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Samsung System Tailors Ads To Its Audience
angry tapir writes "Samsung has developed an outdoor digital advertising system that tailors ads based on its audience. There are three main components of the system: an LCD display panel, a dual lens camera and a processing computer, which runs the company's proprietary facial recognition software. If the technology identifies several female members in a group, then it can target advertisements at them, for example. Even if the group is mixed, the technology can identify whether onlookers are children or adults. If they're adults then maybe a wine ad could run whereas an advertisement for toys might play for kids."
If they're adults then maybe a wine ad could run whereas an advertisement for toys might play for kids
And if it's a mixed group of adults and kids, it shows an ad for drinking wine out of plastic sippy cups?
... and then they built the supercollider.
Well, if you're not wearing pants in public perhaps it _would_ be a good idea if the proper authorities were notified?
- These characters were randomly selected.
After RTFA (yes, I make semi-witty first posts before RTFA just because I can, sue me) I can only assume someone will post something about the pants being irrelevant because it's made for public outdoors advertisements.
If you are or were on the verge of making such a post, I would like to strongly urge you to reconsider who you're dealing with here.
I'd rather you rationally disagree than irrationally agree.
There are Samsung fanboys?
... and then they built the supercollider.
What if it identifies the 18 year old male who's captain of the football team with a couple of his female friends and the machine decides that there are three females in the party instead of two, and spits out an advertisement for tampons or makeup.
What if that happens? Uhhh... it shows and ad for tampons or makeup. Hardly the end of the word. What is this dreamy football captain and his companions doing looking at the advertisement, anyway? Surely there's sodomy to be had, which is a greater priority than some electronic billboard.
... and then they built the supercollider.
I really don't want this thing advertising bed sheets, wrestling, ammo and tractor pulls to me every time I walk by.
The preceding post was not a Slashvertisement.
If you're concerned that technology can determine whether you're wearing pants by seeing your face, you've got bigger problems than your privacy.
ProTip: The pants don't go on the head.
Ahh - My eye!
The doctor said I'm not supposed to get Slashdot in it!