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Publisher Whining Prompts Italian Investigation of Google

Complaints about "lack of transparency" from publishers have prompted Italian competition authorities to begin an investigation of Google's search and news services. I'm sure their motives are completely altruistic. "Because Google does not disclose the criteria for ranking news articles or search results, he said, newspapers are unable to hone their content to try to earn more revenue from online advertising. Ad revenue on the Web is directly proportional to the size of the audience, which is heavily influenced by search or Google News rankings."

3 of 91 comments (clear)

  1. Also, apparently google is too complicated... by BigGar' · · Score: 4, Informative

    I recommend they start here: http://en.wikipedia.org/wiki/PageRank

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    Shop smart, Shop S-Mart.
  2. What a coincidence by mrtommyb · · Score: 5, Informative

    The Prime Minister of Italy owns the largest Italian publishing house

  3. Biased and misleading summary - read TFA by Anonymous Coward · · Score: 5, Informative

    Not sure why I still bother reading Slashdot (less and less often), with such biased summaries. If you actually take the time to read the original article (and maybe read the story from other sources as well), you'll find out that the main complaint of the italian publishers is NOT that the PageRank algorhitm is secret.

    They accuse Google of dropping them out of their search results (or at least lowering their pagerank) if they ask Google to remove their articles from Google News. So the accusation is abuse of a dominant position.

    Basically they find Google News to compete with them, because it takes the news from them (for free), readers don't bother clicking the link to read the full original article, so when a reader clicks on an ad, the revenue stays with Google and not the original publisher. So far, fair enough (?). The problem (and the core of the accusation) is that the publishers suspect that when they ask Google to not include their articles in Google News, Google also removes them from their normal search results (or lowers them in PageRank). Google denies this.

    The core of the problem is that Google, starting from a role of search engine, is now starting to compete with its own customers, by entering their market. And it is using its dominant position in the search market to get an advantage.

    Another example is in Australia, where the two main real estate listing web sites (Domain and RealEstate) have threatened to cancel all their advertising on Google, when they heard that Google was planning to launch its own real estate listing aggregation service. The story is here: http://www.businessday.com.au/small-business/smallbiz-marketing/google-faces-property-ads-war-20090727-dy0j.html

    Other countries (quoted in the same article on the NY Times) are seeing their publishers up in arms against Google.

    Slashdot, get some decent editors.