iPhone at some point in the future, such as when it comes time for Apple and Google to renegotiate their license for YouTube, maps, and search. But the flip side is equally true; there's no question that its to Google's advantage to be a prominent part of the smart phone platform likely to cell hundreds of millions over the next five years.

    In short, I don't think we've heard the real rationale; certainly TechCrunch didn't provide a believable one. I think it's more likely that Apple perceives Google's calendar and contacts apps as a threat to Mobile Me, which does compete directly with Google. Or that Google Voice potentially interferes with something else Apple considers a unique advantage, perhaps something that they aren't even using yet but is in development. And finally, it's possible that Apple really isn't worried about Google Voice per se, but is worried about opening the door to other challenges to their "no duplication of built-in functionality" rule.

    1. Re:Equally Bad Logic. by 99BottlesOfBeerInMyF · · Score: 3, Insightful

      How does having iPhone users receive calls via their Google Voice number affect the iPhone overall at all?

      Apple walked into this market out of the blue and to get anywhere they had to make serious concessions to AT&T. Right now, Apple is getting ready to renegotiate, this time from a position of strength. Apple gets hardware sales from the iPhone and a strategic influence that can help their other products. So what do they have to offer phone companies in order to make the iPhone more functional and thus sell more handsets? Basically, they're offering to bring in new customers and get those customers to pay for services. Every service that is not used by iPhone users, weakens Apple's pitch to cellular phone service providers. So enabling users to bypass AT&T's SMS and thus AT&T's SMS revenue, may sell more iPhones to end users, but also makes AT&T and others less interested in selling iPhones and less likely to make concessions to Apple to get that to happen. Before the iPhone was a success all Apple had was promises and the offer of an exclusive deal where users would be banned from bypassing certain moneymaking services of the cell service provider. Even offering to cut out all other providers they had a hard time getting anyone on board willing to make a good package deal for service given that it needed network tweaks to make it work as nicely as Apple wanted.

  10. Re:The great and powerful SATIN by Anonymous Coward · · Score: 3, Funny

    Not VELVET?

  11. Its phone? by houghi · · Score: 4, Insightful

    Apple doesn't want Google to take over a critical part of its phone.

    Uh, I thought it was MY phone and I bloody well should be able to decide who takes over and how they do it. If the provider is not happy with what I send over it, that is another matter, because I RENT that. I BOUGHT the phone.

    Have people become so ignorant that there is no difference in buying and renting anymore?

    It is actually pretty simple. If you SELL something, the other person becomes the owner and it isn't YOURS anymore. Perhaps they should make a version of "mine" and "yours" like this: http://www.youtube.com/watch?v=0H9MUWhU7Xw

    --
    Don't fight for your country, if your country does not fight for you.
  12. Here's what they should do by eldridgea · · Score: 4, Interesting
    Here's what they should do:

    Get with Google and make the iPhone completely run on Google Voice VoIP.

    Make it carrier-agnostic (duh) and make it data-only.

    The iPhone would become a data only device that would have VoIP built right into the device.

    It would work an any network and could even change networks with impunity.

    Also, it *should* be cheaper since you're not paying for tradition phone/voicemail/SMS.

  13. All boats could be lifted... by wandazulu · · Score: 3, Interesting

    I would think a rising tide lifts all boats: Apple says it's a hardware company, so they produce the best hardware and the best interface to said hardware (OSX and the iPhone variant), period. Make the hardware absolutely bulletproof, a dream to program for, and sit back and let the $$$ roll in.

    If Google come up with software that allows me to make 60-way calls while also making toast and watering the garden, then there should be no reason for Apple to stop them; "we made the best hardware and the best interface to that hardware around. That's all we care about. Go for it!"

    In other words, why is there a problem in the first place? Does Apple really make enough additional money in its contracts with at&t et al to justify meddling in software developers' affairs? I own a Mac, I run OS X, and it gives me everything I want to start with. They've done their job, so now I can install the software I want to use to actually get things done, and go about my business. Why does it have to be different with the iPhone?

    I personally believe the app store is a great idea insofar as it's a single place to go for everything; it was a total nightmare to find JavaMe apps for my Razr and even worse trying to get them installed. That said, I also totally disagree with Apple's heavy-handed approach; if you don't want questionable apps, don't install them, and if they turn out to be not what they purported to be, then review them out of existence.

