Microsoft Poland Photoshops Black Guy To White One

wanted writes "If you look at Microsoft's Poland business solutions Web site, you will probably not notice anything odd about the main picture. However, when you compare it with the original English version, you can see that someone decided that showing black people in Poland is probably not going to be convincing to business. They just Photoshopped the head of a white guy in for the black one, in an amateurish way, leaving his hand unchanged. (Here's a mirror in case something should happen to the original.)" We noted a few months back that the city of Toronto had done something similar.

Comments

Know your market.

[palegray.net]

The racism flag seems to get trotted out a little too often these days. Statistically speaking, are there a heck of a lot of black guys in Poland? Honest question, really. I dislike Microsoft for a lot of things, but the racism tag seems a little odd; I wasn't aware they had a reputation in that department.

Re:Know your market.

[lennier]

Speaking for myself, as a New Zealander, when I see African-looking people as the carefully-selected diverse-skin-tone group for a posed ad -- as opposed to Pacific Island or Asian, which are the faces we really see here -- it automatically makes me think "American". It's roughly the same effect as having people wearing cowboy hats and speaking in a twang.

And that's generally an instant negative effect. It means you're saying "1. We're not a local company. 2. We're owned by some big American corporation you've never heard of who's never heard of you. 3. We're either too out of touch or too lazy to produce localised ad cop. 4. We're probably not going to localise any other resources for you, just design a one-size-fits-all media set in Texas and print 'em in China. 5. We're not going to listen to anything you have to say or care what your market segment thinks. 7. But we did run our media buy past our New York-based sensitivity screening group, so yay diversity!"

Re:Dark Tan?

[JWSmythe]

or to paraphrase, "market to your demographic". If our customer base is white, show white people in the advertising.

I've noticed that billboards in black neighbors show blacks. In Hispanic neighborhoods, they show Hispanics. etc, etc, etc.

This was just a poor attempt at getting something out the door to fit the job, rather than doing another shoot with fresh models.

Re:Even Stranger......

[Jah-Wren Ryel]

Racism is when you hate those who are different for no logical reason, not merely talk about it casually and be fine with it.

Uh, no. Racism is not limited to "hate"- you can love people of one race over all others for no reason other than they are members of that race, that's still racism.

However, what is total bullshit about your analysis is that you think "talking casually about it and being fine with it" is not racism. Duh! You judge an entire group based on the attributes of a few individuals, but because you joke about it you aren't racist?

Dude, you've brainwashed yourself with your own rationalizations. You've embraced your own version of doublethink.

I'm sorry, but you are wrong.

[kklein]

Um, no.

I am a white American living in Japan. I've been here about 10 years. People say racist things to me all the time. No, they don't mean any offense (usually), but that doesn't mean that I don't get offended. But I didn't used to.

When I first got here, little comments like "Oh! You can use chopsticks!" and "Wow, you can write kanji just like a Japanese person!" and "everyone move over; Klein needs space" (even though I am a very little guy), I thought it was quaint.

Now when those comments are made, it makes me feel excluded. As if I can never be treated normally, just because of my brown hair and blue eyes. The novelty has worn off.

A woman complemented me on my amazing Japanese a few months ago when I used a word I literally learned in my first semester of Japanese study. It bummed me out the rest of the day.

Then there's the "special" treatment you get from cops. And drunks.

Maybe at one point I thought minorities in the US were being oversensitive, but I think that after 10 years, I finally get it. Finding hateful racist people is getting harder every day, thank god, but when you're a minority, everything is just a little racist. You're treated differently, and it doesn't have anything to do with how you act or what you can or can't do. It just comes down to your physical attributes, and you can't change those. It just gets... tiring.

But I have it better than minorities in the US or Canada or wherever. This is not my home country. If I ever get totally sick of it (and I'll be honest, there are some things happening these days that are really making me question if it's worth being here--the cops' treatment is getting more special by the day), I can go home to the US where I'll be just another regular white guy. But a regular black guy in the US can't go anywhere. It's his home, and his life is one of being treated differently every single day. I understand why some people get touchy. I'm getting touchy, and I don't have it anywhere near as bad as black people in the US.

So there's the perspective of a white guy who has figured it out without any brainwashing.

Watch your mouth, people. It sucks when the main thing people remember about you is your race.

Re:Dark Tan?

[lawpoop]

Outrage over a picture like this? People in Hungary should get out more often.

Well, that's kind of the point. You walk outside in Poland, and you don't see any black people.

What would be the reaction if this were marketed in Europe, and all three people were Asian? "Is this a Japanese board room?" Or if all three people were very dark-skinned black: "Where's this taking place? Kenya?" It's sort of the same thing.

Re:Dark Tan?

[skorch]

The original showed an Asian guy, a black guy and a white woman. How tediously politically correct. Also completely unrealistic for Poland. (Is it even realistic for the US?)

Is it even realistic for the US? Are you serious? I'm a black guy born on the African continent sitting in an office with a white woman and a jewish guy. In the office right next to mine there's an asian woman and a guy from the UK. Just walking down the hall yields people from every ethnicity. Sure there are obvious majorities and minorities, but it's almost impossible to snap a candid photo of this office and not have a pretty colorful palette of skin-tones. I'm not exactly a fan of political correctness, but I think this recent anti-PC movement smacks of a type of reactionary bigotry I'm even less comfortable with (probably because it always seems to be coming from the same 'demographic' of people).

The issue isn't that they felt having white guys in their ad would be more appropriate for their intended audience, the issue is that they whitewashed a black guy out of an existing image (poorly), suggesting that the black guy would be unacceptable (but the asian and woman were fine?). If they found the orriginal image inappropriate, then find, buy, or cast and shoot another photo that more suits your demographic. Slapping a black guy in white face is just stupid (look at the results), and I can't see how it's not insulting, if to no one else but your intended audience; suggesting they can't handle the sight of a black guy.