Gaming the App Store

Posted by kdawson on Tuesday August 25, 2009 @10:25AM from the burning-your-knees-on-astroturf dept.

space_in_your_face writes "Want to boost the popularity of your latest iPhone app? Ask Reverb Communications! 'When it comes to winning in the App Store, this PR firm has discovered a dynamite strategy: throw ethics out the window. Reverb Communications, a PR firm that represents dozens of game publishers and developers, has managed to find astounding success on Apple's App Store for its clients. Among its various tactics? It hires a team of interns to trawl iTunes and other community forums posing as real users, and has them write positive reviews for their client's applications. ... Reverb claims that their clients have sold over $2 billion of product under their watch.'"

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Re:Astroturf... by space_in_your_face · 2009-08-25 20:43 · Score: 0, Flamebait

This did more for my sales than spamming slashdot etc. Fixed for you.
Re:Astroturf... by Lars+T. · 2009-08-26 00:40 · Score: 0, Flamebait

And, there is nothing remotely new in this. Marketing agencies have had paid actors posing as real customers for ever. Most of Apple's "Switchers" were paid to say so.

And if they weren't, you'd complain they were so fanatical as to make free advertisement for Apple.

--
Lars T.
To the guy who modded me down from perfect to terrible Karma - Apple haters still suck