    In other words, leave me the hell alone to make my own damn choices about apps I want to run. Let Google write whatever they want; if it works for me I'll use it. If it doesn't, I won't. But let me choose for myself.

  14. Re:Wow this brings up a good point.... by The+Second+Horseman · · Score: 3, Interesting

    Google is going to be the Wal-Mart of the industry - both on services (trying to get everyone to rely on them instead of having their own IT organizations) and on information (the ridiculous, likely-treaty-violating WGA deal, for example), etc. Relying on content from web sites to deliver ads, but then sharing little of the revenue, etc.

    They haven't figured out how to be a "good parasite" yet - but few have noticed, because they're just becoming big enough to kill the ecosystem they're relying on. Trust me - Google is Wal-Mart. And as much as I really don't care for Apple, they'd be smart to keep Google at arms length.

  15. Re:This proves that software is where the money is by MobyDisk · · Score: 3, Insightful

    This cannot be understated. The computer industry experienced exponential growth once it became open. It all started the day Compaq produced the first IBM PC clone. That day will only come for phones/PDAs when people can use any phone, with software from any company or individual, with any telephone service provider.

    We need to treat phone technology openly, just like...well... almost every other piece of hardware on earth (TVs, CD players, vacuum cleaners, hammers, baseballs, ...)

  16. I prefer Cotton by chfriley · · Score: 4, Funny

    Personal preference.

  17. Re:This proves that software is where the money is by suzerain · · Score: 3, Insightful

    I agree with your second point, actually, and that may well be something that concerns Apple. But I disagree with the assertion in the second paragraph: Apple likes to control the software on its devices, because...they really aren't a hardware company. If they were, they'd have been dead long ago.

    Apple's always been a 'solutions' company; that's what they sell. The iPhone is not the flash memory and processor and screen; it's a package, where they fairly seamlessly combined software and hardware together into a complete whole.

    I didn't buy my MacBook Pro because it has a 2.8 Ghz Intel processor and blah blah...all laptops on the market are essentially the same. I bought it because it runs OS X well, without hackery, and is generally well made. I don't necessarily use all of them, but iTunes, iMovie, iDVD, iWork, and so on are all very nice pieces of software in their own ways, but Apple doesn't try to profit hugely directly from them.

    So the point is: Apple's always been part (and maybe mostly) software company; the difference between them and Microsoft (in most markets) is that Apple just uses the software to sell hardware, whereas Microsoft's empire was all about the software sales itself. So, I can see why Apple's threatened by Google (though as an Apple consumer, I wish they'd get over it and compete instead of trying to block everyone that's outdoing them).

    --
    gameDB
  18. Re:This proves that software is where the money is by tlhIngan · · Score: 5, Interesting

    It also proves that Apple follows a wrong path selling hardware. It has some nice software in its hands, and it could become an alternative to Microsoft/Google if they wanted to.

    Apple DOESN'T want to. They are in a nice spot right now - they can sell fewer product, but at higher margins than the rest of the industry. They don't care that their sales volume is smaller, or their marketshare is 1/10th of their competitor. Once you start lusting after more people, it becomes a race to the bottom. It's why Apple has no computer to compete against the low-end PCs, why the mid-range Apples don't have features enthusiasts want (i.e., expandability), etc. It gets harder to meet the needs of more diverse set of people, and marginal costs to support the next customer rise faster than revenue gained from those extra customers.

    The iPod is an irregularity, and while a money maker, you can tell Apple's not really liking having to sell a whole range of iPods - the line's pretty much stagnated except for the Touch. The only thing keeping them up there is that their competitors are equally stuck - unable to out-iPod the iPod.

    This cannot be understated. The computer industry experienced exponential growth once it became open. It all started the day Compaq produced the first IBM PC clone. That day will only come for phones/PDAs when people can use any phone, with software from any company or individual, with any telephone service provider.

    The cellphone industry already has seen this. 10 years ago, the cellphone population was nowhere near where it is now. Maybe 20 years ago if we include the rest of the world. Cellphones are everywhere. Nokia makes the vast majority of the phones sold, and thus, the vast majority of the phones sold can also run Java applets. There's very little growth left - those who want "a phone" have the low end (which is increasingly including stuff like cameras, mp3 players and such). Those who want an awesome email platform have the millions of Blackberry models out there. Those who want to surf the web have tons of phones that run WebKit. All Apple brought to the table was innovation - the only way to break into a crowded market. Even the iPhone's low marketshare makes Apple happy - they command a good chunk of industry revenues.

