Slashdot Mirror

← Back to Stories (view on slashdot.org)

Gaming the App Store

Posted by kdawson on from the burning-your-knees-on-astroturf dept.

space_in_your_face writes "Want to boost the popularity of your latest iPhone app? Ask Reverb Communications! 'When it comes to winning in the App Store, this PR firm has discovered a dynamite strategy: throw ethics out the window. Reverb Communications, a PR firm that represents dozens of game publishers and developers, has managed to find astounding success on Apple's App Store for its clients. Among its various tactics? It hires a team of interns to trawl iTunes and other community forums posing as real users, and has them write positive reviews for their client's applications. ... Reverb claims that their clients have sold over $2 billion of product under their watch.'"

2 of 217 comments (clear)

  1. Re:Astroturf... by LaskoVortex · · Score: 5, Funny

    When in doubt, lie, cheat, and steal. Strong ethics and morales will get you nowhere in this world kids.

    Yes, this is true. At Petroleum Conglomerate (R), a friendly family owned company I know of, they have the strongest ethics. I think they are a real model that other companies should follow, with a strong core of values and a clear mission to improve the world through intelligent energy solutions. This is in stark contrast to the public image some would have you believe. In fact, they have teamed with Tobacco International (R) and with Weapons Systems Technological (R) to donate a percent of their proceeds to charities. I even heard that they are all having a 20% off sale until the end of the month. I know I'm going to order some oil, smokes, and a STA missile right now! You should too! (Offer may not be valid in all areas.)

    --
    Just callin' it like I see it.
  2. Obviously... by thestudio_bob · · Score: 5, Funny

    Obviously one of their interns is also a /. sumitter.

    --
    The real Sig captains the Northwestern. This one captains /.