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EA Spends 3x More On Marketing Than Development

Posted by ryuzaki0 on from the hey-i-know-one-of-their-marketroids dept.

G3ckoG33k writes "According to Electronic Arts officer Rich Hilleman, 'the price of producing console games has rocketed, with marketing costing up to three times more than the development of a title.'" Sounds pretty insane, but does anyone know how this compares to the film industry?

6 of 442 comments (clear)

  1. Re:Why is this a surprise? by Deltaspectre · · Score: 5, Funny

    Request for car analogy here, I don't get this woman thing.

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    My UID is prime... is yours?
  2. Re:Why is this a surprise? by Evil+Shabazz · · Score: 5, Funny

    Request for car analogy here, I don't get this woman thing.

    Software development is a lot like a having a baby in a car. 1 woman, 9 glasses of wine, 1 romantic overlook = 1 baby.

    Hmm.. my anology seems to fall apart. When I add more women to that, I get more babies.. sorry...

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    Down with the career politician! SUPPORT TERM LIMITS
  3. Why are games so expensive? by H4x0r+Jim+Duggan · · Score: 5, Funny

    Q: Why are games so expensive?

    A: Because it costs us that much to convince you you want to buy it.

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    Please help publicise swpat.org - the software patents wiki
  4. Re:Why is this a surprise? by fredjh · · Score: 5, Funny

    So if I combine your posts, what I get is that pregnancy is a regenerative cycle that ends in disaster.

    Wait... what were we talking about?

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    Stupid, sexy Flanders.
  5. Re:TJ by Anonymous Coward · · Score: 5, Funny

    And what sort of rulers will you and Naz be once this conquest is achieved?

  6. Re:Why is this a surprise? by scaryjohn · · Score: 5, Funny

    Pouring gasoline on burning babies, I think.

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    One might ask the same about birds. What ARE birds? We just don't know.