    And we won't see open hardware and open OS distributions anytime soon - phones are embedded devices and highly customized to their hardware. Take a look at DD-WRT for open hardware and open OS, and see how many different binaries you need to support all those routers. And that's just because they all are based off similar hardware designs, but still there's no "install this software package and it'll configure itself" distribution.

    As for the "any service provider" - we're already there. It's called GSM (or UMTS/LTE... 3GPP anyhow). Buy an unlocked phone. Buy a SIM card. Put latter into former. Make calls. Go to another country. Buy a new SIM card. Replace existing SIM. Make calls.

  19. Re:This proves that software is where the money is by Tanktalus · · Score: 3, Interesting

    Right track, wrong analogy.

    Which sells more cars? The latest and most bleeding edge engine, or the curves and colours of the body? The accuracy of the speedometer, or the layout of the dashboard? The effectiveness of the airbags, or the fact the seats are heated? The range on a single tank of gas, or the ipod interface to the radio?

    The fact is that though we really *should* care more about the former, society generally seems to care more about the latter. We assume the former works, so all advancement is assumed in the latter. We assume the basics (e.g., hardware) are all covered and are perfect, and it's only software that has the problems (or, in the car analogy above, the niceties and extras that are optional and thus distinguishing between vehicles).

    What Apple showed was that our old cell phone hardware could be shown as drastically out of date. What they're getting hurt by is the apps: everyone is just assuming their hardware now. Its value has been commoditised, even if the price tag hasn't been. Google, RIM, and any other competitors in this space are out to show that the hardware really is commodity. Google just has an interesting take on that tactic: by providing a user-interface that is phone-independant, they really are making the hardware commodity.

  20. Re:Apple lacks confidence in their software by DrgnDancer · · Score: 3, Insightful

    That doesn't follow. Just because you CAN compete with someone else on a level playing field doesn't mean you want too. If you and I were dueling to the death with pistols, and I know that I am slightly better than you and thus likely to win, should I refuse to allow a further handicap of your abilities just because I'm pretty sure I can win anyway? If I were an honorable man, or a man wishing to appear honorable for some person in the audience, I might indeed refuse to allow you to be further handicapped. Companies have no such honor. Companies take any advantage they can get, even if they already have other advantages.

    Generally speaking, the court of public opinion seems to think that Apple makes one of the best smart-phones on the market right now. It's extremely popular and selling more units daily. Google has had considerably more limited success with Android. This hardly means that Apple is going to let Google find new advantages to catch up if they can help it. By preference they want to keep their dominance, and do so with the least possible effort on their part.

    --
    I don't need a million points of light, just two points of multi-mode fiber and a 10 Gig-E router.
  21. Re:This proves that software is where the money is by Anonymous Coward · · Score: 3, Informative

    Posting anon for modding, but the dell item you list has the celeron processor. To get it up to Mini core duo, the starting price is $499, and that is with Vista Home. To get it with XP (for grins let's say that XP compares with OS-X) then you are paying another $120. In my opinion you're better off with the Mini, but they are at that point comperable in terms of performance and price. I will gladly pay $100 more to get OS-X over Vista. But really I wish that it would come from dell with MythBuntu already installed and set up. Then the $499 is a decent deal, and something I can use with my 32" 1020p LCD TV. Ashtangiman

  22. Re:Apple lacks confidence in their software by arminw · · Score: 3, Insightful

    ....If Apple's software were so much better ....

    Apple's main business has never been hardware or software, but integrated working devices that fulfill their function remarkably well, better than cobbled together hardware from one company and software from another. They have also allowed numerous third parties to make numerous accessories that interoperate with their products, as long as these accessories don't change the basic functionality of an Apple product. They want the basic functionality of the Macs, iPods, iPhones and other devices to remain distinctly Apple.

    They will allow third parties to add functionality to their products, but when third-party applications or add-ons affect the basic functionality reflecting Apple's design, they squelch that and have every right to do so. They objected to Google software, because rather than adding functionality, they claim the application takes over the basic function of their product in ways that they will not allow.

    Anybody who does not like the iPhone, has the option of buying numerous other devices that perform similar functions. Anybody who desperately wants the Google application can buy another phone and then be happy.

    --
    All theory is gray