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Samsung System Tailors Ads To Its Audience

Posted by timothy on from the you'd-like-a-philip-k-dick-book dept.

angry tapir writes "Samsung has developed an outdoor digital advertising system that tailors ads based on its audience. There are three main components of the system: an LCD display panel, a dual lens camera and a processing computer, which runs the company's proprietary facial recognition software. If the technology identifies several female members in a group, then it can target advertisements at them, for example. Even if the group is mixed, the technology can identify whether onlookers are children or adults. If they're adults then maybe a wine ad could run whereas an advertisement for toys might play for kids."

2 of 172 comments (clear)

  1. I wonder who's going to be first to sue by hedwards · · Score: 4, Interesting

    I'm wondering what's going to happen when somebody sues because the ad content offends them. A woman that hates girly things or perhaps a black person that likes golf, or possible a gay man that gets sick of the inappropriate ads for jewelry for the wife.

    This sort of technology may be an advertiser's wet dream, but it's pretty screwed up.

  2. Advertisements directed towards children = banned by KreAture · · Score: 4, Interesting

    In Norway, advertisements directed towards children are banned on TV and radio. Unfortunately this is being circumvented by basing the broadcasting network abroad.
    I just hope this type of advertising can be dealth with by modifying the laws. If not, maby a big hammer will do the trick.