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Making an Open Source Project Press-Friendly
blackbearnh writes "Corporations know that part of launching a successful project is projecting the right image to the media. But a lot of open source projects seem to treat the press as an annoyance, if they think about it at all. For a reporter, even finding someone on a project who's willing to talk about it can be a challenge. Esther Schindler over at IT World has a summary of a roundtable discussion that was held at OSCON with pointers about how open source projects can be more reporter-accessible. 'Recognize that we are on deadline, which for most news journalists means posting the article within a couple of hours and for feature authors within a couple of days. If we ask for input, or a quote, or anything to which your project spokesperson (you do have one? yes? please say yes) might want to respond, it generally does mean, "Drop everything and answer us now." If the journalist doesn't give you a deadline ("I need to know by 2pm"), it's okay to ask how long you can take to reach the right developer in Poland, but err on the side of "emergency response." It's unreasonable, I know, but so are our deadlines.'"
No, it's not an emergency ... but I just got this assignment five minutes ago and I have to have it done in three hours because my boss said to have it done in three hours so he can put in on the web in three hours and 15 minutes and because he's planning to drop something else on my desk in three hours and five minutes. Man, I don't have an option here. Can you help me, please?
Prevent Windows piracy. Use Linux instead.
"What the hell is going on at the Oracle website, for example?"
Here is a guess: The technically knowledgeable people are paid to develop products. Management considers them too expensive to document what they do.
Instead, Oracle management hires marketing people to supervise the development of the web site and documentation. The marketing people have no interest in technology -- none. They are bored with their jobs. They secretly think that technically knowledgeable people are inferior. They do, however, learn some buzz-words so that they can pretend that they understand.
The marketing people don't believe technical communication is important. They have seen numerous examples of people being able to use Oracle products even though the documentation is poor. The web site and product manuals are either almost useless or written for people who already understand the products. Editing for clarity is very limited.
The writers are hired as consultants. When a writer doesn't understand something, he or she just doesn't document it, or gives a limited explanation.
Oracle web site page chosen completely at random: Oracle Database Management Packs.
Quote (Title): "Get Maximum Performance With ROI of 100%" Translation: Meaningless.
Quote (First sentence): "Oracle provides an integrated management solution for managing Oracle database with a unique top-down application management approach." Translation: Meaningless. A "management solution for managing a management approach"? But... It's "integrated"! And, notice the grammatical error. It should be "managing Oracle databases".
When I see trash like that I feel sad. I sometimes think I should contact the board of directors and ask to be CEO, so that the company will have adult supervision. I'm being sarcastic, but I really do feel genuinely sad about corporate self-defeat.
More sarcasm: Will the combination of Oracle and Sun be called "Snoracle"?
Seriously: Will PostgreSQL eventually be the world's most popular database software? To me, those two quotes from the Oracle web site are a very effective ad for PostgreSQL.
"If you want me to have fuller information, please answer my phone call or e-mail."
And I think that's the whole story. It was you wanting my information, not me wanting you to publish it, remember?
"Use plain language, not jargon."
What you think to be "jargon" *is* "plain language". "Jargon" is the plainest, most concise and precise way to say something. That's known from the days of Euclides: there's no royal paths even for kings, remember?
Again, you are the one with the problem: an article asked by your boss, and again you are trying to pass your burden to something else. You want others to stay by *your* deadlines and you want others to cover *your* ignorance in the issues you are about to comment. You even ask others to write *your* article for you (I won't go through the FAQs; I won't take the time to read the "about" page or wander a bit through your web site: I want a copy-and-paste "for press" resource").
"Everyone trying to get press coverage should read it"
I understand what you mean, and I take you as right... provided that sentence. But we were not talking here about someone wanting "to get press coverage" but about someone wanting to make an unasked for press release. If *I* want something, it's my burden to do what it takes to have it done (like having fast reponse and doing sensible efforts to make things easy for the press guys). But if *you* want something, then it's your problem, not mine.